Mall Princesses Break World Record

Trinity Walk hopes to enter the Guinness Book after hosting a charity event.

Trinity Walk and its partner, Forget Me Not Children’s Hospice, needed 420 people to show up dressed like princesses in order to beat the current Guinness World Record. They got more than that this past August 6 and counted 433 guests, to be p[...] Read More...

Five Days of Mindful Shopping

Charity Partnerships, Community Room

Botany Town Center and The Salvation Army partner to keep those in need warm.

It's getting cold in New Zealand, real cold. That's not only a trigger for those who need an excuse to go shopping for a few new seasonal styles, but also for community advocates who are mindful of what hardships the change in weather brings to [...] Tactics Subscribers Read More...

New Center Supports Budding Wordsmiths

Charity Partnerships, Community Room

San Francisco hub bridges gap for under-resourced young students.

It isn't too often that creative teams like people labeling their projects as weird, but one San Francisco firm is okay with it. It has, after all, dreamed up a most unusual space for a center that caters to children who have a lot of ideas and [...] Tactics Subscribers Read More...

Mirvac Rallies the Well-Heeled for Charity

Charity Partnerships, Community Room

Aussie developer on a mission to support children and youths in need.

There's a new amenity popping up at Mirvac shopping centers across Australia: a giant shoebox donation point. The Share My Shoes drive managed to generate plenty of donations of pre-loved shoes last year, and the developer hopes to double them t[...] Tactics Subscribers Read More...

Back to the Drawing Board

Charity Partnerships, Community Room

Retailer partners with recording star to make classroom experiences better for all kids.

Every year, teachers spend $400 or more of their own money to equip classrooms because of tight education budgets. It's one of the many sobering facts coming from the Education Market Association. Add to that the reality of schools remaining an [...] Tactics Subscribers Read More...

Botany TC to the Rescue

Charity Partnerships, Community Room

New Zealand town center raises awareness of dog rescue cause.

Stories of injured, mistreated, or abandoned dogs aren't just tearjerkers; they're evidence of the ongoing problem of irresponsible pet ownership and lack of care. The management team at New Zealand's Botany Town Centre is doing something about [...] Tactics Subscribers Read More...

Vocational Mall Gives Students Pathways

Charity Partnerships, Community Room

New center created to support college-aged youths with learning disabilities.

While some educational institutions are experimenting with satellite campuses and high-tech learning labs in shopping centers, one new program is proposing the opposite: a mini-mall inside a school to offer students an enriched curriculum. La[...] Tactics Subscribers Read More...

How Much Would You Give for a Birdie?

Charity Partnerships, Community Room

Trader Joe’s brings back its fourth annual golf fundraising campaign.

Sandra Gal, Pernilla Lindberg, Mo Martin, and Belen Mozo are no strangers to pressure. After all, these Florida-based professional golfers spend much of their time chasing low scores on the LPGA tour. This month they're putting a little extra [...] Tactics Subscribers Read More...

Runners to Get Dashed to Fight Hunger

Charity Partnerships, Community Room

Color run will take participants along a 5km course while motivators spur them on.

If running is partly a mental game, then the keeners who have signed up for the Luton Foodbank 5km Color Run (in Luton, UK) should have no problem finishing their race. At each kilometer they'll get covered with different colors, giving them som[...] Tactics Subscribers Read More...

Retailer Adds Twist to Prom Fashion Season

Charity Partnerships, Community Room

Mall boutique has teens competing in selling tickets to its charity catwalk show.

The battle to attract prom-bound teenagers to fashion boutiques is on, and retailers are doing their best to come up with promotions, events, and services that will set them apart. One mall-based retailer has found something even more alluring: [...] Tactics Subscribers Read More...