Food Testers Wanted

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

Shoppers Get their Passports to Flavor

Celebrity Chefs, Food & Beverage

Richmond Centre uses food to celebrate its community’s cultural diversity.

The City of Richmond, Canada, is known for its cultural diversity. Last month, the West Coast community came together to celebrate with its own signature event, the Richmond World Festival. Held on the Saturday of the Labor Day weekend to maximi[...] Tactics Subscribers Read More...

Almighty Dog Honored at Cottonwood Mall

Celebrity Chefs, Food & Beverage

New Mexico shopping center sets the stage for an open-air battle of chefs.

Americans like their dogs—the furry ones and those that end up on their plates once the BBQ season arrives. That gave the marketing team at Cottonwood Mall an idea: why not celebrate both in one go? It plans to do so on June 11 when it hosts i[...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Miguel Maestre’s contributions will include monthly recipes inspired by the alphabet.

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...

Meet The Chef

Celebrity Chefs, Food & Beverage

Watergardens finds its own celebrity chef to front its campaigns and promote its fresh food category, garnering local publicity.

Aussies love their food. They love their celebrity chefs, too. At Watergardens, the latest one to step into the spotlight is Amanda Payet, a local resident with a passion for cooking and an infectious personality. She became a sensation with cus[...] Tactics Subscribers Read More...