Mall of America Hosts Pow Wow Exhibition

Native American dance event returns to the mall’s rotunda.

Dancers from the Shakopee Mdewakanton Sioux Community (SMSC) of Prior Lake, Minnesota (USA) and other Indian nations will gather at the Mall of America (MOA) today and transform its rotunda into a wacipi, or pow wow, arena. With an emcee and two[...] Read More...

Rundle Mall Turns Up the Music

Entertainment, Special Events

Umbrella music festival showcases local talent of many genres.

Rundle Mall's marketing team isn't letting a little something like winter weather get in the way of shopper entertainment. The Adelaide, Australia, center recently turned itself into a performing arts venue to host Rundle Mall Sounds, a free fou[...] Tactics Subscribers Read More...

Briefly Said: A Mall and Its Poet

Entertainment, Special Events

Poet for hire captures shopping and entertainment center’s anniversary celebrations.

How do you write 25 poems a day for five days straight? You pay attention to your surroundings and remain open enough for inspiration to come. That's what a young writer did when shoppers became his muses and he their vessel to celebrate their f[...] Tactics Subscribers Read More...

The Big and Fun Mall Con

Gifts with Purchase, Special Events

Aberdeen Centre has a few visual tricks to keep its shoppers entertained.

Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mal[...] Tactics Subscribers Read More...

Great Toys? Kids Will Judge

Entertainment, Special Events

Galeria Kaufhof calls on the experts to decide what’s fun and what’s not.

Grown-up shoppers are tough to read at times. Children are not. If you propose a game that they find boring, they'll let you know straight up, and toy manufacturers are about to face those critics at CentrO. The German shopping center is current[...] Tactics Subscribers Read More...

Summer on a High Note

Entertainment, Special Events

Quartier DIX30 adds yet another venue to its growing list of entertainment spots.

Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian c[...] Tactics Subscribers Read More...

Fore on the Mall Green

Entertainment, Special Events

Golf lessons among activities on offer for kids at The Americana at Brand.

The next Dustin Johnson or Lexi Thompson might have been found at The Americana at Brand this year. The California center just wrapped up its Junior Summer Golf Series, leaving participants ages seven through 12 with honed skills in putting, chi[...] Tactics Subscribers Read More...

Kids to Get Sporty at The Forum

Entertainment, Special Events

The shopping center’s Sporting Summer begins in a month.

There's nothing like standing in a classroom full of restless children to spoil a teacher's back-to-school experience. That shouldn't happen in Sittingbourne (UK) if marketers from The Forum have their way. They've organized a series of sporting[...] Tactics Subscribers Read More...

Culture Matters at Westfield Australia

Community Relations, Special Events

Developer’s shopping centers across the country to host NAIDOC Week events.

Westfield's developments are known to be infused with a strong retail brand identity. However, each location is within a community with its own history and culture. That reality isn't lost on the company's marketers who are implementing a major [...] Tactics Subscribers Read More...

A World of Fragrances

Entertainment, Special Events

Westside shopping center has some fun with its beauty category marketing.

What does the Orient smell like? Shoppers at Westside in Switzerland have until the end of this month to find out. The mall set up six sensory stations for its World of Fragrances installation, and it is challenging visitors to stop by, take a w[...] Tactics Subscribers Read More...