Community Relations

Karrinyup’s NAIDOC Week Steeped in Tradition

Community Relations, Community Room, Entertainment, Special Events

Every year, Australians celebrate NAIDOC Week and the 2022 edition gave staff and visitors at Karrinyup Shopping Centre a reason to come together to recognize and learn about the history and culture of Aboriginal and Torres Strait Islander peop[...] Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...

CF Backs CSR Positioning with New Investment

Community Relations, Community Room, Sustainability

Cadillac Fairview (CF) is marking this Indigenous History Month with a significant CSR investment. The Canadian developer has announced that it will set aside C$125,000 (US$99,643) to back scholarship and award programs to benefit Indigenous st[...] Tactics Subscribers Read More...

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