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Dining Guides

Mall Pushes Lockdown Hybrid Dining Services

Dining Guides, Food & Beverage, Sales Promotions & More

Canberra Centre releases a COVID-mindful digital dining guide.

As consumers diligently work on losing their so-called pandemic pounds, shopping center operators are doing their best to hold onto essential F&B sales, especially in markets where health authorities are imposing fourth-wave restrictions. An Au[...] Tactics Subscribers Read More...

Looking for the Next Big Foodie Event?

Food & Beverage, Gift Cards, Sales Promotions & More

What used to be fringe is now mainstream on the culinary scene, giving way to a slew of event concepts to test.

Fish tacos and yam fries with aioli are so pre-pandemic. How about some mac and cashew cheese? Or perhaps Teriyaki tempeh stirfry? You won't have to go very far these days to find an increasing selection of vegan ingredients to use at home or d[...] Tactics Subscribers Read More...

If You Name It, It’s a Club: St. Enoch Did

Food & Beverage, Sales Promotions & More

St. Enoch creates community and business for its F&B tenants with three little letters: EAT.

Uniforms are powerful symbols of belonging. On an even simpler level, so are names. Children do it instinctively to identify their band of brothers/sisters in street games and the same goes for college groups and community sports teams. St. Eno[...] Tactics Subscribers Read More...

Even Good Retail Activations Need Staging

Food & Beverage, Loyalty Programs, Sales Promotions & More

Westfield Marion keeps its sales and loyalty program promotions fresh.

Spin and Win, Spend and Vend, Fresh Shop Price Drop—these all sound inviting enough but it takes more than catchy phrases to move consumers to reach for their mobile phones and click on a mall app. This past month, the strategy that Westfield[...] Tactics Subscribers Read More...

Glatt Eyes Large Gathering in the Fall

Food & Beverage, Live Demonstrations, Sales Promotions & More

The Swiss center and two of its tenants have begun spreading the word on a new wine fair.

Piling on pandemic pounds aren't the only things that healthcare professionals are cautioning the public against; there's also the increased alcohol intake that they've noticed over the past year. Things should have settled down, though, by the[...] Tactics Subscribers Read More...

This Is No Time for Lofty Sales Goals

Food & Beverage, Gifts with Purchase, Sales Promotions & More

The Belfry is easing back to its retail sales promotion routine.

Getting back out to shop in High Street stores and malls might feel to some consumers like seeing the sunlight for the first time after a long stint underground. It will be a bit of a shock. That's why it might be prudent for retail marketers t[...] Tactics Subscribers Read More...

Artisans to Take Cover at Mercato

Food & Beverage, Sales Promotions, Sales Promotions & More

The Florida mall will move its popular food and craft market indoors.

The weather is about to get uncomfortable in Florida; not ideal for an outdoor farmer's market. Even if the very concept conjures up images of strolling from stall to stall in the sunshine and the open air, Madison Marquette's Mercato lifestyle[...] Tactics Subscribers Read More...

This Retail Offer Is for Kid Chefs

Food & Beverage, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Anything you can do to help parents spend quality time with their kids will stick.

The parents shop for essentials and a few more items, and their children get a goodie bag. It's not your typical GWP but it's effective in extending the reach of an on-site sales activation right into customers' homes. Pick a retail category an[...] Tactics Subscribers Read More...

Krispy Kreme Backs Vaccination with Rewards

Community Room, Food & Beverage

Instead of preaching to customers, Krispy Kreme offers them treats for their pandemic response.

Ever heard of a GWV? It's like a gift with purchase, only it's an exclusive perk for retail customers who have been vaccinated against COVID-19. Krispy Kreme is showing its support for those who've made that choice and is offering them a free O[...] Tactics Subscribers Read More...

Bayfair Picks an F&B Promo Winner

Food & Beverage, Sales Promotions & More

Kiwi shopping center’s marketing stars align with fan zone strategy.

The marketing team at Bayfair couldn't have picked a better scheme to draw crowds and generate sales for the New Zealand center's F&B tenants. The hook: The official Emirates Team New Zealand fan zone where sailing enthusiasts could watch the a[...] Tactics Subscribers Read More...

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