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Charity Partnerships

A Day to Remember

Charity Partnerships, Community Room

The Mall Luton marks the 100th anniversary of the British Royal Air Force.
The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was also the center's wa[...] Tactics Subscribers Read More...

Cherrybrook Shares the Staples

Charity Partnerships, Community Room

The Aussie center partnered with Anglicare to support people in need.
It doesn't take too much effort to grab a bin and hang a "Donations Wanted" sign, but doing so can have great impact on people with limited resources. The management team at Cherrybrook Village did just that when it joined forces with the local [...] Tactics Subscribers Read More...

Off to the Races at Kildonan Place

Charity Partnerships, Community Room

KP champions the animal cause at one of its biggest events of the year.
It takes a pet lover to see the humor in celebrating National Hot Dog Day with a wiener dog race. The event that took place last Wednesday evening at Kildonan Place (KP – Winnipeg, Canada) put the spotlight on spunky furry friends and animal c[...] Tactics Subscribers Read More...

Birds of a Feather…

Charity Partnerships, Community Room

This UK center rallied its young angels to decorate its charity wall.
There are many ways to build awareness for community causes and partners. For one UK shopping center's staff, a very visual endorsement was the right strategy. intu Uxbridge, like its sister properties, features the intu bird in various forms[...] Tactics Subscribers Read More...

A Different Kind of Lunchtime Workout

Charity Partnerships, Community Room

The Gut Cancer Foundation hosted a crunch flash mob at BTC to raise funds.
Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thurs[...] Tactics Subscribers Read More...

This Dog’s Mall Life Is Getting Better

Charity Partnerships, Community Room

Advocacy group targeting mall parking lots in bid to save children and pets.
It's not easy being man's best friend when it involves a trip to the mall. With growing concern over the proliferation of child and pet neglect in parking lots, one advocacy group is doing something about it with the support of big retail player[...] Tactics Subscribers Read More...

Social Snaps Do Community Good

Charity Partnerships, Community Room

An offline/online national retail campaign helps to feed people in need.
Since snapshots and social posts have replaced making mental notes when it comes to lifestyle experiences, an Australian developer decided to use that digital urge to back a CSR campaign. But to support its cause, shoppers first had to step into[...] Tactics Subscribers Read More...

Holt Renfrew Backs #KnotOnMyPlanet

Charity Partnerships, Community Room

The fashion-related initiative will help save elephants in Africa.
One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and now includes an ongoing fundraiser for the [...] Tactics Subscribers Read More...

KRP’s Acts of Love

Charity Partnerships, Community Room

Community campaign leads to more donations for mobility focused foundation.
Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more [...] Tactics Subscribers Read More...

CF Brighter Lounge Welcomes Olympic Fans

Charity Partnerships, Community Room

The gathering place will serve as a physical link to a social media campaign.
Now that the Olympic Winter Games are in full swing in Pyeongchang, CF Pacific Centre has flung open the doors of its CF Brighter lounge. It's a place for Team Canada fans to gather, immerse themselves in the experience, and catch the CBC's cove[...] Tactics Subscribers Read More...
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