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Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

This RL Campaign Idea Is Worth Copying

Advertising Creative Design, Design Studio

Howie Guja is a pro photographer and his wife Jana an equestrian—not your average mom and dad duo but still a real-life couple raising daughters, Lilly and Nora, in the well-off community of Bellport, Long Island (USA). They're the subjects o[...] Tactics Subscribers Read More...

The North Face Hits the Reset Button

Advertising Creative Design, Design Studio

Alex Honnold is best known for his prowess as a professional climber. With feats for the history books, including free soloing the imposing El Capitan in California's Yosemite National Park, the American isn't one that you'd expect to be psyche[...] Tactics Subscribers Read More...

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