Mall Media Gateway
The Global Online News Source for Shopping Centers
Follow us on:
Charity Partnerships, Community Room
Westfield Eastgardens steps up to support children’s charity.
Australia's CaringKids should see its ongoing toy drive yield more donations now that Westfield Eastgardens is acting as a collection point. The charity is the winner of the center's Local Heroes CSR program, gaining a valuable boost for its mi[...]
A CSR initiative allows a UK center to make good use of its new guest lounge.
While some charities and community groups are taking their appeals to the Web to make up for lower High Street traffic counts, The Salvation Army is present on all fronts this year, including the mall, to seek support for what will be a challen[...]
A national program aims to make eight charitable organizations’ wishes come true.
After the retail frenzy of (a usually brick-and-mortar) Black Friday comes Cyber Monday, followed by the mindful Giving Tuesday. The tradition has conditioned shoppers and the benevolent kind to behave in predictable ways, helping businesses to[...]
An Aussie center’s CSR initiatives helps the local community end 2020 on a positive note.
The year 2020 has tested the resilience of the world's citizenry, but the CSR team at one Westfield shopping center still believes that there are plenty of reasons to feel grateful. This month, it is giving shoppers a platform to express their [...]
TV personality, Rick Mercer is among the celebrities who have joined the campaign.
Nobody will be dumping ice buckets on their heads for this challenge, but organizers are hoping for the same type of momentum to build as it had for the global ALS campaign. Yorkdale (Toronto, Canada) is only asking its customers to take a vide[...]
The Morguard center’s BeYou community program is helping to fight youth isolation during COVID-19.
It's an unusual year for Big Brothers Big Sisters of Canada, to say the least. The organization that normally gives youth much-needed mentorship opportunities through one-on-one interactions with caring adults in real life has seen nearly all i[...]
Hammerson and Brent Cross offers a boost to those working in the trenches during COVID-19.
It's tough to be generous when your retail center's bottom line is in dire need of a lift. Then again, it's just as difficult for consumers who were hit hard by COVID-19 to choose shopping as their therapy of choice. For Hammerson and its Brent[...]
Tactics Subscribers Read More...
Charity Partnerships, Community Relations, Community Room
Artists desperate to secure exhibit space find support at their local mall.
The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancellation of several art fairs in the area, Sean Phillips decided to [...]
The Market Shops’ gifts with donations last weekend included peace of mind.
Despite their best intentions, communities are facing challenges in coming together during the ongoing coronavirus pandemic. Many food banks are turning away people wanting to donate fresh produce and, likewise, blood drive operators are taking[...]
Six of the Aussie developer’s shopping centers are pitching in to help pandemic-hit residents.
Winter is always a tough time for those struggling with food security. Anglicare's ongoing mission is to lend them a hand and demand for its services has risen since the coronavirus outbreak. It's now hoping that a partnership with Mirvac Retai[...]
Tactics Subscribers Read More...