Who’s Afraid of the Dark?

Advertising Creative Design, Design Studio

This Danish center wins this week’s prize for having some seasonal fun with shoppers.

If you need proof that a clever idea trumps a big budget when it comes to creating advertising campaigns that stick, look at what Rødovre Centrum is doing this Halloween season. The Danish mall tapped into the spooky spirit of the celebration w[...] Read More...

UGG TURNS 40

Advertising Creative Design, Design Studio

The company is no longer a startup, but it has retained its brand youthfulness.

UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniver[...] Tactics Subscribers Read More...

A Face of Face-off

Advertising Creative Design, Design Studio

Online is where this community battle was won.

It's tough to pick one person to represent a shopping center's clientele, but it's a choice you have to make if you want to use an ambassador to help promote your property. One marketing team did the sensible thing: It passed the buck to its cus[...] Tactics Subscribers Read More...

FW18 Take One at Yorkdale

Advertising Creative Design, Design Studio

The center’s latest campaign mashes up fashion, music, film, and animation.

Here we go, it's fall/winter fashion show season again. Let's start with a look at the new campaign by Yorkdale (Toronto, Canada). The multimedia creative is the product of the center's collaboration with photographer Chris Nicholls and stylist [...] Tactics Subscribers Read More...

This Is the Beauty of Color-blocking

Advertising Creative Design, Design Studio

Place Rosemère uses plays on imagery and words to make its seasonal campaign pop.

Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different[...] Tactics Subscribers Read More...

Oakridge Welcomes Spring On-site and Online

Décor Themes, Design Studio

Flowers serve as the visual cues for the new fashion season.

If Vancouverites have a hard time believing that the rainy winter truly is behind them, their local Oakridge shopping center is issuing a few reminders. The Canadian upscale property's marketing team posted its first notice online, with a change[...] Tactics Subscribers Read More...

A Conscious H&M

Advertising Creative Design, Design Studio

The fast-fashion retailer gets ready to unveil its new sustainability-focused collection.

Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 bill[...] Tactics Subscribers Read More...

In Character: Easter x Hollywood

Décor Themes, Design Studio

Easter bunnies play Hollywood in this mall’s exhibition.

The Oscars ceremony is now behind us, but the aura of Hollywood lingers and that inspired a shopping center marketing team to reinvent the Easter retail experience with a one-of-a-kind exhibition and contest. The Mall of Switzerland in Ebikon[...] Tactics Subscribers Read More...

At First Sight: Les 3 Fontaines

Advertising Creative Design, Design Studio

A visual campaign helps a French center stay top-of-mind during construction.

Envisioning what a shopping center will look like after a redevelopment takes imagination. So does seeing past hoarding, dust, scaffolding, and congestion in the halls, which is why Les 3 Fontaines (Cergy, France) is helping its customers do bot[...] Tactics Subscribers Read More...

Shoppers Step Inside Their Dream Home

Design Studio, Visual Merchandising

With closets filled to the max, fashion lovers had plenty of reasons to linger in their local mall.

Mall marketers always speak of transforming their property into shoppers' third place, somewhere customers feel as comfortable as if they were at home. One Swiss retail team has taken that idea even further and literally built a dwelling that fa[...] Tactics Subscribers Read More...