If you can't find the perfect outfit for that family reunion despite hunting through every fashion mall store, just have Karelle Levy of KRELwear measure you up and produce a custom creation on the spot. While you're at it, have her make a mini[...] Read More...

A free lunch? That was recently a possibility for workers who shopped at The Gateway (Salt Lake City, USA) last month. They had to put their thinking caps on, though, for a chance at winning a prize in the center's "Back to the Office" social m[...] Tactics Subscribers Read More...

If shoppers in Perth City (Australia) needed anyone's permission to resume their fashion-loving ways, they just got the green light from Forrest Chase's marketers. Last week, the center and its participating tenants launched a Spring Fashion Sc[...] Tactics Subscribers Read More...

Bikini Berlin could have hosted a generic fall harvest event last weekend to give shoppers a reason to pop by, browse, and perhaps leave with an item or two for their pantry. Instead, the German concept mall presented a must-attend—and freeâ€[...] Tactics Subscribers Read More...

With its latest art collaboration, Westfield Belconnen is onto something more than a stopgap event that will keep local families engaged during COVID. The Aussie center is tapping into new ways of delivering value to customers beyond its walls [...] Tactics Subscribers Read More...

There are still some fun and games to be found in this back-to-school season, despite lingering COVID-related health and safety concerns. Macerich, for one, is using the Shopkick retail rewards app to encourage customer loyalty, challenging sho[...] Tactics Subscribers Read More...

Using words like "exclusive" for fashion sales promotion might seem questionable to today's omnichannel shoppers—they know how to get their hands on almost any merchandise, anytime, anywhere. Setting the timer on seasonal deals, however, migh[...] Tactics Subscribers Read More...

Cutting through the clutter hasn't been easy for shopping center teams this back-to-school season. Much of the web banter has been focused on COVID, vaccination, in-person vs. virtual education, and protective mask policies. To reach its custom[...] Tactics Subscribers Read More...

It seems that Santa is just as anxious as consumers to get back in the swing of things. Children aren't all back in school yet and Halloween is still a ways away, but The Body Shop is already taunting its UK customers with a fresh line of beaut[...] Tactics Subscribers Read More...

As consumers diligently work on losing their so-called pandemic pounds, shopping center operators are doing their best to hold onto essential F&B sales, especially in markets where health authorities are imposing fourth-wave restrictions. An Au[...] Tactics Subscribers Read More...