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Social Media Campaigns

Gap Uses Social Posts as Shoppable Ads

Social Media Campaigns, Technology Lab

Have you heard of Olapic? If not, then Gap's marketers are one step ahead of you. The online platform turns what it calls earned content, the comments and images that your customers and brand advocates share on social media, into sales drivers. [...] Tactics Subscribers Read More...

Social Media Outlook 2017

Social Media Campaigns, Technology Lab

2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We've[...] Tactics Subscribers Read More...

Marketgate Sees Return on Social Investment

Facebook, Social Media Campaigns

Last month, we told you that the redeveloped Marketgate shopping center was getting ready to unveil its new anchor tenant, a 31,000 sq.ft. Primark fashion concept store. It burst onto the Lancaster, UK, scene on August 24 following a social medi[...] Tactics Subscribers Read More...
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