Loyal to the Deals

Loyalty Programs, Sales Promotions & More

Outlet developer applies its winning formula to yet another property.

VIA Outlets can now count its Fashion Arena Prague Outlets among its centers that formally bring the style-obsessed together in search of the best deals on the latest looks. Technology, along with discounts, has a part to play in this scheme. [...] Tactics Subscribers Read More...

Who Can Resist Freshly Baked Bread?

Food & Beverage, Sales Promotions & More

An organic bakery creates a new routine at The Shops at Wailea.

F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Blue [...] Tactics Subscribers Read More...

Debenhams Shares Its Beauty Secrets

Sales Promotions, Sales Promotions & More

The retailer has just boosted The Mall Luton’s shoppertainment roster.

Today is the day for The Mall Luton and tenant Debenhams to treat their beauty-conscious shoppers to their very own event. The "Let's Talk Beauty" gathering is happening in store between 4 pm and 7 pm, with on-the-spot spa treatments, discounts,[...] Tactics Subscribers Read More...

Bullring Looks to Score World Cup Sales

Dining Guides, Food & Beverage

Football event has retail marketers working the angles.

The FIFA World Cup 2018 kicks off in Russia in exactly two weeks and that has shopping center promotional teams wondering how to capitalize on one of the biggest sporting events around. Football skill workshops, friendly tournaments, and match v[...] Tactics Subscribers Read More...

This Is One Clean Sales Promotion

Sales Promotions, Sales Promotions & More

The Broadwalk promotes cycling as one solution to London Barnet borough’s air pollution problem.

There are new bikes on the line for Edgeware (UK) residents willing to kick their children out of the car so they can cycle to school. The Broadwalk Centre launched a competition earlier this month to encourage visiting families to make the swit[...] Tactics Subscribers Read More...

Mall Turns Shoppers’ Steps into Rewards

Loyalty Programs, Sales Promotions & More

This loyalty program moves consumers along the retail journey.

You can forget about pedometers and branded gym towels; this program has nothing to do with fitness. What the marketing team at Val d'Europe (Marne-la-Vallée, France) is after is a healthy return on promotional investment and it is rewarding th[...] Tactics Subscribers Read More...

Lycra Alert: It’s Cycling Season

Sales Promotions & More, Seasonal Giveaways

A local cycling tour has inspired this mall’s indoor special event.

It's that time of year again when cyclists around the world pump up their tires, oil their chains, and hit the road to push their aerobic and strength limits. For those who prefer to watch from the couch, there are plenty of tour event broadcast[...] Tactics Subscribers Read More...

Men Get Their Own Mall Play Areas

Sales Promotions, Sales Promotions & More

This Swiss center will pull out all the stops for its upcoming Man’s Day.

Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of re[...] Tactics Subscribers Read More...

This Was One Big Bash

Sales Promotions, Sales Promotions & More

An upscale mall needs a re-launch to match.

There's a difference between filling mall space and optimizing it. At near full occupancy, one American shopping center recently gave its retailers and customers something to celebrate with an inaugural Fashion Bash. Scottsdale Fashion Square[...] Tactics Subscribers Read More...

This Gift Card Program Has a CSR Angle

Gift Cards, Sales Promotions & More

Community support is the value-added proposition that comes with the program.

There are a few ways to foster benevolence among a shopping center clientele. You can plan charity events to raise money or organize drives to collect much-needed items on behalf of others in your community. One developer has yet another angle: [...] Tactics Subscribers Read More...