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Food & Beverage

URBANescape Hosts Mall’s Food Missions

Food & Beverage, Sales Promotions & More

Shoppi Tivoli puts a gaming twist on customers’ culinary outings.
Shoppi Tivoli (Spreitenbach, Switzerland) wants to get customers fired up about its culinary options, so it's turning ordinary meals out into high-stakes missions. Together with URBANescape (Zurich), the center is putting them on the trail of a [...] Read More...

Brookfield Plays its Convenience Card

Dining Guides, Food & Beverage

For the Toronto center’s office tenants, feeding staff and clients is a cinch.
Whether trying to seal a lucrative deal or just lifting midweek office morale, tasty food goes a long way in creating the right environment to foster good interpersonal relations. If enticing options are just an elevator flight away from the mee[...] Read More...

K11 Mall Taps into Wellness Trend

Food & Beverage, Sales Promotions & More

Shoppers’ desire for clean living has led the center’s marketers to an incremental income source.
Mindfulness has to be one of the top retail marketing buzzwords of the past couple of years. Hong Kong's K11 Mall (K11) team first used it as a base to create a nature and craft concept zone. Now it's turning its K11 Natural communal area into a[...] Tactics Subscribers Read More...

The Three-Minute Challenge

Food & Beverage, Sales Promotions & More

Pizza Forno is trying to raise the old vending machine’s status.
If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom a[...] Tactics Subscribers Read More...

What’s Your Food Festival Hook?

Food & Beverage, Live Demonstrations

Going hyper-local is valued, but not necessarily original.
No one will ever argue with your shopping center event team's decision to host a food festival that celebrates fresh ingredients and highlights local producers. We hate to tell you, but it won't guarantee stellar traffic or a significant sales b[...] Tactics Subscribers Read More...

Setting the Table for All

Celebrity Chefs, Food & Beverage

A make-shoppers-drool event is about to hit Toronto’s foodie scene.
Once happy to fill up on pizza by the slice or burgers and fries, mall shoppers are developing a taste for more exciting fare. As one center is about to attempt to demonstrate, you're never too young to become a foodie. This coming weekend, C[...] Tactics Subscribers Read More...

Click, Collect, and Munch

Food & Beverage

An online service becomes the lure for brick-and-mortar shopping.
Variety and price are among the top priorities for frequent food court patrons; speed is another. It might be time for your center's F&B team to pick up the pace. Buy online and collect later is a consumer habit that retailers have to contend[...] Tactics Subscribers Read More...

You’re Craving This Right Now

Dining Guides, Food & Beverage

The Galeries offers a simple way to guide shoppers to eateries.
If you were born in the Year of the Dog, then head straight to your local mall food court and find a vendor that sells hearty meat dishes. Not sure about this? Take it up with the marketers at The Galeries (Sydney, Australia). To drive traffic t[...] Tactics Subscribers Read More...

Cooking up a PR Storm

Food & Beverage, Food Court Promotions

This F&B destination called on the experts to promote its launch.
Foodies all have their go-to culinary gurus. One Aussie center managed to collaborate with two of them to tempt shoppers' taste buds and generate traffic at its new Fresh Food Precinct. The precinct is a major component of Belmont Forum's A$6[...] Tactics Subscribers Read More...

Would Your Shoppers Dig a PoutineFest?

Food & Beverage, Sales Promotions & More

The touring event made a stop at a lifestyle center in time for Canada Day.
Given the popularity of clean living, retail event planners could be scolded for encouraging vendors to fork out copious amounts of fries smothered in cheese and gravy—the dish formally known as poutine. However, also providing shoppers with o[...] Tactics Subscribers Read More...
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