Sales Promotions & More

Best Buy Gets Out of Waiting Mode

Sales Promotions & More, Viral Advertising

It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...] Tactics Subscribers Read More...

VANS: There for Shoppers (Bouncing) Off the Wall(s)

Technology Lab, Viral Advertising

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...] Tactics Subscribers Read More...

Need a Style Break? Make a Fashion GIF

Technology Lab, Viral Advertising

Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a ch[...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...
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