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Entertainment, Seasonal Giveaways, Special Events
Hawthorn Mall is set to jump-start its holiday marketing program this summer.
There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...]
Sales Promotions & More, Seasonal Giveaways
This reopening month, Glatt is encouraging shoppers to connect online daily.
Countdown prize calendars have a way of getting shoppers hooked. Maybe it's the ticking clock or the little rush they feel as they wait to find out whether or not they've won. Whatever it is, the marketers at Glatt shopping center (Wallisellen,[...]
Gift Cards, Seasonal Giveaways
Belmont Forum is testing the lure of the quick online win to drive traffic this month.
Retail marketers have long said that one of their duties was to relieve consumers' pain points. That's all well and good, but COVID-19 has thrown a wrench in that strategy, as shoppers are finding it tough to justify non-essential trips to the [...]
Loyalty Programs, Seasonal Giveaways
Loyalty program membership comes with privileges and prizes this Lunar New Year.
As the self-proclaimed Fashion Capital, Chadstone aims to deliver premium experiences and that includes its seasonal contests and giveaways. To mark the Lunar New Year (the Year of the Rat, January 18-25), the Australian center has turned its L[...]
The single status has its benefits at Box Hill Centre.
So you think wooing lovebirds with Valentine's Day offers and events is a lucrative retail strategy? It might be time for your mall marketing team to go after singles. The E-tailer, Alibaba does it annually and this year it generated a record-b[...]
Décor Themes, Sales Promotions & More, Seasonal Giveaways
Brand positioning is where all of the Canadian center’s seasonal brainstorming begins.
Unsure how to spruce up your seasonal customer service lounge? Champagne and tiaras would certainly stand out. Bayview Village (Toronto, Canada) is counting on that as it looks ahead to the November 23 arrival of Santa at his rather posh home f[...]
Broadway Plaza gets itself on parent’s itinerary with digital shopping guides.
Weekly concert contest brings out the lunch crowd.
Sales Promotions, Seasonal Giveaways
An experience-with-purchase offer tapped into shoppers’ fashion and beauty obsession.
Chadstone positions itself as the fashion destination for festival goers.