Technology Lab

New Digital Era at Pyramid Centers

Technology Lab, Technology News

Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there t[...] Tactics Subscribers Read More...

Share a Vend with Coca-Cola

Mobile Commerce, Technology Lab

Coca-Cola is attempting to swallow up more of the beverage market with its "Share a Vend" campaign. It's inviting consumers to hop online, purchase a vending pass loaded with whatever amount they want, and then send it to a loved one's mobile ph[...] Tactics Subscribers Read More...

Postcard from Miami

Mall Websites, Technology Lab

Bayview Village, QuadReal's upscale Toronto property, is pushing the boundaries of aspirational marketing. Known for its "haute lifestyle" promotional pitch, the center uses the Web regularly to highlight what its fashion retailers have in store[...] Tactics Subscribers Read More...
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