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Sales Promotions

Santa Has Moles? Blame Myer

Sales Promotions, Sales Promotions & More

A custom app powers the Aussie department store’s Naughty or Nice baubles.
Aussie children will likely be particularly good this month and make up for any prior bad behavior because the Myer department store is turning parents into Santa's moles.  The Clemenger BBDO Melbourne agency created custom baubles that turn r[...] Read More...

Home for the Holidays

Sales Promotions & More, Seasonal Giveaways

Metropolis at Metrotown and Global BC to offer shoppers the ultimate Christmas gift.
Talk about the ultimate gift: A chance to go home for the holidays. One family will get its prize reunion when Metropolis at Metrotown (Burnaby, Canada) wraps up its seasonal contest. The shopping center partnered with Global BC for this one, as[...] Tactics Subscribers Read More...

Here’s a Low-Cost Holiday Refresh

Sales Promotions & More, Seasonal Giveaways

When you’ve got a tight mall marketing budget, every little program change counts.
We know, not every shopping center's marketing department has access to a sizable budget. Unfortunately, that won't matter to the consumers debating whether or not they should walk through your doors to look for gifts. Your best way out of this [...] Tactics Subscribers Read More...

Brands: What’s Behind Those Logos?

Sales Promotions & More

The MediaShop’s Jedd Cokayne shares the 7 elements of brand equity.
As consumers start to think about their Christmas purchases and where they’re going to find additional money to buy those presents the kids wrote to Santa about, retailers are hyperaware that this is the last-ditch effort to make their sales t[...] Tactics Subscribers Read More...

3 Reasons Why Car Giveaways Still Work

Sales Promotions & More

If done right, vehicle displays and contests can generate repeat shopper visits.
It's been a while since any mall marketer has thought of center-court car displays and contests as being innovative. That's maybe because they've been done the same way too many times. The team at Circus Strategic Communications (Circus), howeve[...] Tactics Subscribers Read More...

Vogue Festival: Beyond the Catwalk

Sales Promotions & More, Style Lounge

The upcoming event will deliver some surprises for shoppers.
Appear, strut, pose, strut, exit—does that sound familiar? It's the formula for the lion's share of catwalk shows everywhere on the planet, and it's likely no longer enough to get fashionistas off their mobile phones and into a brick-and-morta[...] Tactics Subscribers Read More...

The Three-Minute Challenge

Food & Beverage, Sales Promotions & More

Pizza Forno is trying to raise the old vending machine’s status.
If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom a[...] Tactics Subscribers Read More...

What’s Your Food Festival Hook?

Food & Beverage, Live Demonstrations

Going hyper-local is valued, but not necessarily original.
No one will ever argue with your shopping center event team's decision to host a food festival that celebrates fresh ingredients and highlights local producers. We hate to tell you, but it won't guarantee stellar traffic or a significant sales b[...] Tactics Subscribers Read More...

Retail Truly Is About Them

Sales Promotions & More

Being consumer-focused goes beyond personalized newsletters and membership cards.
It's great to base a store or shopping center's retail mix on consumer research findings. An even better strategy is to let those same consumers make the merchandising decisions directly. Amazon is on every retail professional's mind twenty-f[...] Tactics Subscribers Read More...

Setting the Table for All

Celebrity Chefs, Food & Beverage

A make-shoppers-drool event is about to hit Toronto’s foodie scene.
Once happy to fill up on pizza by the slice or burgers and fries, mall shoppers are developing a taste for more exciting fare. As one center is about to attempt to demonstrate, you're never too young to become a foodie. This coming weekend, C[...] Tactics Subscribers Read More...
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