Cooking up a PR Storm

This F&B destination called on the experts to promote its launch.

Foodies all have their go-to culinary gurus. One Aussie center managed to collaborate with two of them to tempt shoppers' taste buds and generate traffic at its new Fresh Food Precinct. The precinct is a major component of Belmont Forum's A$6[...] Tactics Subscribers Read More...

This Should Get Parents Shopping

Sales Promotions, Sales Promotions & More

The pain-point reliever serves customers on the Web and in stores.

Back to School, like the holidays, is all about making lists and getting through them as quickly, painlessly, and economically as possible. An online retail service just made all of that easier. Walmart has been on a mission to adapt to its o[...] Tactics Subscribers Read More...

Looking for a Fresh Start

Sales Promotions, Sales Promotions & More

The first bell has rung for retailers chasing back-to-school sales.

Here we go. Another school year looms and the retail world is teeming with anxious families getting their pupils ready and the shopkeepers eager to serve them. Germany's Sachsen-Allee (Chemnitz) has it all under control with numerous suggestions[...] Tactics Subscribers Read More...

Making the Grade

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Staples courts college-bound students with a shopping guide and attractive contest.

What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies [...] Tactics Subscribers Read More...

This Mall’s Shoppers Can Pack Their Bags

Gifts with Purchase, Sales Promotions & More

For those with the travel bug, it pays to shop.

This week is a big one for The Shops at Wailea’s customers, especially those who’ve been staring at their travel reward balances and wishing that they’d go up a little quicker. The Hawaiian center has a deal for them: Spend a minimum of US[...] Tactics Subscribers Read More...

Would Your Shoppers Dig a PoutineFest?

Food & Beverage, Sales Promotions & More

The touring event made a stop at a lifestyle center in time for Canada Day.

Loyal to the Deals

Loyalty Programs, Sales Promotions & More

Outlet developer applies its winning formula to yet another property.

VIA Outlets can now count its Fashion Arena Prague Outlets among its centers that formally bring the style-obsessed together in search of the best deals on the latest looks. Technology, along with discounts, has a part to play in this scheme. [...] Tactics Subscribers Read More...

Who Can Resist Freshly Baked Bread?

Food & Beverage, Sales Promotions & More

An organic bakery creates a new routine at The Shops at Wailea.

F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Blue [...] Tactics Subscribers Read More...

Debenhams Shares Its Beauty Secrets

Sales Promotions, Sales Promotions & More

The retailer has just boosted The Mall Luton’s shoppertainment roster.

Today is the day for The Mall Luton and tenant Debenhams to treat their beauty-conscious shoppers to their very own event. The "Let's Talk Beauty" gathering is happening in store between 4 pm and 7 pm, with on-the-spot spa treatments, discounts,[...] Tactics Subscribers Read More...

Bullring Looks to Score World Cup Sales

Dining Guides, Food & Beverage

Football event has retail marketers working the angles.

The FIFA World Cup 2018 kicks off in Russia in exactly two weeks and that has shopping center promotional teams wondering how to capitalize on one of the biggest sporting events around. Football skill workshops, friendly tournaments, and match v[...] Tactics Subscribers Read More...