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Food & Beverage

SLC Mall Pushes On-site Lunch Sales

Food & Beverage, Gift Cards, Sales Promotions & More, Seasonal Giveaways

There were no Michael Scotts wanted in this mall’s social contest.

A free lunch? That was recently a possibility for workers who shopped at The Gateway (Salt Lake City, USA) last month. They had to put their thinking caps on, though, for a chance at winning a prize in the center's "Back to the Office" social m[...] Tactics Subscribers Read More...

This Is What a Standout Event Looks Like

Food & Beverage, Live Demonstrations, Sales Promotions & More

House of Food was a cornucopia of on-trend dishes for open-minded foodies.

Bikini Berlin could have hosted a generic fall harvest event last weekend to give shoppers a reason to pop by, browse, and perhaps leave with an item or two for their pantry. Instead, the German concept mall presented a must-attend—and freeâ€[...] Tactics Subscribers Read More...

Social Marketing Boosts Food Activation

Food & Beverage, Food Court Promotions, Sales Promotions & More

Online shopper engagement lifted Devonshire Mall’s Labour Day trading.

Cutting through the clutter hasn't been easy for shopping center teams this back-to-school season. Much of the web banter has been focused on COVID, vaccination, in-person vs. virtual education, and protective mask policies. To reach its custom[...] Tactics Subscribers Read More...

Mall Pushes Lockdown Hybrid Dining Services

Dining Guides, Food & Beverage, Sales Promotions & More

Canberra Centre releases a COVID-mindful digital dining guide.

As consumers diligently work on losing their so-called pandemic pounds, shopping center operators are doing their best to hold onto essential F&B sales, especially in markets where health authorities are imposing fourth-wave restrictions. An Au[...] Tactics Subscribers Read More...

Looking for the Next Big Foodie Event?

Food & Beverage, Gift Cards, Sales Promotions & More

What used to be fringe is now mainstream on the culinary scene, giving way to a slew of event concepts to test.

Fish tacos and yam fries with aioli are so pre-pandemic. How about some mac and cashew cheese? Or perhaps Teriyaki tempeh stirfry? You won't have to go very far these days to find an increasing selection of vegan ingredients to use at home or d[...] Tactics Subscribers Read More...

If You Name It, It’s a Club: St. Enoch Did

Food & Beverage, Sales Promotions & More

St. Enoch creates community and business for its F&B tenants with three little letters: EAT.

Uniforms are powerful symbols of belonging. On an even simpler level, so are names. Children do it instinctively to identify their band of brothers/sisters in street games and the same goes for college groups and community sports teams. St. Eno[...] Tactics Subscribers Read More...

Even Good Retail Activations Need Staging

Food & Beverage, Loyalty Programs, Sales Promotions & More

Westfield Marion keeps its sales and loyalty program promotions fresh.

Spin and Win, Spend and Vend, Fresh Shop Price Drop—these all sound inviting enough but it takes more than catchy phrases to move consumers to reach for their mobile phones and click on a mall app. This past month, the strategy that Westfield[...] Tactics Subscribers Read More...

Glatt Eyes Large Gathering in the Fall

Food & Beverage, Live Demonstrations, Sales Promotions & More

The Swiss center and two of its tenants have begun spreading the word on a new wine fair.

Piling on pandemic pounds aren't the only things that healthcare professionals are cautioning the public against; there's also the increased alcohol intake that they've noticed over the past year. Things should have settled down, though, by the[...] Tactics Subscribers Read More...

This Is No Time for Lofty Sales Goals

Food & Beverage, Gifts with Purchase, Sales Promotions & More

The Belfry is easing back to its retail sales promotion routine.

Getting back out to shop in High Street stores and malls might feel to some consumers like seeing the sunlight for the first time after a long stint underground. It will be a bit of a shock. That's why it might be prudent for retail marketers t[...] Tactics Subscribers Read More...

Artisans to Take Cover at Mercato

Food & Beverage, Sales Promotions, Sales Promotions & More

The Florida mall will move its popular food and craft market indoors.

The weather is about to get uncomfortable in Florida; not ideal for an outdoor farmer's market. Even if the very concept conjures up images of strolling from stall to stall in the sunshine and the open air, Madison Marquette's Mercato lifestyle[...] Tactics Subscribers Read More...

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