Author Headlines Hillcrest’s CNY Celebrations

The Canadian mall’s team sees beyond folklore this Year of the Pig.

Ringing in the Year of the Pig, Hillcrest (Richmond Hill, Canada) is giving its shoppers an opportunity to discover the works of Chinese-Canadian author, Echo Liu of Skyky Cultural Publishers. On February 9th and 10th (between 2 pm and 4 pm), th[...] Tactics Subscribers Read More...

URBANescape Hosts Mall’s Food Missions

Food & Beverage, Sales Promotions & More

Shoppi Tivoli puts a gaming twist on customers’ culinary outings.

Shoppi Tivoli (Spreitenbach, Switzerland) wants to get customers fired up about its culinary options, so it's turning ordinary meals out into high-stakes missions. Together with URBANescape (Zurich), the center is putting them on the trail of a [...] Tactics Subscribers Read More...

Wooing Shoppers at the Pump

Sales Promotions & More, Seasonal Giveaways

This center’s appeal to out-of-catchment shoppers is through their wallets.

With countless retail offers just a click away, it isn't that easy to convince consumers that visiting a mall that's across town is worth the drive. One Aussie center is giving it a whirl nonetheless. Its promotion is as plain as it gets, and th[...] Tactics Subscribers Read More...

Brookfield Plays its Convenience Card

Dining Guides, Food & Beverage

For the Toronto center’s office tenants, feeding staff and clients is a cinch.

Whether trying to seal a lucrative deal or just lifting midweek office morale, tasty food goes a long way in creating the right environment to foster good interpersonal relations. If enticing options are just an elevator flight away from the mee[...] Tactics Subscribers Read More...

K11 Mall Taps into Wellness Trend

Food & Beverage, Sales Promotions & More

Shoppers’ desire for clean living has led the center’s marketers to an incremental income source.

Mindfulness has to be one of the top retail marketing buzzwords of the past couple of years. Hong Kong's K11 Mall (K11) team first used it as a base to create a nature and craft concept zone. Now it's turning its K11 Natural communal area into a[...] Tactics Subscribers Read More...

This Is How You Keep It Real at Christmastime

Sales Promotions & More, Seasonal Giveaways

Naughty or nice? Shoppers are given incentives to answer candidly.

Superdry has no intentions of judging consumers, whether they've been good all year or not. However, the retailer is giving some Australian shoppers instant feedback on their behavior in the form of retail perks and benevolence. The crew at t[...] Tactics Subscribers Read More...

Santa Has Moles? Blame Myer

Sales Promotions, Sales Promotions & More

A custom app powers the Aussie department store’s Naughty or Nice baubles.

Aussie children will likely be particularly good this month and make up for any prior bad behavior because the Myer department store is turning parents into Santa's moles. The Clemenger BBDO Melbourne agency created custom baubles that turn r[...] Tactics Subscribers Read More...

Home for the Holidays

Sales Promotions & More, Seasonal Giveaways

Metropolis at Metrotown and Global BC to offer shoppers the ultimate Christmas gift.

Talk about the ultimate gift: A chance to go home for the holidays. One family will get its prize reunion when Metropolis at Metrotown (Burnaby, Canada) wraps up its seasonal contest. The shopping center partnered with Global BC for this one, as[...] Tactics Subscribers Read More...

Here’s a Low-Cost Holiday Refresh

Sales Promotions & More, Seasonal Giveaways

When you’ve got a tight mall marketing budget, every little program change counts.

We know, not every shopping center's marketing department has access to a sizable budget. Unfortunately, that won't matter to the consumers debating whether or not they should walk through your doors to look for gifts. Your best way out of this [...] Tactics Subscribers Read More...

Brands: What’s Behind Those Logos?

Sales Promotions & More

The MediaShop’s Jedd Cokayne shares the 7 elements of brand equity.

As consumers start to think about their Christmas purchases and where they’re going to find additional money to buy those presents the kids wrote to Santa about, retailers are hyperaware that this is the last-ditch effort to make their sales t[...] Tactics Subscribers Read More...

Gifts with Purchase