Lighting Up the Mall

Mall turns its atria into cultural festival grounds bursting with color.

It's Thursday afternoon in the main atrium of a busy mall. Despite the traffic of people zipping in and out of the surrounding shops, some visitors are delving into an entirely different and luminous world. It must be Diwali. Each year, India[...] Tactics Subscribers Read More...

Carvers, Grab Your Pumpkins!

Entertainment, Special Events

There’s a lot of money at stake in this seasonal mall contest.

We are inching closer to Halloween and that has retail marketing teams working overtime. One U.S. mall has joined forces with one of its tenants and a media outlet to deliver an event that will put shoppers' talents to the test. This little cont[...] Tactics Subscribers Read More...

Malls Add More Tricks to Halloween Treats

Entertainment, Special Events

Free candy is the draw, but there could be so much more to the annual event.

The half-term school holidays are just around the corner in the UK and a few retail destinations are about to turn into little malls of horrors. They won't limit themselves to the familiar Halloween rituals of hanging spooky decorations and feed[...] Tactics Subscribers Read More...

This Is How Shoppers Get Hooked on Culture

Entertainment, Special Events

The Shops at Wailea’s special event roster is stacked with local acts and theme workshops.

There's no doubt about it; culture is at the heart of The Shops at Wailea's marketing strategy. The Hawaiian center offers a wide breath of on-site demonstrations, specialty workshops for adults and children, and live performances with one point[...] Tactics Subscribers Read More...

It’s A Smurf Invasion

Entertainment, Special Events

Shopping center rolls out the blue carpet to host collaborative exhibition.

One Aussie center just got on the radar of some very distinctive characters: the Smurfs. Belgian artist Peyo's famous blue-skinned villagers have been spotted in Queensland where they'll be hanging out for a few weeks. Last Thursday, Hyperdom[...] Tactics Subscribers Read More...

This Is the Stuff of Image Makers

Entertainment, Special Events

Visitors get inside the minds of some top fashion photographers.

A flurry of talent is giving one European center some street cred on the cultural scene, while its shoppers get to peek inside the minds of top fashion photographers. The Photo 18 Fashion Exhibition kicked off at Glatt in Wallisellen, Switzer[...] Tactics Subscribers Read More...

Welcome to Club Royale

Entertainment, Special Events

Think old-school arcades and a little Las Vegas, only not in Vegas.

Comfort is usually what shoppers go for before heading out on a serious quest for the right little black dress or a new mobile phone, but one upscale mall is giving them a reason to dress up just a little bit this month with its posh version of [...] Tactics Subscribers Read More...

Mall of America Hosts Pow Wow Exhibition

Entertainment, Special Events

Native American dance event returns to the mall’s rotunda.

Dancers from the Shakopee Mdewakanton Sioux Community (SMSC) of Prior Lake, Minnesota (USA) and other Indian nations will gather at the Mall of America (MOA) today and transform its rotunda into a wacipi, or pow wow, arena. With an emcee and two[...] Tactics Subscribers Read More...

Rundle Mall Turns Up the Music

Entertainment, Special Events

Umbrella music festival showcases local talent of many genres.

Rundle Mall's marketing team isn't letting a little something like winter weather get in the way of shopper entertainment. The Adelaide, Australia, center recently turned itself into a performing arts venue to host Rundle Mall Sounds, a free fou[...] Tactics Subscribers Read More...

Briefly Said: A Mall and Its Poet

Entertainment, Special Events

Poet for hire captures shopping and entertainment center’s anniversary celebrations.

How do you write 25 poems a day for five days straight? You pay attention to your surroundings and remain open enough for inspiration to come. That's what a young writer did when shoppers became his muses and he their vessel to celebrate their f[...] Tactics Subscribers Read More...