Campaign of the Week: Vive la France!

Advertising Creative Design, Design Studio, Food & Beverage, Sales Promotions & More

Le Chocolat Français and TBWA/Paris poke fun at well-known French stereotypes.

Kisses on a pier, road rage, sexy heels, nights on the town that stretch until sunrise—France has them all and you can pick and choose whatever you want to experience. That's the message that Le Chocolat des Français has for fans of its orga[...] Read More...

VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...

Springtime Is Showtime at Bluewater

Entertainment, Sales Promotions, Sales Promotions & More, Seasonal Giveaways, Special Events

Energy prices, AR, drone-based services, and sustainability will be among the topics that the mall will tackle.

The green-thumbed and DIYers will be well-served over the next ten days at Bluewater (Kent, UK). No less than 30 retail outlets and service providers will pop up at the center for the Spring Home & Garden Event, which promises to deliver knowle[...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

Love on a Plate at Hyde Park Corner

Food & Beverage, Live Demonstrations, Sales Promotions & More

The mall’s DIY session comes with branded goodies for participants to take home.

Since the promise of a memorable meal begins with a feast for the eyes, Hyde Park Corner (Sandton, South Africa) has a proposition for shoppers who want to treat the ladies in their lives for Mother's Day: The inside scoop on how to plate dishe[...] Tactics Subscribers Read More...

Le Grand PoutineFest Coming to CF Mall

Food & Beverage, Food Court Promotions, Live Demonstrations, Sales Promotions & More

Local culture is the go-to inspiration source for this mall F&B event.

For Canadian shoppers, this poutine F&B theme needs no explanation. For everyone else, it highlights a beloved Quebec dish that, at its simplest, features French fries, cheese curds, and gravy. From those humble beginnings, it has morphed into [...] Tactics Subscribers Read More...

Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

This Centralized Campaign Actually Works

Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Westfield doubles down on efforts to convert daily mall visitors into loyal shoppers.

If you think fair-style games are uniquely suited to summer retail activations, it might be time to fight against your own marketing impulses. The weather is getting dreary Down Under, but Westfield Australia still spent the past four weeks bri[...] Tactics Subscribers Read More...

intu Xanadú Celebrates Father’s Day

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Tenant retailers also pitched in with limited-time offers and themed visual merchandising displays.

The best spot to celebrate Father's Day? intu Xanadú believes it has that covered and then some. The Spanish retail and leisure destination actually marked the occasion this past weekend and Happiness Day is one fell swoop, sharing gift, shopp[...] Tactics Subscribers Read More...

What’s Next: The Full Mall Package

Sales Promotions & More

Centervale focuses on service to keep customers shopping, wherever they are.

Trips to the mall are feeling a little more normal now that health restrictions have eased in a lot of markets. Still, Centervale's team in Brazil isn't taking for granted that its customers will all return to their old habits in the same numbe[...] Tactics Subscribers Read More...