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5 Steps to Marketing Success Post COVID-19

Technology Lab

A February Market Trends 2020 survey of chief marketing officers (CMOs) with experience across both Fortune 500 and emerging brands shows the strong continuing trend toward digital advertising, with 80% of CMOs expecting to increase digital spe[...] Read More...

VANS: There for Shoppers (Bouncing) Off the Wall(s)

Technology Lab, Viral Advertising

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...] Read More...

FrontRunner Presses the Digital Ad Reset Button

Community Room, Technology Lab

It took FrontRunner Technologies just 24 hours to turn its WindowFront tool from idea to reality and it's now ready to help educate and inform Toronto residents on COVID-19. The Canadian company's messaging platform, whose digital displays are [...] Read More...

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