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This Playground Illuminates Young Minds

Technology Lab

The traditional sand box has taken on a high-tech form at Top Ryde City (Australia). In the pop-up CuriosityWorks Light Playground, sand is just one of the materials that children are using to experiment with color. There are also translucent bu[...] Tactics Subscribers Read More...

Gap Uses Social Posts as Shoppable Ads

Social Media Campaigns, Technology Lab

Have you heard of Olapic? If not, then Gap's marketers are one step ahead of you. The online platform turns what it calls earned content, the comments and images that your customers and brand advocates share on social media, into sales drivers. [...] Tactics Subscribers Read More...
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