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Community Room

Hillcrest Rolls Out the Welcome Mat

Community Room, Fundraisers

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Tactics Subscribers Read More...

Superheroes of the Road

Community Room, Fundraisers

It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team m[...] Tactics Subscribers Read More...
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