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Mobile Commerce

Social Media Outlook 2017

Social Media Campaigns, Technology Lab

2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We've[...] Tactics Subscribers Read More...

Ivanhoé Cambridge Signs Digital Network Deal

Technology Lab, Technology News

A group of Ivanhoé Cambridge centers are about to get a major technology upgrade. The developer has called on Cineplex Digital Media (CDM) to install, maintain and operate  a network of digital displays in 21 of its properties across Canada. [...] Tactics Subscribers Read More...

Need a Style Break? Make a Fashion GIF

Technology Lab, Viral Advertising

Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a ch[...] Tactics Subscribers Read More...
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