This Mall Pop-up Is for the Record Books

Sales Promotions & More, Seasonal Giveaways

Roaming giveaway van touted as the world’s smallest.

Summer goes with cold treats; everybody knows that. At a few malls spread across the UK, shoppers will get to indulge in tasty scoops without running after any ice cream truck this season. Instead, the service will literally come to them, thanks[...] Tactics Subscribers Read More...

Food Testers Wanted

Celebrity Chefs, Food & Beverage

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

A Patriotic Runway

Sales Promotions & More, Style Lounge

Center plays favorites with a campaign that features local talents.

It isn’t too often that Canadians are shown to wear their national pride on their sleeves. However, one shopping center is encouraging its customers to buck that trend through a dedicated campaign that highlights new store openings. Londond[...] Tactics Subscribers Read More...

The Big and Fun Mall Con

Gifts with Purchase, Special Events

Aberdeen Centre has a few visual tricks to keep its shoppers entertained.

Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mal[...] Tactics Subscribers Read More...

Doughnuts Anyone?

Food & Beverage, Live Demonstrations

Dufferin Mall hosted a festival dedicated to the new hip treat.

It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the finest bakeries in [...] Tactics Subscribers Read More...

The GWP That Keeps on Giving

Food & Beverage, Sales Promotions & More

Melbourne’s GPO has found the perfect on-site/off-site sales incentive.

Everyone's got to eat. It's the simple truth behind the latest GWP that Melbourne's GPO in Australia is using to encourage shoppers to wine and dine at one of the Postal Lane restaurants. When they do, the center will reward them with the promis[...] Tactics Subscribers Read More...

Need Mall Traffic? Create a Season

Sales Promotions, Sales Promotions & More

Upscale Florida center has mastered the art of online content management.

If you've ever wondered how lifestyle magazines managed to produce annual theme reviews that could fly off the shelves, here's the secret: It's all in the presentation. How many ways can you highlight slimming workout clothes or heels that take [...] Tactics Subscribers Read More...

The Money Birds Are Flying

Sales Promotions & More, Seasonal Giveaways

intu surprises its shoppers with a weekend giveaway of cool cash.

What kind of surprise can turn your day into an ever better one? For the majority of people in the UK, the answer is finding money they didn’t know they had. So the entire weekend must have been great on May 12-14, when mall developer intu had[...] Tactics Subscribers Read More...

Could You Guess What this Loot Is Worth?

Sales Promotions & More, Seasonal Giveaways

Shopping center and partner retailers are giving customers a chance to win big this month.

What's it worth? That question has been posed to consumers more times than we can count and in a variety of settings as the core concept for seasonal campaigns and giveaways. There's a reason for that: People just can't help but try to come up w[...] Tactics Subscribers Read More...

Plate Expectations Draw Shoppers In

Food & Beverage, Special Events

Aussie mall sends its patrons on a path of discovery with a pop-up F&B program.

Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-[...] Tactics Subscribers Read More...