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Technology Lab

Need a Style Break? Make a Fashion GIF

Technology Lab, Viral Advertising

Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a ch[...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...
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