Summer in the City with Square One

Advertising Creative Design, Design Studio

Canadian center focuses on home to create its latest advertising campaign.

Mississauga fashionistas will have plenty of inspiration to enjoy a staycation this summer. One of their destinations of choice, Square One, has dedicated its latest advertising campaign to the Canadian city and all that it has to offer, turning[...] Tactics Subscribers Read More...

This Mall’s Jungle Book Décor Is Actually Cake

Décor Themes, Design Studio

The set was on display at The Mall Walthamstow to mark National Children’s Day.

Last weekend, shoppers who dropped by The Mall Walthamstow (UK) got to feast their eyes on a most scrumptious décor: a giant Jungle Book scene made entirely out of cake. Sylvia Elba and her team of bakers at Cutiful Cakes pieced together the 15[...] Tactics Subscribers Read More...

A Pop of Colour at Bally

Advertising Creative Design, Design Studio

This spring campaign offers just as much to the boys as it does the gals.

Call this our visual find of the week, the "Bally is Super!" campaign. Starring supermodel Irina Shayk, alongside up-and-comers Kit Butler and David Trulik, the designer label's creative has the bright colors of spring and a slight retro vibe, a[...] Tactics Subscribers Read More...

Masters of the Arts: Louis Vuitton x Jeff Koons

Design Studio

Da Vinci’s Mona Lisa among works re-mastered for Louis Vuitton’s collection of spring accessories.

Icons on Icons could have been the name of Louis Vuitton’s latest artistic collaboration, but the fashion label simply called it Masters. At the hands of renowned artist Jeff Koons, iconic works from Da Vinci (Mona Lisa), Fragonard (Girl with [...] Tactics Subscribers Read More...

Origami Street Art Signals Spring at the Mall

Décor Themes, Design Studio

This time, shoppers get to lend a hand in Mademoiselle Maurice’s latest colorful work.

Marie Saudin wasn't always destined to become an origami expert, but a year spent in Japan at the time of the 2011 earthquake and tsunami gave the French street artist a life purpose. She recently took her signature rainbow-colored style to the [...] Tactics Subscribers Read More...

This Fast Food Joint Is Now a High-tech Hub

Design Studio, Visual Merchandising

While McDonald’s tinkers with its recipes to offer more healthy choices, one restaurant operator has just re-imagined the on-site experience.

A multi-sensory experience is what Costa Enterprises calls it, and it isn't just referring to the burgers and fries that its McDonald's restaurant serves up to its customers. Last Thursday, it unveiled a redeveloped eatery that will challenge co[...] Tactics Subscribers Read More...

Fitness in the Aisles at Sport Chek

Design Studio, Visual Merchandising

Retailer launches new concept sports store focused on women.

Nike called it earlier than any other sports brand: female consumers are more active than ever, and they want retail environments that cater to their needs. Sport Chek is following suit with a brand new store that was conceived for women by wome[...] Tactics Subscribers Read More...

ECC Creative Push for Food Fare

Advertising Creative Design, Design Studio

Mall plays to shoppers’ fashion sensitivities to position F&B offering.

The fashion category is a natural application for aspirational marketing. Designer brands and retailers have become experts at taking shoppers from their homes to the runway in one short trip to their favorite high-street boutique or the mall. B[...] Tactics Subscribers Read More...

In Living Color: Pantone in London

Design Studio, Visual Merchandising

Leading color institute partners with Airbnb to kit out a house in Clerkenwell.

Just like hemlines and heel height, color is one of the things stylists talk about most leading up to each new fashion season. For retailers and shopping center marketers, there is the ongoing pressure of getting their color schemes right—for [...] Tactics Subscribers Read More...

Nescafé Stirs Up Romance in Latest Campaign

Advertising Creative Design, Design Studio

Coffee company partnered with Buzzman agency to create a Web film series.

If you had eyed someone at the office for a while and finally worked up the courage to make a move, how exactly would you break the ice? Nescafé France thinks it has it figured out: do it over a coffee break and share a touillette (one of the c[...] Tactics Subscribers Read More...