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Gift Cards, Gifts with Purchase, Sales Promotions & More, Seasonal Giveaways
Staycations are all the rage this season and it’s a good time for malls to revive their tourism partnerships.
Staring at government updates on COVID-related travel restrictions must be like watching paint dry for tourism professionals. Things are simply not moving quickly enough in the right direction to really get their industry going again. Some are [...]
Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More
The retail activation and loyalty program booster matches the center’s new artful entrance signage.
With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.
Until June 12,[...]
Food & Beverage, Gifts with Purchase, Sales Promotions & More
The Belfry is easing back to its retail sales promotion routine.
Getting back out to shop in High Street stores and malls might feel to some consumers like seeing the sunlight for the first time after a long stint underground. It will be a bit of a shock. That's why it might be prudent for retail marketers t[...]
Food & Beverage, Gifts with Purchase, Sales Promotions, Sales Promotions & More
Anything you can do to help parents spend quality time with their kids will stick.
The parents shop for essentials and a few more items, and their children get a goodie bag. It's not your typical GWP but it's effective in extending the reach of an on-site sales activation right into customers' homes. Pick a retail category an[...]
Gifts with Purchase, Sales Promotions & More
The time might be ripe for more cross-property marketing alliances.
Joining forces for a community cause is nothing new to commercial property developers and their tenants, only, now, that cause is preventing more store and center closures. Splitting retail sales might be a big ask, but sharing marketing concep[...]
Mall zeroes in on retail category promotions to keep its customers in the holiday shopping spirit.
Spend and earn: The marketing concept is at the root of many a mall promotion. It might not be quite enough to convince weary and wary shoppers to tap their payment cards this gifting season, however, so a Canadian property is proposing somethi[...]
We bet you didn’t think of this as a possible GWP. However, APL did.
We know. First the gloves, then the masks, and now safety shields for all? It's beginning to look like somewhat of a dystopian world on the High Street, but some retailers like Athletic Propulsion Labs (APL) are making the most of it, blending [...]
Liberty Group Ltd. malls are starting out the year by giving their ambitious shoppers a hand up.
January being the month of renewed commitments to pursuits of all kinds, shoppers visiting Liberty Group malls in South Africa are spoilt for choice with a gift-with-purchase offer that will sharpen their minds as well as their looks. If they s[...]
Gifts with Purchase, Special Events
The Canadian mall’s team sees beyond folklore this Year of the Pig.
For those with the travel bug, it pays to shop.