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Beyond Creativity: Innovation as the Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

Washington Square Preps for Valentine’s Day

Entertainment, Special Events

Dinner and a movie are still very much on the roster at Washington Square (Portland, USA) for couples wishing to celebrate Valentine's Day. Tickets are already on sale online for the Love Struck Drive-in, a series of rom-com and tear-jerker dou[...] Read More...

Kids to Co-star in Mall’s Christmas Window

Décor Themes, Design Studio, Entertainment, Sales Promotions & More, Visual Merchandising

Rundle Mall's marketing team is changing things up this year to break the monotony of holiday set line-ups. For one, Santa won't be glued to a center court chair but will meet with families inside two tenant stores: in the Myer Santaland and th[...] Tactics Subscribers Read More...

Creatives Take Up Mall Residence at EM

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

Australia's Emporium Melbourne has opted for layers in putting together its Fashion Capsule. The ground-floor interactive space is an evolving showcase of designers, artists, stylists, and entertainers who will take turns sharing their designs,[...] Tactics Subscribers Read More...

Virtual Programs: More than Pandemic Pastimes

Entertainment, Sales Promotions & More, Special Events

With its latest art collaboration, Westfield Belconnen is onto something more than a stopgap event that will keep local families engaged during COVID. The Aussie center is tapping into new ways of delivering value to customers beyond its walls [...] Tactics Subscribers Read More...

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