No Student Night? The Deals Remain

Sales Promotions, Sales Promotions & More

Some malls are testing shoppers’ comfort levels, planning on-site events with strict safety protocols.

There won't be a flurry of Instagram posts showing off packs of students livening up Bluewater this year. Given COVID-19, the Kent (UK) center is exercising caution and hosting a Student Festival Fortnight instead of its signature shopping nigh[...] Read More...

This Staycation Planning Starts at the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Consumers are still seeking adventures, even if not as far afield as pre-COVID.

With shoppers staying close to home, there's value in helping them rediscover the joys of spending time in their own backyards—real or proverbial. When there's no need for flight bookings or accommodation reservations, envisioning retail cent[...] Tactics Subscribers Read More...

Do It for the Locals

Sales Promotions, Sales Promotions & More

Now isn’t the time to be wishy-washy about which target audience(s) your retail center values most.

If you love local shoppers so much, you should serve them like you mean it. These days, it isn't about garnering PR or CSR kudos but rather securing your retail base.

Until the end of the month, The Grove in Los Angeles is giving extra atten[...] Tactics Subscribers Read More...

Retail Events for a Cause Move Online

Celebrity Chefs, Food & Beverage, Live Demonstrations

Mall operators now need to focus more on adding community space virtually rather than on-site.

If patrons aren't ready yet to sit again at one of Fable Kitchen's dining tables, then the Vancouver (Canada) restaurant will gladly wait on them at home. Lately, the farm-to-table eatery has been promoting fixed-price virtual cooking experienc[...] Tactics Subscribers Read More...

At Riocan, It’s Back to School Basics

Community Relations, Community Room, Seasonal Giveaways

A trio of community-focused centers tries to balance meeting shoppers’ needs and those of tenants hoping for more on-site traffic to support sales.

RioCan is helping shopping parents and their class-bound children to remain on their A-game, pandemic or not. Last week, three of its Ontario, Canada, properties—Burlington Center, Georgian Mall, and Oakville Place—jointly launched their ba[...] Tactics Subscribers Read More...

This Fall iShopathon Is a Holiday Warm-up

Sales Promotions, Sales Promotions & More

Despite the pandemic-induced staycation trend, one airport operator is still counting on deal shoppers to show up online.

With more planes, trains, and automobiles confined at home since the start of the coronavirus pandemic, travel hub retailing has taken a beating. Showing its ability to respond quickly, one airport team has taken its convenience proposition onl[...] Tactics Subscribers Read More...

Beer Lovers Daydream with Stella Artois

Food & Beverage, Sales Promotions & More

This retail promotion begins online but ends right in consumers’ homes.

How would you like to have basketball pro, Blake Griffin check you in at your vacation hotel? Or perhaps, as a secret fan of TV's Desperate Housewives series, you're freaking out at the thought of star Eva Longoria being the chef that will shar[...] Tactics Subscribers Read More...

Tour Operator Launches Public Market Campaign

Food & Beverage, Sales Promotions & More

The award-winning Vancouver Foodie Tours pivoted quickly to try to support what was once one of its most popular stops.

Michelle Ng has seen first-hand how quickly COVID-19 brought retail trading to a halt. But it was during that imposed pause that the founder of Vancouver Foodie Tours found a new business model and mission.

Granville Island Delivery Co. is t[...] Tactics Subscribers Read More...

Need a Mall Table? Book Ahead

Apps, Food & Beverage

One German shopping and leisure destination is now serving diners like arena sports fans.

If you think that enjoying an evening meal at the mall doesn't count as dining, you're about to eat your words because the number of similarities with high-street restaurants is growing, starting with table bookings.

Despite COVID-19 seeming[...] Tactics Subscribers Read More...

This Is the Summer for Pedestrians

Amenities, Food & Beverage

Centropolis makes more room for shoppers who are ready to dine out again.

Weather isn't the only thing that threatens to put a damper on outdoor leisure this COVID-19 summer. Line-ups everywhere also have even the most resilient of consumers thinking twice about dining out, so Centropolis (Laval, Canada) has made a f[...] Tactics Subscribers Read More...