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Community Relations

This Good Deed Could Pay Back Hamsomly

Community Relations, Community Room

For a digital giant, Amazon sure has figured out how to insert itself deep into its customers' communities, and it goes well beyond the expansion of its delivery network. In Canada, one of its latest CR plays was to celebrate hometown heroes in[...] Tactics Subscribers Read More...

Faster, Higher, Stronger…Together

Community Relations, Community Room, Entertainment, Special Events

Brookfield Place Perth's marketing team would have liked to launch its NAIDOC celebrations on July 4 as planned but had to delay the festivities by a week because of COVID restrictions. However, as it turns out, the new date might end up workin[...] Tactics Subscribers Read More...

H&M Makes Room for Tomorrow’s Role Models

Community Relations, Community Room

Smile or cringe, there is little doubt that H&M's latest CSR endeavor won't leave anyone indifferent. Comprising an online community outreach platform and emotive campaign, including a short by Oscar-nominated director Bryan Buckley, "Role Mode[...] Tactics Subscribers Read More...

Forrest Chase Community on Display

Community Relations, Community Room, Entertainment, Special Events

This week's visual marketing nod goes to Australia's Forrest Chase shopping center for its "Pieces of Perth" wall. The selfie-ready installation brings visitors up close to some of the city's iconic spots via backdrops—from Cottesloe Beach to[...] Tactics Subscribers Read More...

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