This Outreach Initiative Is Etched in Steel

UK center shows its commitment to fighting heart disease is anything but fleeting.

Public art has a way of making an impact at first glance and then drawing people in for a more intimate experience. Those are the same qualities that engaging community outreach campaigns possess, as one ongoing British fundraising project has s[...] Tactics Subscribers Read More...

Tackling Body Hang-ups

Charity Partnerships, Community Room

A UK shopping center’s community outreach project will transform positive messages into a dress to impress.

Social posts about ditching layers and having fun with clothing in the summer months might help to sell shorts and crop tops, but they also deliver painful blows to those struggling with body image issues. That has inspired a shopping center tea[...] Tactics Subscribers Read More...

Sowing Seeds of Hope

Charity Partnerships, Community Room

The Salvation Army finds an ally in a Las Vegas Valley center.

Don't let the moniker fool you. "Help for the Hopeless" isn't about supporting a culture of hand-outs, but about laying a pathway for victims of human trafficking to reclaim their own lives. It's just the kind of initiative that fits a Vegas lif[...] Tactics Subscribers Read More...

ICONSIAM’s Big Draw

Charity Partnerships, Community Room

This brand story might stick in shoppers’ mind well past the thrill of the retail find.

There's a little current of excitement that comes from uncovering unique artisanal products at an affordable price. Shoppers will find plenty of them at Art Story by Autistic Thai, the small installation of artworks for sale that the Autistic Th[...] Tactics Subscribers Read More...

Shoppers Rise Against Hunger

Charity Partnerships, Community Room

Blue Route Mall made feeding children its cause this past Human Rights Day.

Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with Rise Against Hunger (RAH) and African Bank, it issued a call to local volun[...] Tactics Subscribers Read More...

Ashton Arcades Focuses on Mental Health

Charity Partnerships, Community Room

A successful holiday competition led to a year-long partnership.

When Ashton Arcades (UK) held The Gift of Giving campaign last holiday season, it was an opportunity to share some feel-good moments with shoppers. A couple of lucky winners would each win a prize basket for a deserving loved one and £100 (US$1[...] Tactics Subscribers Read More...

What’s Next: Streetwear for Rent

Charity Partnerships, Community Room

This concept store hits two current trends: Social entrepreneurship and rent-over-buy shopping.

Buyers used to be more valuable to a retailer than renters, but that's changing quickly as consumers, especially Millennials, discover how freeing it can be to stop accumulating stuff—for their wellbeing, physical environment, and credit. Even[...] Tactics Subscribers Read More...

Google Gives Play Store Community Appeal

Charity Partnerships, Community Room

Google gives Android users one more reason to visit its Play Store.

Who says you can't do a little good while you're browsing for new gaming apps? Google has just announced a new update to its Play Store that allows Android users to do just that. In the spirit of this year's Giving Season, the tech giant set [...] Tactics Subscribers Read More...

A Day to Remember

Charity Partnerships, Community Room

The Mall Luton marks the 100th anniversary of the British Royal Air Force.

The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was also the center's wa[...] Tactics Subscribers Read More...

Cherrybrook Shares the Staples

Charity Partnerships, Community Room

The Aussie center partnered with Anglicare to support people in need.

It doesn't take too much effort to grab a bin and hang a "Donations Wanted" sign, but doing so can have great impact on people with limited resources. The management team at Cherrybrook Village did just that when it joined forces with the local [...] Tactics Subscribers Read More...