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Technology Lab

Playing for Retail Keeps at DFO

Apps, Technology Lab

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...
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