A World of Fragrances

Entertainment, Special Events

What does the Orient smell like? Shoppers at Westside in Switzerland have until the end of this month to find out. The mall set up six sensory stations for its World of Fragrances installation, and it is challenging visitors to stop by, take a w[...] Read More...

NYC Exhibit Engages Public by Design

Entertainment, Special Events

Times Square in New York City keeps on rejuvenating itself with pop-up installations that are not only visually stimulating, but also bring visitors right into the design process. Design Pavilion recently presented a series of interactive displa[...] Tactics Subscribers Read More...

Plate Expectations Draw Shoppers In

Food & Beverage, Special Events

Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-[...] Tactics Subscribers Read More...

Festivalgoers Get Fit with Sir Richard Branson

Community Relations, Special Events

Leave it to Sir Richard Branson to reinvent the familiar. This past April 30, the man who started the ever-growing Virgin Group got a sizeable crowd fired up as he launched a new marquee event in the UK's famous Hackney Marshes in East London. [...] Tactics Subscribers Read More...
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