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Playing for Retail Keeps at DFO

Apps, Technology Lab

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

K11 Mall Gives Shoppers a Reason to Smile

Technology Lab

K11 Mall in Hong Kong is celebrating its 10th anniversary this year with a series of feel-good events and activities that are meant to bring the community together. Known to mix art and technology, the center set up a digital Smiling Wall game o[...] Tactics Subscribers Read More...

Shopping to the Beat of Their Own Playlist

Services, Technology Lab

Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko music management platform, it is inviting customers to play DJ and contribute to its playlist by adding the music t[...] Tactics Subscribers Read More...

Follow the Rainbow Brick Road

Instagram, Technology Lab

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...
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