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High-tech Escape: IBM at Bikini Berlin

Live Demonstrations, Sales Promotions & More

When consumers think of IBM, they mostly envision PCs and enterprise information systems. The company recently brought its Pop-up Experience to Germany's Bikini Berlin, intent on widening that perspective. Until June 29, IBM will use one of the [...] Read More...

This Texas Mall is Playing with Shoppers

Food & Beverage, Sales Promotions & More

North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who lik[...] Tactics Subscribers Read More...

Trinity Leeds Says It’s Time to Go

Sales Promotions, Sales Promotions & More

Getting through "hump Wednesday" sometimes takes extra motivation and Trinity Leeds (UK) is stepping in with a proposition for local workers: Reward yourself with a little shopping outing. Yesterday, the center launched its first "Work Perk Wedn[...] Tactics Subscribers Read More...
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