Kids Explore Space at Greenstone

The South African mall’s month-long exhibit shows the versatility of inflatable pop-up units.

In a sea of fashion, beauty, and foodie pop-ups, Greenstone Shopping Centre's latest education-focused installation stands out. Launched last weekend, the South African mall's inflatable Space Maze attracts families with zones that are designed [...] Tactics Subscribers Read More...

Retailtainment Port of Call

Entertainment, Special Events

This center anchors its marketing strategy in local culture by paying tribute to the past with 21st Century means.

Traditionalists are often pitted against innovators when it comes to developing a brand's story and visual signature. Justified as a search for authenticity, it's a marketing habit that could sell a retail destination short and actually inhibit [...] Tactics Subscribers Read More...

Meadowhall Hacks Halloween in Witches’ Kitchen

Entertainment, Special Events

The installation is the set of an interactive theatrical event this week.

Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Co[...] Tactics Subscribers Read More...

Let Them Eat Cake

Entertainment, Special Events

A birthday party staple gets a community-minded makeover.

There's something about free food samples that creates line-ups instantly. Make that birthday cake and you've got a real opportunity to not only mark a special occasion but also make a lasting impression. One retail destination is counting on it[...] Tactics Subscribers Read More...

Enough with the Self-loathing Already

Entertainment, Special Events

Cairns Central advocates for a little more shopper self-love.

For consumers who'd forgotten that today's retail world was all about them, Cairns Central's marketing team is there to remind them. Next week, the Aussie shopping center will host a Self-Love Festival whose programming is focused on self-accept[...] Tactics Subscribers Read More...

Playing the Big Kid Game

Entertainment, Special Events

Fashion isn’t the only retail category fit for age-defying marketing pitches.

If you want to generate more traffic for your center's children's play areas and destination stores, try hosting adult events there. It's a way to not only tap into a growing leisure trend, but also increase productivity. Families might accou[...] Tactics Subscribers Read More...

These Numbers Look Scary Good

Marketing Research, Special Events

The NRF’s Halloween forecast will want to make your marketing team pick out its pumpkins.

American retailers are headed for a very healthy ramp-up to the holiday season, and it will start five weeks from now. The National Retail Federation (NRF) has just released its Halloween forecast and shoppers intend to splurge once again. Accor[...] Tactics Subscribers Read More...

Calling All VR Gaming Stars

Entertainment, Special Events

The Fantasmapod pops up at The Mall.

Not every shopping center can attract a state-of-the-art gaming operator but no matter because that's what pop-ups are for, right? Take The Mall. It hosted a VR Roadshow this summer, bringing The Fantasmapod to different UK properties to offer v[...] Tactics Subscribers Read More...

Robins in the Hood

Entertainment, Special Events

Shoppers and art lovers are hitting the trail in search of unique sculptures.

Summer strolls and art jaunts have taken on mythical proportions for an exhibit that is attracting visitors to 33 different city locations. Just think of a forest, a sheriff, and a famously rebellious green-hooded man. Welcome to Nottingham, [...] Tactics Subscribers Read More...

One Heck of a Ride

Entertainment, Special Events

This workout-cum-party is coming this month to Bikini Berlin.

The pleasure principle is being applied to its fullest at Bikini Berlin, which is hosting rooftop rides on its terrace. These are the kind that makes you sweat like any other hardcore workout, but in an environment that is more akin to a nightcl[...] Tactics Subscribers Read More...