“Style in a Box” Event a Mall Showstopper

Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

Back to School: The Big Retail Test Is Set

Advertising Creative Design, Design Studio, Sales Promotions

Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.

The wait-and-see game is over for American retailers and the shopping centers that house them. According to the National Retail Federation (NRF) and its research partner, Prosper Insights & Analytics, the back-to-school (BTS) shopping season ha[...] Tactics Subscribers Read More...

If You Name It, It’s a Club: St. Enoch Did

Food & Beverage, Sales Promotions & More

St. Enoch creates community and business for its F&B tenants with three little letters: EAT.

Uniforms are powerful symbols of belonging. On an even simpler level, so are names. Children do it instinctively to identify their band of brothers/sisters in street games and the same goes for college groups and community sports teams. St. Eno[...] Tactics Subscribers Read More...

The Little Summer Mall Getaway

Gift Cards, Gifts with Purchase, Sales Promotions & More, Seasonal Giveaways

Staycations are all the rage this season and it’s a good time for malls to revive their tourism partnerships.

Staring at government updates on COVID-related travel restrictions must be like watching paint dry for tourism professionals. Things are simply not moving quickly enough in the right direction to really get their industry going again. Some are [...] Tactics Subscribers Read More...

Back to Basics: Returns as Shopping Incentives

Loyalty Programs, Sales Promotions, Sales Promotions & More

Upon fully reopening, shopping centers and their tenants might be wise to eloquently re-state the obvious.

Few can argue that there is an experiential aspect to brick-and-mortar shopping that cannot be replicated online. Convincing consumers that buying on-site is just as convenient is harder, so an American mall developer is using store returns to [...] Tactics Subscribers Read More...

Even Good Retail Activations Need Staging

Food & Beverage, Loyalty Programs, Sales Promotions & More

Westfield Marion keeps its sales and loyalty program promotions fresh.

Spin and Win, Spend and Vend, Fresh Shop Price Drop—these all sound inviting enough but it takes more than catchy phrases to move consumers to reach for their mobile phones and click on a mall app. This past month, the strategy that Westfield[...] Tactics Subscribers Read More...

Tanger Is Ready for Hybrid Shopping

Loyalty Programs, Sales Promotions & More, Technology Lab

Customers get access to local retail savings before they even step out the door.

Mall coupon books and point-based loyalty schemes are nothing new, but it certainly seems that the tech-powered side of those marketing programs is getting better and slicker. The Tanger Outlets digital coupon book strategy is a good example of[...] Tactics Subscribers Read More...

Manufaktura Plays the Collectibles Game

Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More

The retail activation and loyalty program booster matches the center’s new artful entrance signage.

With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.

Until June 12,[...] Tactics Subscribers Read More...

Glatt Eyes Large Gathering in the Fall

Food & Beverage, Live Demonstrations, Sales Promotions & More

The Swiss center and two of its tenants have begun spreading the word on a new wine fair.

Piling on pandemic pounds aren't the only things that healthcare professionals are cautioning the public against; there's also the increased alcohol intake that they've noticed over the past year. Things should have settled down, though, by the[...] Tactics Subscribers Read More...