Retail Events for a Cause Move Online

Celebrity Chefs, Food & Beverage, Live Demonstrations

Mall operators now need to focus more on adding community space virtually rather than on-site.

If patrons aren't ready yet to sit again at one of Fable Kitchen's dining tables, then the Vancouver (Canada) restaurant will gladly wait on them at home. Lately, the farm-to-table eatery has been promoting fixed-price virtual cooking experienc[...] Tactics Subscribers Read More...

Food Hacker Boosts Mall Market Business

Celebrity Chefs, Food & Beverage

Bob the Chef’s unconventional style has proven to be a perfect fit for Halles d’Anjou Mall & Market’s kid-focused culinary program.

You won't hear Bob the Chef bark any orders at his brigade. The self-described culinary anarchist and TV personality is known for breaking with conventions and having some fun in the kitchen to create his tasty dishes. That approach has been ke[...] Tactics Subscribers Read More...

This Show’s Happening in the Kitchen

Celebrity Chefs, Food & Beverage

One part tradition and two parts innovation is the best recipe for your center’s holiday gathering.

Finding the right gifts is at the top of holiday shoppers' to-do lists, but something else weighing heavy on their mind is what they'll serve their families and guests during those festive weeks. Maybe your center can help.

We know what you'[...] Tactics Subscribers Read More...

Setting the Table for All

Celebrity Chefs, Food & Beverage

A make-shoppers-drool event is about to hit Toronto’s foodie scene.

Once happy to fill up on pizza by the slice or burgers and fries, mall shoppers are developing a taste for more exciting fare. As one center is about to attempt to demonstrate, you're never too young to become a foodie. This coming weekend, C[...] Tactics Subscribers Read More...

Food Testers Wanted

Celebrity Chefs, Food & Beverage

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

Shoppers Get their Passports to Flavor

Celebrity Chefs, Food & Beverage

Richmond Centre uses food to celebrate its community’s cultural diversity.

The City of Richmond, Canada, is known for its cultural diversity. Last month, the West Coast community came together to celebrate with its own signature event, the Richmond World Festival. Held on the Saturday of the Labor Day weekend to maximi[...] Tactics Subscribers Read More...

Almighty Dog Honored at Cottonwood Mall

Celebrity Chefs, Food & Beverage

New Mexico shopping center sets the stage for an open-air battle of chefs.

Americans like their dogs—the furry ones and those that end up on their plates once the BBQ season arrives. That gave the marketing team at Cottonwood Mall an idea: why not celebrate both in one go? It plans to do so on June 11 when it hosts i[...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Miguel Maestre’s contributions will include monthly recipes inspired by the alphabet.

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...

Meet The Chef

Celebrity Chefs, Food & Beverage

Watergardens finds its own celebrity chef to front its campaigns and promote its fresh food category, garnering local publicity.

Aussies love their food. They love their celebrity chefs, too. At Watergardens, the latest one to step into the spotlight is Amanda Payet, a local resident with a passion for cooking and an infectious personality. She became a sensation with cus[...] Tactics Subscribers Read More...