313@Somerset's "Park & Perks" for all indeed makes it straightforward for shoppers to bag some deals this fall. Just visiting and spending sometimes as little as S$30 (US$22) at the Singapore mall is good enough for GWPs ranging from free parki[...] Tactics Subscribers Read More...

A free lunch? That was recently a possibility for workers who shopped at The Gateway (Salt Lake City, USA) last month. They had to put their thinking caps on, though, for a chance at winning a prize in the center's "Back to the Office" social m[...] Tactics Subscribers Read More...

There are still some fun and games to be found in this back-to-school season, despite lingering COVID-related health and safety concerns. Macerich, for one, is using the Shopkick retail rewards app to encourage customer loyalty, challenging sho[...] Tactics Subscribers Read More...

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Tactics Subscribers Read More...

Staring at government updates on COVID-related travel restrictions must be like watching paint dry for tourism professionals. Things are simply not moving quickly enough in the right direction to really get their industry going again. Some are [...] Tactics Subscribers Read More...

Chadstone is doing things a little differently than most shopping centers to drum up Mother's Day sales. The Aussie fashion and leisure destination has posted a searchable guide online to help customers pinpoint potential gifts with four archet[...] Tactics Subscribers Read More...

The COVID pandemic has hit youths hard and Grand Littoral (Marseille, France) decided to do something to show them support in a very concrete way.

The center and two of its tenants, Biocoop and Carrefour, are holding a Student Solidarity Mo[...] Tactics Subscribers Read More...

Consumers are morphing into hobby chefs, interior decorators, and DIYers of all kinds during this pandemic and they're looking for inspiration online. That has the marketing team from intu Xanadú (Madrid, Spain) relying more on digital channel[...] Tactics Subscribers Read More...

You won't find too many people piling into cars and heading to Vegas for a wild birthday weekend this year. For locals and nearby daytrippers, though, there are still a few retail perks awaiting them in Sin City to keep traffic flowing to store[...] Tactics Subscribers Read More...

In-person or online, high-school classes are in session. For 12th-graders, that means dealing with the stress of final exams and college applications, as well as fussing over what to wear to prom. The marketing team at CORE (Calgary, Canada) ca[...] Tactics Subscribers Read More...