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Entertainment, Special Events
The German capital city center has just wrapped up a low-tech design project that gave visiting shoppers a creative outlet.
Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by the Tape That collective and Klebeband, the adhesive [...]
PR expert, Matt Levinson shares his take on how the pandemic is changing shopping centers this holiday season.
With the holiday season right around the corner, retail leaders are wondering how to safely bring joy to customers while still adhering to social distancing measures. From Black Friday doorbusters to Santa photo ops, holiday events are typicall[...]
Malls will have a harder time convincing families to visit stores to collect goodies this year.
Retailers selling boxes of candy bars and other sweets might not run out of stock this Halloween, as some parents will choose to pass on trick-or-treating to shelter their children from possible COVID-19 infections. Likewise, it will take more [...]
Special Events, Style Lounge
Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.
Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...]
Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.
Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.
Party City isn't leaving its seas[...]
Design Portland’s Festival 2020 delivery format could serve as a blueprint for retail events.
Don't bother trying to estimate when shoppers' love affair with virtual events will start to fizzle out because it's looking less and less like a mere COVID-19 summer fling. Online content generators are getting better at assessing consumers' n[...]
Scavenger hunts still have the potential to build on-site traffic in retail centers, despite social distancing.
It was hunting season at New Horizon Mall (Rocky View County, Canada) last month, but no harm came to any animal. To mark Teddy Bear Picnic Day (July 10), the center hosted a fun Teddy Bear Scavenger Hunt. Bears were hidden all throughout the p[...]
Event Cinemas Innaloo offers a new twist on personalized entertainment.
Renting out an entire cinema projection room for your own little crew's entertainment might sound like a scene from a rom-com, but it's happening right now at Westfield Innaloo in West Australia. The center's Event Cinemas is offering "Game on [...]
Shopping malls and their tenants will have a hard time sticking to their entertainment calendars given the unpredictability of COVID-19, but some celebrations like the holidays are set in stone. The same goes for property anniversaries, to a po[...]
Entertainment, Seasonal Giveaways, Special Events
Hawthorn Mall is set to jump-start its holiday marketing program this summer.
There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...]
