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Special Events, Style Lounge
Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.
Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...]
Entertainment, Special Events
Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.
Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.
Party City isn't leaving its seas[...]
Design Portland’s Festival 2020 delivery format could serve as a blueprint for retail events.
Don't bother trying to estimate when shoppers' love affair with virtual events will start to fizzle out because it's looking less and less like a mere COVID-19 summer fling. Online content generators are getting better at assessing consumers' n[...]
Scavenger hunts still have the potential to build on-site traffic in retail centers, despite social distancing.
It was hunting season at New Horizon Mall (Rocky View County, Canada) last month, but no harm came to any animal. To mark Teddy Bear Picnic Day (July 10), the center hosted a fun Teddy Bear Scavenger Hunt. Bears were hidden all throughout the p[...]
Event Cinemas Innaloo offers a new twist on personalized entertainment.
Renting out an entire cinema projection room for your own little crew's entertainment might sound like a scene from a rom-com, but it's happening right now at Westfield Innaloo in West Australia. The center's Event Cinemas is offering "Game on [...]
Shopping malls and their tenants will have a hard time sticking to their entertainment calendars given the unpredictability of COVID-19, but some celebrations like the holidays are set in stone. The same goes for property anniversaries, to a po[...]
Entertainment, Seasonal Giveaways, Special Events
Hawthorn Mall is set to jump-start its holiday marketing program this summer.
There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...]
The Cologne Bonn Airport is doing its bit to fill the art venue gap that COVID-19 created.
Some art exhibits are just as memorable for how they're staged as for the works they feature. That could very well be said for the "Nachtbrötchen" (or night bites) cultural project that took over one of the parkades at Germany's Cologne Bonn A[...] Tactics Subscribers Read More...
Nevada (USA) lifestyle center’s transition strategy goes beyond services to include entertainment.
The vibe will be quite different than it was pre-pandemic, but The District at Green Valley Ranch is ready to take its entertainment line-up out of the digital box and back into real life. Don't expect dense crowds, though. The center's event t[...]
Vancouver Mall marked the 50th anniversary of the global event with a marathon of earth-friendly activities delivered remotely.
Delivering an engaging retail experience has always been about people—their personal, social, and shopping needs. The marketing team for Vancouver Mall (Vancouver, USA) is emphasizing that point more than ever during the coronavirus pandemic,[...]
