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Back to Trading and CSR at Galeries Lafayette

Community Room, Fundraisers

Les Galeries Lafayette (GL) has reopened its doors at Beaugrenelle shopping center near Paris and evidently with its marketing team's feet planted firmly on the ground. The department store might be known for its upscale brands and aspirational[...] Tactics Subscribers Read More...

A Tough Start to 2020 Down Under

Community Room, Fundraisers

Pacific Fair, for one, has just announced that over A$307,000 (US$210,800) was raised for the bushfire appeal at this past weekend's 2020 Pacific Fair Magic Millions Polo. Event ambassadors, customers, and celebrities alike pitched in to suppor[...] Tactics Subscribers Read More...

Hillcrest Rolls Out the Welcome Mat

Community Room, Fundraisers

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Tactics Subscribers Read More...
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