Community Room

Willowbrook Enters the Omnichannel Realm

Mall Websites, Technology Lab, Technology News

Canada's Willowbrook shopping center has just taken retail browsing to a new level, at least online. The Langley mall unveiled Storeyline, an omnichannel shopping platform that gives customers access to real-time inventory from more than 40 ten[...] Tactics Subscribers Read More...

Calling All Word Geek Mall Rats

Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab

Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.

Capit[...] Tactics Subscribers

Innovation: The True Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

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