This Is the Beauty of Color-blocking

Advertising Creative Design, Design Studio

Place Rosemère uses plays on imagery and words to make its seasonal campaign pop.

Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different[...] Tactics Subscribers Read More...

Oakridge Welcomes Spring On-site and Online

Décor Themes, Design Studio

Flowers serve as the visual cues for the new fashion season.

If Vancouverites have a hard time believing that the rainy winter truly is behind them, their local Oakridge shopping center is issuing a few reminders. The Canadian upscale property's marketing team posted its first notice online, with a change[...] Tactics Subscribers Read More...

A Conscious H&M

Advertising Creative Design, Design Studio

The fast-fashion retailer gets ready to unveil its new sustainability-focused collection.

Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 bill[...] Tactics Subscribers Read More...

In Character: Easter x Hollywood

Décor Themes, Design Studio

Easter bunnies play Hollywood in this mall’s exhibition.

The Oscars ceremony is now behind us, but the aura of Hollywood lingers and that inspired a shopping center marketing team to reinvent the Easter retail experience with a one-of-a-kind exhibition and contest. The Mall of Switzerland in Ebikon[...] Tactics Subscribers Read More...

At First Sight: Les 3 Fontaines

Advertising Creative Design, Design Studio

A visual campaign helps a French center stay top-of-mind during construction.

Envisioning what a shopping center will look like after a redevelopment takes imagination. So does seeing past hoarding, dust, scaffolding, and congestion in the halls, which is why Les 3 Fontaines (Cergy, France) is helping its customers do bot[...] Tactics Subscribers Read More...

Shoppers Step Inside Their Dream Home

Design Studio, Visual Merchandising

With closets filled to the max, fashion lovers had plenty of reasons to linger in their local mall.

Mall marketers always speak of transforming their property into shoppers' third place, somewhere customers feel as comfortable as if they were at home. One Swiss retail team has taken that idea even further and literally built a dwelling that fa[...] Tactics Subscribers Read More...

Have You Ever Spent Time in a Sweets Hotel?

Pop-Up Stores, Visual Merchandising

Spring pop-up installation will offer a mix of art and retail merchandise.

International Museum Day is coming on May 18 and that has given a pair of Dallas entrepreneurs an idea for how to at once satisfy consumers' cravings for art, sweets, and experiential retailing. They'll do it with a themed pop-up. The Sweet T[...] Tactics Subscribers Read More...

Lighten Up. PR Campaigns Do Work

Décor Themes, Design Studio

One comics fan’s passion turns into a PR coup for Aussie mall.

Signing a character licensing deal for a themed installation is one thing, but finding a personal hook to make people care about it is another. A retail PR team managed to do it, boosting a family-oriented shopping center's sales by 10 percent. [...] Tactics Subscribers Read More...

Garden City Goes Big for CNY

Décor Themes, Design Studio

With a steadily growing tourist clientele, the Aussie center is adjusting its marketing.

China will soon become Australia's top tourism market, overtaking New Zealand. Garden City Shopping Centre in Perth is ready for it and it just made a big marketing statement when it unveiled the city's largest lanterns for Chinese New Year. Sta[...] Tactics Subscribers Read More...

Living in a Bubble

Design Studio

VSA’s award-winning pods could soon help shade urban dwellers in the Big Apple.

New York City's Parks & Recreation Department has been busy lately, spearheading projects that mix art and function. Among the latest being considered is Bubble Shade, a series of modular pods that Valerie Schweitzer Architects (VSA) designed to[...] Tactics Subscribers Read More...