“Style in a Box” Event a Mall Showstopper

Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

Back to School: The Big Retail Test Is Set

Advertising Creative Design, Design Studio, Sales Promotions

Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.

The wait-and-see game is over for American retailers and the shopping centers that house them. According to the National Retail Federation (NRF) and its research partner, Prosper Insights & Analytics, the back-to-school (BTS) shopping season ha[...] Tactics Subscribers Read More...

Longchamp Paris Saddles Up in Style

Advertising Creative Design, Design Studio

The equestrian-inspired ad campaign for the Le Pliage collection is a nod to the fashion house’s creative foundation.

Luxury-focused aspirational campaigns have taken a bit of a beating during COVID, with some consumers temporarily setting aside their first-world fashion problems to focus on more essential considerations such as health, wellness, family, and c[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

The New Moon creative agency’s Brenda Martinez wonders if it isn’t simply too little too late for the once lingerie powerhouse.

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

The Right Mix: Reopening Pop-up Partnerships

Décor Themes, Design Studio, Visual Merchandising

Seasonal pop-ups might be worth the investment now that more consumers are open to “feel-good” spending.

No advance booking required. These words alone might be enough for shoppers to consider a trip to the mall. Add to that a corporate partnership, alluring treats, and a panoply of drinks, and the strong mix could produce incremental sales at a p[...] Tactics Subscribers Read More...

The Gnomes Take Over the Runway

Advertising Creative Design, Design Studio

A UK department store finds a most unusual way to announce its new garden center’s imminent arrival.

In the age of social marketing and personalized avatars, it isn't that uncommon to see brands and shopping centers create fashion ad campaigns around quirky characters. But gnomes? One new department store/boutique duo doesn't have a problem wi[...] Tactics Subscribers Read More...

Right Up Shoppers’ Alley: Art in D.C.

Décor Themes, Design Studio

A seasonal public art installation is the perfect match for this center’s colorful web imagery.

CityCenter DC's marketers call it a colorful sea of chromatic ribbons and until Labor Day the "Summer Stream" artwork will act as a beacon to draw shoppers to the Washington property's Palmer Alley.

DC-based experiential art and events com[...] Tactics Subscribers Read More...

This RL Campaign Idea Is Worth Copying

Advertising Creative Design, Design Studio

Ralph Lauren shows that so-called “real people” campaigns can be highly styled.

Howie Guja is a pro photographer and his wife Jana an equestrian—not your average mom and dad duo but still a real-life couple raising daughters, Lilly and Nora, in the well-off community of Bellport, Long Island (USA). They're the subjects o[...] Tactics Subscribers Read More...

What’s Next: Parkades as Art Galleries

Décor Themes, Design Studio, Parking, Property Management

Mundane amenities become opportunities for artists and experiential retail marketing.

The city of Montreal (Canada) has long promoted its downtown network of underground shopping galleries and parkades as one of its most valuable assets, especially during the winter months. To the convenience of moving around efficiently and she[...] Tactics Subscribers Read More...