A Different Kind of Lunchtime Workout

The Gut Cancer Foundation hosted a crunch flash mob at BTC to raise funds.

Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thurs[...] Tactics Subscribers Read More...

This Dog’s Mall Life Is Getting Better

Charity Partnerships, Community Room

Advocacy group targeting mall parking lots in bid to save children and pets.

It's not easy being man's best friend when it involves a trip to the mall. With growing concern over the proliferation of child and pet neglect in parking lots, one advocacy group is doing something about it with the support of big retail player[...] Tactics Subscribers Read More...

Social Snaps Do Community Good

Charity Partnerships, Community Room

An offline/online national retail campaign helps to feed people in need.

Since snapshots and social posts have replaced making mental notes when it comes to lifestyle experiences, an Australian developer decided to use that digital urge to back a CSR campaign. But to support its cause, shoppers first had to step into[...] Tactics Subscribers Read More...

Holt Renfrew Backs #KnotOnMyPlanet

Charity Partnerships, Community Room

The fashion-related initiative will help save elephants in Africa.

One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and now includes an ongoing fundraiser for the [...] Tactics Subscribers Read More...

KRP’s Acts of Love

Charity Partnerships, Community Room

Community campaign leads to more donations for mobility focused foundation.

Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more [...] Tactics Subscribers Read More...

CF Brighter Lounge Welcomes Olympic Fans

Charity Partnerships, Community Room

The gathering place will serve as a physical link to a social media campaign.

Now that the Olympic Winter Games are in full swing in Pyeongchang, CF Pacific Centre has flung open the doors of its CF Brighter lounge. It's a place for Team Canada fans to gather, immerse themselves in the experience, and catch the CBC's cove[...] Tactics Subscribers Read More...

Mall’s Good Deed Has Global Impact

Charity Partnerships, Community Room

A UK center is turning the mundane into a cross-border community outreach campaign.

You know the phrase, "Think globally, act locally." It's also true of the scale of outreach initiatives. Sometimes little everyday gestures can bring a community together to help another, even beyond international borders. That's what one retail[...] Tactics Subscribers Read More...

Paralympians Will Compete at Bayfair Festival

Charity Partnerships, Community Room

The inaugural festival will feature more than 100 Kiwi athletes with disabilities.

All eyes are currently set on PyeongChang for the 2018 Olympic and Paralympic Winter Games. However, come March 24, Bayfair Shopping Centre in New Zealand will help put the spotlight on Kiwi disabled athletes at the inaugural Bayfair Festival of[...] Tactics Subscribers Read More...

And the Partnership Goes to Halo Kids

Charity Partnerships, Community Room

intu Uxbridge will focus its fundraising efforts on the children’s charity this year.

Children who have lost a loved one will soon get even more support for themselves and their families in Uxbridge (UK), thanks to the local intu property's CSR initiative. The shopping center has named the Halo Children's Foundation as its charit[...] Tactics Subscribers Read More...

Enough with the Rumors Already!

Charity Partnerships, Community Room

Mall and community partner to share real facts on World Cancer Day.

World Cancer Day is coming up this weekend and a Canadian shopping center is hoping to make a difference by convincing its customers that a little bit of bad information is just as harmful as no facts at all when it comes to managing one's healt[...] Tactics Subscribers Read More...