Men Get Their Own Mall Play Areas

Sales Promotions, Sales Promotions & More

This Swiss center will pull out all the stops for its upcoming Man’s Day.

Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of re[...] Read More...

This Was One Big Bash

Sales Promotions, Sales Promotions & More

An upscale mall needs a re-launch to match.

There's a difference between filling mall space and optimizing it. At near full occupancy, one American shopping center recently gave its retailers and customers something to celebrate with an inaugural Fashion Bash. Scottsdale Fashion Square[...] Tactics Subscribers Read More...

This Gift Card Program Has a CSR Angle

Gift Cards, Sales Promotions & More

Community support is the value-added proposition that comes with the program.

There are a few ways to foster benevolence among a shopping center clientele. You can plan charity events to raise money or organize drives to collect much-needed items on behalf of others in your community. One developer has yet another angle: [...] Tactics Subscribers Read More...

Reserved Parking: Trucks and Foodies

Food & Beverage, Shopping Center Business

Rockland center sets the stage for its new food court unveiling.

Rockland center (Montreal, Canada) is playing the indoor/outdoor marketing game these days. It's a strategy that's meant to drive destination shoppers and passers-by to its property and then move them inside. The lure: fresh food. Rockland is[...] Tactics Subscribers Read More...

Just for Me and My Gal Pals

Sales Promotions & More, Seasonal Giveaways

Valentine’s Day isn’t just for couples and retail marketing twists abound.

Ever heard of Galentine or Palentine? If you haven't yet, you will soon because retailers and shopping malls are now realizing the true value of broadening their focus on Cupid's big day. As one UK center team has found, it's also a good opportu[...] Tactics Subscribers Read More...

Broken New Year’s Resolutions? No problem

Sales Promotions & More, Seasonal Giveaways

Wahaca has a sweet reward for those who’ve been bad.

Here's some consumer psychology for you: Wahaca eateries across the UK are rewarding customers—or anyone, really—for not sticking to their self-imposed rules. The Mexican restaurant chain has launched a Broken New Year's Resolution Reward Ca[...] Tactics Subscribers Read More...

Container Mall Gets Its Own Bar

Food & Beverage

Boxpark Croydon partners with Coors Light to run the Boxbar.

Fashion centers have their style lounges and Boxpark Croydon has a branded watering hole; to each their own. For the UK destination that specializes in food, beverages, and entertainment, it was bound to happen. But since shopping centers are no[...] Tactics Subscribers Read More...

Excuse Me! Child Service, Please

Food & Beverage, Sales Promotions & More

Little shoppers test the child-friendliness of a UK mall’s restaurants.

We all know that children do have some influence on where their parents might end up for a family meal out, but to have this kind of pull? Wanting to ensure that it could deliver a culinary experience that would meet or exceed its youngest visit[...] Tactics Subscribers Read More...

What’s Next: Pop-up Trucks in the Mall

Sales Promotions & More

Footwear design label drove its latest collection into a Boston-area shopping center.

Culinary entrepreneurs have figured out by now that it can be more prudent to test a new retail concept out of a truck than to sign a food court lease at the local mall, even if the latter is where they'd ultimately want to land. The same trend [...] Tactics Subscribers Read More...

The Race for Holiday Shoppers Starts Now

Sales Promotions & More

The intu Lakeside Christmas 2018 countdown clock has already started ticking.

We know; you've barely had time to catch your breath after delivering your biggest marketing program of the year. That isn't stopping the team at intu Lakeside in Essex, UK. It is already thinking ahead to the next holiday season and planning to[...] Tactics Subscribers Read More...