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Entertainment, Special Events
Vancouver Mall marked the 50th anniversary of the global event with a marathon of earth-friendly activities delivered remotely.
Delivering an engaging retail experience has always been about people—their personal, social, and shopping needs. The marketing team for Vancouver Mall (Vancouver, USA) is emphasizing that point more than ever during the coronavirus pandemic,[...]
A new concert series is there for shoppers to enjoy—from a safe distance.
Roy Schneider and Kim Mayfield have experienced a lot together as life partners and the starring performers of Reckless Saints. Pandemic or not, they're staying in tune and in touch with fans. Just yesterday, they delivered a Happy Hour live-st[...]
Community Relations, Special Events
If you’re tired of that midweek productivity lull, try commiserating with shoppers.
It takes extra motivation to do anything on "hump Wednesday"—work, home chores, even shopping. It isn't any easier for mall teams trying to keep traffic and sales up between weekends. Giving customers a boost of energy is how one Florida cent[...]
Community Room, Special Events
This year, Melbourne University students will add a sustainability awareness initiative to the two-month event.
Murnong Street in Stockland Point Cook's dining precinct (Victoria, Australia) will soon morph into a Pop Up Park again, as the CoLocal non-profit brings its hub back to the center with the support of Wyndham City Council, area businesses, and [...]
Some stars are just too big to appear at your mall, but their movies can inspire themed events to entertain shoppers.
If today's shoppers are looking for a different kind of retail mix from their go-to malls, chances are they're also seeking amenities and leisure propositions that are better aligned with their lifestyles and interests. As always, meeting those[...]
As the battle against bushfires continues, one Birtinya center is giving youngsters a creative outlet.
No retail property team in Australia could have foreseen the current bushfires ravaging the country, but one center's new children-focused event couldn't have come at a better time.
This upcoming January 23 and 24, Stockland Birtinya in Que[...]
With ongoing shopper engagement and online support, a bespoke mall magazine can be as effective for marketing as big media collaborations.
In this global "Republic of Me," fashion destinations are being pulled in two seemingly opposite marketing directions: Take the aspirational route and offer customers some on-trend mentoring or pave the way for shoppers to explore and express t[...]
If you still think arcades should be relegated to a back corner of the mall, you might want to rethink that strategy.
Anyone who thinks that arcade games are just becoming cool again hasn't been paying attention. As far as diehard fans go, they'd never lost their appeal, and the only question that remains for retail marketing teams is: Will these games be play[...]
One UK mall will have student shoppers in stitches following a fashion event like no other.
This time of year, students get showered with retail offers—discounts, F&B loyalty cards, leisure freebies, you name it. Sustaining their attention past their school mid-terms, however, might take something more. A chance to collect on-trend [...]
Shoppi Tivoli wrapped up its summer of events with its first-ever kids’ sleepover.
Switzerland's biggest mall went all out to earn the loyalty of shopping families this summer with back-to-back activities that ranged from donut design to superhero meet-and-greets. It then ended the season with a first: A full-on campout.
Three[...]
