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Charity Partnerships

This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...

This Good Deed Could Pay Back Hamsomly

Community Relations, Community Room

For a digital giant, Amazon sure has figured out how to insert itself deep into its customers' communities, and it goes well beyond the expansion of its delivery network. In Canada, one of its latest CR plays was to celebrate hometown heroes in[...] Tactics Subscribers Read More...

Faster, Higher, Stronger…Together

Community Relations, Community Room, Entertainment, Special Events

Brookfield Place Perth's marketing team would have liked to launch its NAIDOC celebrations on July 4 as planned but had to delay the festivities by a week because of COVID restrictions. However, as it turns out, the new date might end up workin[...] Tactics Subscribers Read More...

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