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Community Room

This VM Play Is All About Upcycling

Community Room, Design Studio, Sustainability, Visual Merchandising

Nespresso’s sustainability message to consumers: Doing (not just talking) is everything.

The contents of your mall's recycling bins could serve as raw materials for your next public art installation. What better way to communicate a commitment to sustainability while supporting local creatives? Both aspects are present in Nespresso[...] Tactics Subscribers Read More...

QuadReal Malls in Fall Bloom

Décor Themes, Design Studio

With its fall pop-up installation, QuadReal sends the message that memorable retail experiences still occur IRL.

Multi-sensory and tactile installations aren't the sole domain of brick-and-mortar spaces. However, once you add an organic element, on-site trumps online, just as QuadReal demonstrated this past weekend with immersive floral experiences at sev[...] Tactics Subscribers Read More...

TikTok Gets Its Own Mall Set

Décor Themes, Design Studio

After Insta walls and mirror rooms, it’s time for the next social craze to invade brick-and-mortar space.

You have to give it to retail marketers. Each time that a new social media trend threatens to keep consumers glued to their digital screens, they manage to give that new "it" thing a real-life dimension. Like Instagram, TikTok is the platform g[...] Tactics Subscribers Read More...

Okay, Enough with the Sweats and Slippers

Advertising Creative Design, Design Studio, Social Media Campaigns, Technology Lab

Westfield Australia steps outside the mall box with its new spring campaign.

Now that COVID is looking like the precursor to cyclical disruptions, consumers are running out of excuses for their lingering frumpy-mess look. Westfield (Australia and New Zealand) has taken it upon itself to address the matter and move its s[...] Tactics Subscribers Read More...

Finally, Father’s Day Ads Without Power Tools

Advertising Creative Design, Design Studio

Stockland and its ad agency decoded “dad speech” to create a compelling online gift guide.

It's seems like we're stating the obvious, but a Father's Day campaign should first and foremost celebrate the parenting experience in all its form instead of being a mere collection of men-with-tools imagery. Stockland, thankfully, is putting [...] Tactics Subscribers Read More...

Who Doesn’t Love a Fashion Retrospective?

Advertising Creative Design, Design Studio

Communicating about shared past experiences is a good way to focus shoppers’ attention on your center’s enduring brand.

If you aren't sure what to do to mark your retail center's big anniversary, a good retrospective is a nearly foolproof marketing tactic. Going down memory lane, be it a culinary, fashion, or musical one, is always entertaining and rather effect[...] Tactics Subscribers Read More...

Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

“Style in a Box” Event a Mall Showstopper

Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Tactics Subscribers Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

Back to School: The Big Retail Test Is Set

Advertising Creative Design, Design Studio, Sales Promotions

Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.

The wait-and-see game is over for American retailers and the shopping centers that house them. According to the National Retail Federation (NRF) and its research partner, Prosper Insights & Analytics, the back-to-school (BTS) shopping season ha[...] Tactics Subscribers Read More...

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