The museum’s community relations strategy includes making hundreds of art lesson plans available to students of all ages while its premises are closed.
This is a “phygital” world and there are plenty of ways to create community online, starting with music.
This year, Melbourne University students will add a sustainability awareness initiative to the two-month event.
Some stars are just too big to appear at your mall, but their movies can inspire themed events to entertain shoppers.
As the battle against bushfires continues, one Birtinya center is giving youngsters a creative outlet.
With ongoing shopper engagement and online support, a bespoke mall magazine can be as effective for marketing as big media collaborations.