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Beyond Creativity: Innovation as the Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

Primaris Turns the Tables on Retail Pure Players

Mall Websites, Technology Lab, Technology News

Five Canadian properties within the Primaris Management Inc. (Primaris) portfolio have just extended their market reach and service capabilities without altering their operating model. The REIT propelled them further forward into omnichannel re[...] Tactics Subscribers Read More...

Santa Squad Seeking New Members

Apps, Mall Websites, Technology Lab

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Tactics Subscribers Read More...

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

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