CCD Flips the Switch on Seasonal Fashion

An experience-with-purchase offer tapped into shoppers’ fashion and beauty obsession.

Franka Lange is the first one to admit it—placemaking has become a bit of a go-to buzzword in retailing. She tackled it during her workshop on Day 1 of the ICSC European Conference, exploring how the marketing concept could give shopping cente[...] Tactics Subscribers Read More...

This Texas Mall is Playing with Shoppers

Food & Beverage, Sales Promotions & More

North Star’s little online game raises the center’s profile online and boosts traffic on-site.

North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who lik[...] Tactics Subscribers Read More...

Trinity Leeds Says It’s Time to Go

Sales Promotions, Sales Promotions & More

The UK center taps into a natural niche: local workers.

Getting through "hump Wednesday" sometimes takes extra motivation and Trinity Leeds (UK) is stepping in with a proposition for local workers: Reward yourself with a little shopping outing. Yesterday, the center launched its first "Work Perk Wedn[...] Tactics Subscribers Read More...

Things Are Heating Up at Square One

Food & Beverage, Sales Promotions & More

After much anticipation, the upscale Canadian center is ready for The Food District’s big reveal.

The formula looks familiar: An artisan marketplace, a test kitchen, celebrity chefs, event space, and a closely curated roster of vendors add up to something more than a run-of-the-mill food court. With that, you're reaching a concept in the ord[...] Tactics Subscribers Read More...

This Is Not Your Average Buffet

Food & Beverage, Leasing

A popular Taiwanese eatery has just made its first foray into the Thai market.

You've got food emporiums on one end of the trendy culinary spectrum and small-footprint boutique eateries on the other, and smack in the middle is a Taiwanese market leader that hopes its concept is exportable. Charoen Pokphand Foods PLC (CP[...] Tactics Subscribers Read More...

Getting the Festival Look Right

Sales Promotions & More, Seasonal Giveaways

Chadstone positions itself as the fashion destination for festival goers.

Festivals, like any other gatherings, seem to inspire life stagers. You know, the type of people who like to make sure they are selfie and social post ready at all times. Chadstone - The Fashion Capital (Australia) has a proposition for them: Ch[...] Tactics Subscribers Read More...

Author Headlines Hillcrest’s CNY Celebrations

Gifts with Purchase, Special Events

The Canadian mall’s team sees beyond folklore this Year of the Pig.

Ringing in the Year of the Pig, Hillcrest (Richmond Hill, Canada) is giving its shoppers an opportunity to discover the works of Chinese-Canadian author, Echo Liu of Skyky Cultural Publishers. On February 9th and 10th (between 2 pm and 4 pm), th[...] Tactics Subscribers Read More...

URBANescape Hosts Mall’s Food Missions

Food & Beverage, Sales Promotions & More

Shoppi Tivoli puts a gaming twist on customers’ culinary outings.

Shoppi Tivoli (Spreitenbach, Switzerland) wants to get customers fired up about its culinary options, so it's turning ordinary meals out into high-stakes missions. Together with URBANescape (Zurich), the center is putting them on the trail of a [...] Tactics Subscribers Read More...

Wooing Shoppers at the Pump

Sales Promotions & More, Seasonal Giveaways

This center’s appeal to out-of-catchment shoppers is through their wallets.

With countless retail offers just a click away, it isn't that easy to convince consumers that visiting a mall that's across town is worth the drive. One Aussie center is giving it a whirl nonetheless. Its promotion is as plain as it gets, and th[...] Tactics Subscribers Read More...

Brookfield Plays its Convenience Card

Dining Guides, Food & Beverage

For the Toronto center’s office tenants, feeding staff and clients is a cinch.

Whether trying to seal a lucrative deal or just lifting midweek office morale, tasty food goes a long way in creating the right environment to foster good interpersonal relations. If enticing options are just an elevator flight away from the mee[...] Tactics Subscribers Read More...