Operation Yo-yo: Is Your Team Ready?

Entertainment, Food & Beverage, Sales Promotions & More, Special Events

Placemaking is back on the marketing agenda at Cockburn Gateway Shopping City.

Open. closed, off again, on again. Sound familiar? For shopping center operators, the COVID-19 pandemic and its series of variant-generated waves have turned their marketing playbooks into idea troves rather than hard-fast activation calendars.[...] Tactics Subscribers Read More...

Pets: Your Mall’s Next Club Focus?

Loyalty Programs, Sales Promotions, Sales Promotions & More

As the wellness category grows in the mall retail mix, marketing plans should include pets.

It's a dog's life in retail these days and that's no reason to whimper. Consumers are more mindful of their pets' wellbeing than ever and specialist vendors cater to their needs. That trend was on full display earlier this month at a mall-based[...] Tactics Subscribers Read More...

This Is How to Spin Off a Mall Brand

Loyalty Programs, Sales Promotions, Sales Promotions & More

Chances are your marketing team hasn’t taken your mall’s brand far enough.

Marketers like to refer to stores' well-curated visual merchandising displays and uniquely designed shopping centers as theaters of retail. If the latter are indeed shoppertainment destinations then they should really take a page from entertain[...] Tactics Subscribers Read More...

Belmont Forum Cooking Showdown Is On

Celebrity Chefs, Charity Partnerships, Community Room, Food & Beverage, Fundraisers, Sales Promotions & More

Thanks to this community-driven initiative, more food will be rescued and donated to Perth residents.

Expert hands are helping to make lighter work for SecondBite in its mission to rescue edible food from growers, manufacturers, and retailers, and redistribute it to a network of more than 1,400 charities and non-profits supporting Aussies in ne[...] Tactics Subscribers Read More...

At Vicinity, Porters Are on the Gift List

Customer Service, Gift Cards, Services

The year-round premium service can be booked online.

What to give someone who has everything? How about the services of a personal porter? That's what Vicinity Centres is suggesting for the holidays or any other time of year, really. The Australian property owner and manager promotes the premium [...] Tactics Subscribers Read More...

At Ikea, Green Remains the New Black

Community Room, Sales Promotions, Sales Promotions & More, Sustainability

Holiday shoppers’ pledge to the planet comes with a show of loyalty to the Ikea brand, too.

If consumers are as concerned with retailers' ethical governance as they are said to be then Ikea might win its holiday marketing bid. With a twist on an always anticipated promotional classic, the Swedish retailer is running a dual-pronged Gre[...] Tactics Subscribers Read More...

From Need to Want: Retail Pods Get Festive

Décor Themes, Design Studio, Food & Beverage, Sales Promotions & More

The Winter Chalets at Westfield London are open for bookings and customizable via Bluetooth tech.

The infatuation with styling up PPE might be waning, but retail pods continue to strike pleasant chords. The cozy installations that enabled foodies to enjoy dining out at the height of the COVID pandemic and sheltered patrons from the elements[...] Tactics Subscribers Read More...

Kids to Co-star in Mall’s Christmas Window

Décor Themes, Design Studio, Entertainment, Sales Promotions & More, Visual Merchandising

Personalization will be a key element of Rundle Mall’s digital holiday programming.

Rundle Mall's marketing team is changing things up this year to break the monotony of holiday set line-ups. For one, Santa won't be glued to a center court chair but will meet with families inside two tenant stores: in the Myer Santaland and th[...] Tactics Subscribers Read More...

Galeries Lafayette Goes for Good—Again

Design Studio, Sales Promotions & More, Visual Merchandising

Known for lux, the department store is giving pre-loved apparel an aura of glamor.

Shoppers who like to stay on top of fashion trends are probably bored by what's inside their own closets after so many months of retail disruptions. What others are eager to discard, however, might turn out to be their new favorite outfit. Gale[...] Tactics Subscribers Read More...

Canadian Shoppers in U.S. Malls’ Mire

Gifts with Purchase, Loyalty Programs, Sales Promotions, Sales Promotions & More

With consumers acting on warnings of possible supply-chain issues, the timing is ideal to court those cross-border guests.

The reopening of the Canada/U.S. land border means flocks of snowbirds are heading south and retail marketers are paying attention. With COVID protocols that are, for the most part, aligned, malls can resume offering deals and services that wil[...] Tactics Subscribers Read More...