This Construction Site Is Now a Hot Spot

An urban pop-up shows that placemaking is possible even through major work.

Jackhammers and dump trunks are a familiar sight in downtown Montreal, Canada. Residents and daily commuters have resigned themselves to that reality, but it doesn't mean that the ongoing noise and traffic disruptions haven't altered consumer pa[...] Tactics Subscribers Read More...

A Stroke of Fashion Brilliance

Design Studio, Visual Merchandising

This visual merchandising installation makes the case for stating the retail obvious.

Denim needs no introduction to fashionistas, but one center managed to add a new twist to the usual "dress it up, dress it down" narrative to give the retail category a seasonal sales boost. Marketing research on Instagram is what inspired th[...] Tactics Subscribers Read More...

This Is How You Gain Local Retail Status

Advertising Creative Design, Design Studio

Rundle Mall launches its Winter 2019 fashion season with a renewed media partnership.

Who gets to decide which look or color will be in next season? Nobody knows. If you ask us, it's all Houdini stuff and nobody cares. Once the word is out, retailers stock up, social influencers get on board, and shoppers flock to their favorite [...] Tactics Subscribers Read More...

Swarovski Shows Its More Relatable Side

Advertising Creative Design, Design Studio

The jewelry brand freshens up its ad campaign creative for the summer.

From apparel to footwear, fashion labels whose creatives like to take the long view are developing brand stories and advertising campaigns in innovative ways, be it through arts and culture collaborations or by trying new media combinations and [...] Tactics Subscribers Read More...

How Insta-ready Is Your Shopping Center?

Décor Themes, Design Studio

Leading shoppers on a colorful design journey can produce a valuable marketing return.

If you think that treating your center's indoor and outdoor environment as a photo set is a luxury and not a marketing necessity, think again. Consumers' social posting habit doesn't seem to be fleeting. In fact, it's feeding online influencers [...] Tactics Subscribers Read More...

What’s Next: Nature-anchored Retail

Décor Themes, Design Studio

If there is such a thing as slow shopping, this Romanian property has the perfect environment for it.

Like the line separating physical from online retailing has all but disappeared, so too has the barrier between indoor and outdoor environments. This week, we highlight one European property that has fully joined the movement that's taking consu[...] Tactics Subscribers Read More...

Art at the Forefront

Design Studio

Fox Valley Mall reveals which artist will create an installation live on its upper floor.

On the eve of its redevelopment, Fox Valley Mall is drawing community attention through public art. In early June, painter JB Snyder will produce a 1,200sq.ft. mural that will span the full height and width of the former Sears storefront. It wil[...] Tactics Subscribers Read More...

Okay. Enough Said

Design Studio

Aritzia makes a bold statement with its line of minimalist totes.

There's no detaining a worker on a Friday evening when she walks out the door with a large tote bag that literally says, "Out of Office." Aritzia calls it the South Beach Carryall, part of the Canadian retailer's in-house Auxiliary brand of hand[...] Tactics Subscribers Read More...

One of These Mall Models Is an Ex Soccer Pro

Advertising Creative Design, Design Studio

The mega-mall proudly flaunts its local roots in its ad campaign.

If you lived in Edmonton, Canada, you'd know right away which one—that would be Lance Parker. It's an insider's thing that plays right into West Edmonton Mall's marketing plans. WEM, as it is known, celebrates its local Prairie roots with the [...] Tactics Subscribers Read More...

Moreno Valley Mall Declares Its Community Love

Advertising Creative Design, Design Studio

After a year of conducting consumer research, the mall has relaunched its brand.

Moreno Valley Mall and its owner, the IGP Business Group, have a new modus operandi for the California property: Love. The word encapsulates the insights that the organizations have gained over the past year spent observing the habits of their l[...] Tactics Subscribers Read More...