Advertising Creative Design
The over-the-top fashion label puts nerds in the spotlight and offers a temporary escape from more earnest, pandemic-focused campaigns.
The common experience of altered lifestyles during COVID-19 isn’t eclipsing individual stories in this retail campaign.
Consumers’ good life habits might not last too long, but the retailer seems to think that their shopping patterns will.
2020 is just around the corner and it’s time to embrace the idea that pure consumption taking a back seat to multi-faceted lifestyle experiences in malls is no passing fad.