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Follow the Rainbow Brick Road

Instagram, Technology Lab

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...

Trending Now: Shopper Bloggers

Mall Websites, Social Media Campaigns

Shoppers at Manchester Arndale are voluntarily turning themselves into brand ambassadors, just for a chance to do more of the same. The UK center is running a social media contest that promises to make one winner a guest columnist on its website[...] Tactics Subscribers Read More...

The Happy Shopper Hunt

Social Media Campaigns, Technology Lab

Would-be models won't have to worry about their age, size, or look when Kildonan Place (KP) hosts its open casting call this Saturday. The Canadian center's marketing team is welcoming anyone to participate and be among the many faces of its upc[...] Tactics Subscribers Read More...
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