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Power Play at KaDeWe

Entertainment, Special Events

Tradition meets modernity. That's always been the branding strategy at KaDeWe (short for Kaufhaus des Westens) and the iconic Berlin department store stuck to that formula when it recently celebrated its 110th anniversary. It convened shoppers t[...] Tactics Subscribers Read More...

Hark! The Techie Angels Sing

Entertainment, Special Events

Rundle Mall's holiday entertainment line-up has all the warmth and fuzziness of a traditional event. However, look a little closer and you'll see that "Voices of Christmas" is actually a high-tech project. The South Australian center has just[...] Tactics Subscribers Read More...

Macy’s to Introduce a Singing Christmas Tree

Entertainment, Special Events

As far as employee involvement goes, Macy's is our chosen marketer of the week. The department store is getting ready to put on its annual Thanksgiving parade on November 23 and it's calling on its own staff to be among the top acts. They'll cre[...] Tactics Subscribers Read More...
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