Victoria Shoppers Met Up on Sweet Street

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

Candy lovers chugged back locally made sodas as part of a charity fundraiser.

When does a sweets indulgence turn into a tummy ache? Mum was the word on that for those who flocked to Sweet Street, the community event that Westshore Town Centre (Victoria, Canada) held last week in its parking lot. Ice cream, cookies, cotto[...] Tactics Subscribers Read More...

Grab A Drink and Your Yoga Mat, Too

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

A summer full of active pursuits is now underway in the heart of London.

Visitors to One New Change can work up an appetite right on-site because the London, UK, center has launched its series of summer workout classes, including some on its famous rooftop.

Madison, a tenant eatery, has teamed up with Virgin Act[...] Tactics Subscribers Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

Simon and Give Back Box give shoppers a feel-good incentive to declutter their closets.

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

HSC finds multiple uses for an information display ahead of the Halifax Pride Festival.

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

The Governing Mayor of Berlin, Franziska Giffey is among the center’s creative collaborators.

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...

Knitters Meet Their Match at Adelaide Arcade

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

The shopping center’s Knit-o-Rama will anchor a fundraiser for the Deafblind Association of South Australia.

The rules are simple: Knit as many 10cmx10cm squares as possible in four hours. That is the challenge that Adelaide Arcade's team has set for the center's inaugural Knit-o-Rama competition that will see 50 knitters face each other individually [...] Tactics Subscribers Read More...

Healthy Heart Walkers Hit the Mall Floor

Charity Partnerships, Community Relations, Community Room, Mall Clubs

Unlike a quarter of the Australian population, these mall shoppers are getting their regular exercise.

No more excuses for shoppers at Sunshine Plaza; they have two opportunities to stay fit and connected every week when the Australian center hosts its Healthy Heart Walkers (HHW) sessions. The active scene is one that visitors have been longing [...] Tactics Subscribers Read More...

La Vie en Rose Calling All Breast Friends

Charity Partnerships, Community Room, Fundraisers

The lingerie retailer is aiming to raise $200,000 for breast cancer research.

It isn't October but as healthcare workers will tell you, cancer is a year-round concern. That's why it isn't so odd for La Vie en Rose to be holding a breast cancer bra drive this month. Through May 31, the Canadian retailer of lingerie and le[...] Tactics Subscribers Read More...

Code Pink at Sylvia Park

Charity Partnerships, Community Relations, Community Room, Fundraisers

Gift cards are up for grabs for shoppers who join the movement to end bullying.

Very Peri might be the fashion color of the year, but Sylvia Park (Auckland, New Zealand) will be sticking up for pink over the next few days. The mall is using its marketing platform to support Pink Shirt Day and the Mental Health Foundation o[...] Tactics Subscribers Read More...

Maremagnum Signs On as a Purple Point

Charity Partnerships, Community Relations, Community Room

The Spanish mall is now officially a safe haven for victims of gender violence.

There's no missing Maremagnum's "Punto Violeta" sign. It's at the info point, right in the middle of the central square, and it makes it clear to everyone who passes by that Klépierre's Barcelona shopping mall is the latest place in the city t[...] Tactics Subscribers Read More...