Holt Renfrew Backs #KnotOnMyPlanet

The fashion-related initiative will help save elephants in Africa.

One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and now includes an ongoing fundraiser for the [...] Tactics Subscribers Read More...

KRP’s Acts of Love

Charity Partnerships, Community Room

Community campaign leads to more donations for mobility focused foundation.

Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more [...] Tactics Subscribers Read More...

CF Brighter Lounge Welcomes Olympic Fans

Charity Partnerships, Community Room

The gathering place will serve as a physical link to a social media campaign.

Now that the Olympic Winter Games are in full swing in Pyeongchang, CF Pacific Centre has flung open the doors of its CF Brighter lounge. It's a place for Team Canada fans to gather, immerse themselves in the experience, and catch the CBC's cove[...] Tactics Subscribers Read More...

Mall’s Good Deed Has Global Impact

Charity Partnerships, Community Room

A UK center is turning the mundane into a cross-border community outreach campaign.

You know the phrase, "Think globally, act locally." It's also true of the scale of outreach initiatives. Sometimes little everyday gestures can bring a community together to help another, even beyond international borders. That's what one retail[...] Tactics Subscribers Read More...

Paralympians Will Compete at Bayfair Festival

Charity Partnerships, Community Room

The inaugural festival will feature more than 100 Kiwi athletes with disabilities.

All eyes are currently set on PyeongChang for the 2018 Olympic and Paralympic Winter Games. However, come March 24, Bayfair Shopping Centre in New Zealand will help put the spotlight on Kiwi disabled athletes at the inaugural Bayfair Festival of[...] Tactics Subscribers Read More...

And the Partnership Goes to Halo Kids

Charity Partnerships, Community Room

intu Uxbridge will focus its fundraising efforts on the children’s charity this year.

Children who have lost a loved one will soon get even more support for themselves and their families in Uxbridge (UK), thanks to the local intu property's CSR initiative. The shopping center has named the Halo Children's Foundation as its charit[...] Tactics Subscribers Read More...

Enough with the Rumors Already!

Charity Partnerships, Community Room

Mall and community partner to share real facts on World Cancer Day.

World Cancer Day is coming up this weekend and a Canadian shopping center is hoping to make a difference by convincing its customers that a little bit of bad information is just as harmful as no facts at all when it comes to managing one's healt[...] Tactics Subscribers Read More...

I think I’ll Take This One

Charity Partnerships, Community Room

With the support of its customers, a no-frills retailer helps children in need.

The weekend before Christmas Eve is crunch time for retailers, but one American company still managed to find the resources necessary to pull off another season of giving last year. It can thank its shoppers and employees for that. This past [...] Tactics Subscribers Read More...

Shopping Like a Champion

Charity Partnerships, Community Room

Americana Manhasset customers go the distance to support dozens of charities.

Some people shop at the mall to support their children's schools; others do it for charity. The latter performed to the best of their ability this past holiday season, helping New York state's Americana Manhasset raise a whopping US$1,084,786 on[...] Tactics Subscribers Read More...

Wanderlust 108 Has (RED) Campaign Tie-in

Charity Partnerships, Community Room

North American wellness-focused event series will benefit AIDS cause.

Here's a marketing alliance that makes sense: Wanderlust, the agency that creates events, media, products, and experiences with a health and wellness goal, has partnered with Adidas and the (RED) campaign for its 108 series of mindful triathlons[...] Tactics Subscribers Read More...