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Loyalty Programs

Mall Rats Get Posh Treatment at Chadstone

Loyalty Programs, Seasonal Giveaways

As the self-proclaimed Fashion Capital, Chadstone aims to deliver premium experiences and that includes its seasonal contests and giveaways. To mark the Lunar New Year (the Year of the Rat, January 18-25), the Australian center has turned its L[...] Tactics Subscribers Read More...

Melbourne Central Hopes for a Hit with The Returning

Customer Service, Gift Cards, Services

There's no trailer for The Returning, but Melbourne Central's newest customer service offer sure sounds like a hair-raising blockbuster. The Australian center will launch it tomorrow, giving shoppers the option to return their new and unwanted [...] Tactics Subscribers Read More...

Trinity Leeds Makes New Retail Plays

Entertainment, Food & Beverage

From the time that Trinity Kitchen opened at Trinity Leeds (UK), perpetual revival has always been essential to its business strategy. Most notably, the center keeps patrons guessing which six new street food vans will pop up in its hub every e[...] Tactics Subscribers Read More...

Ready to Serve a New Brand

Food & Beverage, Shopping Center Business

Galeries de la Capitale (Québec, Canada) calls itself a "Fashion Machine" but F&B is the retail category that is generating the most buzz these days. It might have something to do with a marketing strategy that presents the center's gourmet ga[...] Tactics Subscribers Read More...

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