With its fall pop-up installation, QuadReal sends the message that memorable retail experiences still occur IRL.
After Insta walls and mirror rooms, it’s time for the next social craze to invade brick-and-mortar space.
Communicating about shared past experiences is a good way to focus shoppers’ attention on your center’s enduring brand.
The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.
Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.