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Charity Partnerships

intu Gets Chatty About Mental Health

Charity Partnerships, Community Room

Time to Talk Day a choice occasion to take the stigma out of mental health distress.

The new common area seating at intu Potteries (Stoke-on-Trent, UK) is more than a place to rest between bouts of shopping. Today, officially the nation's Time to Talk Day, it's also a safe haven for visitors to start conversations about mental [...] Tactics Subscribers Read More...

The Palms Gives Disabled Artists a Stage

Charity Partnerships, Community Room

Breaking down social barriers is part of the arts and culture exercise at The Palms.

There are advocates of public art in commercial spaces and champions of inclusive shopping experiences. The Palms (Christchurch, New Zealand) managed to merge the two causes this past December 3 when it partnered with SkillWise to mark the Inte[...] Tactics Subscribers Read More...

Standing by Those Who Serve

Charity Partnerships, Community Room

Help for Heroes is touring UK centers to raise awareness and funds ahead of Remembrance Day.

Forty thousand soldiers standing at attention in perfect rows. It's a familiar scene in the British Armed Forces, but the model installation that Manchester Arndale (UK) hosted earlier this month revealed more than the discipline and order requ[...] Tactics Subscribers Read More...

The Poppy Blanket Project

Charity Partnerships, Community Room

The idea of malls as the sites of public art creation is no longer a stretch.

It's been nearly a year since Sheilah Lee Restall saw a post about a town in England where a poppy blanket had become a symbol of support for veterans and a way to mark Remembrance Day. An online business systems specialist, the Canadian hobby [...] Tactics Subscribers Read More...

The Big Brain Project Lands at Yorkdale

Charity Partnerships, Community Room

The Baycrest Foundation is back with a collection of 50 bespoke brain sculptures.

Cause-related retail marketing operates within an increasingly crowded marketplace, with brands desperately trying to find innovate ways of making their passion projects stand out. At Yorkdale (Toronto, Canada), the Baycrest Foundation is doing[...] Tactics Subscribers Read More...

This Outreach Initiative Is Etched in Steel

Charity Partnerships, Community Room

UK center shows its commitment to fighting heart disease is anything but fleeting.
Public art has a way of making an impact at first glance and then drawing people in for a more intimate experience. Those are the same qualities that engaging community outreach campaigns possess, as one ongoing British fundraising project has s[...] Tactics Subscribers Read More...

Tackling Body Hang-ups

Charity Partnerships, Community Room

A UK shopping center’s community outreach project will transform positive messages into a dress to impress.
Social posts about ditching layers and having fun with clothing in the summer months might help to sell shorts and crop tops, but they also deliver painful blows to those struggling with body image issues. That has inspired a shopping center tea[...] Tactics Subscribers Read More...

Sowing Seeds of Hope

Charity Partnerships, Community Room

The Salvation Army finds an ally in a Las Vegas Valley center.
Don't let the moniker fool you. "Help for the Hopeless" isn't about supporting a culture of hand-outs, but about laying a pathway for victims of human trafficking to reclaim their own lives. It's just the kind of initiative that fits a Vegas lif[...] Tactics Subscribers Read More...

ICONSIAM’s Big Draw

Charity Partnerships, Community Room

This brand story might stick in shoppers’ mind well past the thrill of the retail find.
There's a little current of excitement that comes from uncovering unique artisanal products at an affordable price. Shoppers will find plenty of them at Art Story by Autistic Thai, the small installation of artworks for sale that the Autistic Th[...] Tactics Subscribers Read More...

Shoppers Rise Against Hunger

Charity Partnerships, Community Room

Blue Route Mall made feeding children its cause this past Human Rights Day.
Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with Rise Against Hunger (RAH) and African Bank, it issued a call to local volun[...] Tactics Subscribers Read More...
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