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VANS: There for Shoppers (Bouncing) Off the Wall(s)

Technology Lab, Viral Advertising

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...] Tactics Subscribers Read More...

FrontRunner Presses the Digital Ad Reset Button

Community Room, Technology Lab

It took FrontRunner Technologies just 24 hours to turn its WindowFront tool from idea to reality and it's now ready to help educate and inform Toronto residents on COVID-19. The Canadian company's messaging platform, whose digital displays are [...] Read More...

The Square Camberley Looks to 5G Future

Technology Lab, Technology News

The Surrey Heath Borough Council (SHBC – Surrey, England) made a bold move when it shelled out £110 million (US$143m) to buy The Square in Camberley back in 2016—part of that investment covered a complete refurbishment of the center. The S[...] Tactics Subscribers Read More...

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