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Food & Beverage

The GWP That Keeps on Giving

Food & Beverage, Sales Promotions & More

Melbourne’s GPO has found the perfect on-site/off-site sales incentive.
Everyone's got to eat. It's the simple truth behind the latest GWP that Melbourne's GPO in Australia is using to encourage shoppers to wine and dine at one of the Postal Lane restaurants. When they do, the center will reward them with the promis[...] Tactics Subscribers Read More...

Need Mall Traffic? Create a Season

Sales Promotions, Sales Promotions & More

Upscale Florida center has mastered the art of online content management.
If you've ever wondered how lifestyle magazines managed to produce annual theme reviews that could fly off the shelves, here's the secret: It's all in the presentation. How many ways can you highlight slimming workout clothes or heels that take [...] Tactics Subscribers Read More...

The Money Birds Are Flying

Sales Promotions & More, Seasonal Giveaways

intu surprises its shoppers with a weekend giveaway of cool cash.
What kind of surprise can turn your day into an ever better one? For the majority of people in the UK, the answer is finding money they didn’t know they had. So the entire weekend must have been great on May 12-14, when mall developer intu had[...] Tactics Subscribers Read More...

Could You Guess What this Loot Is Worth?

Sales Promotions & More, Seasonal Giveaways

Shopping center and partner retailers are giving customers a chance to win big this month.
What's it worth? That question has been posed to consumers more times than we can count and in a variety of settings as the core concept for seasonal campaigns and giveaways. There's a reason for that: People just can't help but try to come up w[...] Tactics Subscribers Read More...

Plate Expectations Draw Shoppers In

Food & Beverage, Special Events

Aussie mall sends its patrons on a path of discovery with a pop-up F&B program.
Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-[...] Tactics Subscribers Read More...

Entertainment Leads Visitors into the Shops

Sales Promotions, Sales Promotions & More

Color wheel consultations among highlights of this fashion sales event series.
Fashion might not be the most earnest topic to delve into, but that doesn't mean style-related retail events cannot have any depth. A case in point: Alhambra Shopping Centre's Spring Fashion with a Splash of Color, a seasonal category marketing [...] Tactics Subscribers Read More...

The Boys Get Prom Jitters, Too

Sales Promotions, Sales Promotions & More

Canadian retailer comes to the rescue with Promposal Day 2.0.
Despite all the focus on teenage girls, they aren't the only ones for whom prom season is a big deal. It's a milestone for boys as well, giving retailers an opportunity to extend much-needed services to their male customers. Moores, a Canadia[...] Tactics Subscribers Read More...

Chatswood Chase Sydney: The Art of GWPs

Gifts with Purchase, Sales Promotions & More

If you’re going to offer a sales incentive, make it unique. This mall did.
Shoppers aren't just fussy about the things they buy, where they get them, and how. They're also increasingly particular about the stuff they get for free. Be it due to a heightened sense of self-worthiness or a real aversion to wasteful consume[...] Tactics Subscribers Read More...

This Easter Egg Hunt Is for Grown-ups

Sales Promotions & More, Seasonal Giveaways

Urban destination will entice shoppers to extend their stays to search for retail perks.
Bunny rabbits and Easter eggs are recurring themes for family-focused programs in many shopping malls this time of year, but in 2015 one retail center decided to take a different approach to its seasonal event. It was so popular that it's bringi[...] Tactics Subscribers Read More...

Mall Sells Seasonal Banners as Artworks

Sales Promotions & More

Commissioning bespoke works for a decor program could pay off.
Ordering a series of generic banners online is one way to add a touch of color to a shopping district's street lampposts. Reaching out to an artist to produce custom creative that can strengthen community ties and support destination branding is[...] Tactics Subscribers Read More...
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