Who Can Resist Freshly Baked Bread?

Food & Beverage, Sales Promotions & More

An organic bakery creates a new routine at The Shops at Wailea.

F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Blue [...] Read More...

Bullring Looks to Score World Cup Sales

Dining Guides, Food & Beverage

Football event has retail marketers working the angles.

The FIFA World Cup 2018 kicks off in Russia in exactly two weeks and that has shopping center promotional teams wondering how to capitalize on one of the biggest sporting events around. Football skill workshops, friendly tournaments, and match v[...] Tactics Subscribers Read More...

Reserved Parking: Trucks and Foodies

Food & Beverage, Shopping Center Business

Rockland center sets the stage for its new food court unveiling.

Rockland center (Montreal, Canada) is playing the indoor/outdoor marketing game these days. It's a strategy that's meant to drive destination shoppers and passers-by to its property and then move them inside. The lure: fresh food. Rockland is[...] Tactics Subscribers Read More...

Container Mall Gets Its Own Bar

Food & Beverage

Boxpark Croydon partners with Coors Light to run the Boxbar.

Fashion centers have their style lounges and Boxpark Croydon has a branded watering hole; to each their own. For the UK destination that specializes in food, beverages, and entertainment, it was bound to happen. But since shopping centers are no[...] Tactics Subscribers Read More...

Excuse Me! Child Service, Please

Food & Beverage, Sales Promotions & More

Little shoppers test the child-friendliness of a UK mall’s restaurants.

We all know that children do have some influence on where their parents might end up for a family meal out, but to have this kind of pull? Wanting to ensure that it could deliver a culinary experience that would meet or exceed its youngest visit[...] Tactics Subscribers Read More...

Social Media Fan Gets “His Own” Eatery

Food & Beverage, Sales Promotions & More

Sustained following and hundreds of posts mean free food for a top customer.

What do you get the ultimate fast-food fanatic for Christmas? A restaurant to call his own, of course. A French chain did exactly that this year, and it's just another one of its latest high-impact marketing strategies. For its #MerryChristma[...] Tactics Subscribers Read More...

Eat, Post, Love Mall Food

Food & Beverage, Social Media Campaigns

Ongoing promotion has shoppers playing social ambassadors.

The next meal is on us: That's a strong incentive for anyone with a passion for food. One Aussie mall is using it rather liberally to draw shoppers to its restaurant tables and, once they've filled their bellies, have them singing its praises. [...] Tactics Subscribers Read More...

Time Out to Open New Market in Miami

Food & Beverage

Branded destination slated to debut in 2018, four years after the inaugural on in Lisbon.

Best known as a where-to guide to finding the best in arts and entertainment, F&B, travel, and more, Time Out has the necessary clout to put a destination on the map. Now it is hoping to generate traffic for its own branded foodie venue: Time Ou[...] Tactics Subscribers Read More...

Center Adds VR Twist to F&B Promotion

Food & Beverage, Sales Promotions & More

Shoppers will soon have an opportunity to play both chef and food critic.

There's no shortage of sit-down restaurants in shopping centers. Few, however, are given props for their culinary value and are instead often viewed as last-minute additions to a one-stop shopping visit. One center management team is doing its p[...] Tactics Subscribers Read More...

Anyone Up for a Late-Night Meal?

Food & Beverage, Sales Promotions & More

Aussie center extends its opening hours and invites its customers to dinner.

Now that Greenwood Plaza has revitalized its Atrium Food Precinct, it needs to do everything it can to influence consumer behavior and inspire local foodies and anyone who enjoys a nice meal out to put its property at the top of their lists. One[...] Tactics Subscribers Read More...