Bayview Village’s Haute Holidays

Décor Themes, Sales Promotions & More, Seasonal Giveaways

Brand positioning is where all of the Canadian center’s seasonal brainstorming begins.

Unsure how to spruce up your seasonal customer service lounge? Champagne and tiaras would certainly stand out. Bayview Village (Toronto, Canada) is counting on that as it looks ahead to the November 23 arrival of Santa at his rather posh home f[...] Tactics Subscribers Read More...

Back to School Is Coming Early in California

Sales Promotions & More, Seasonal Giveaways

Broadway Plaza gets itself on parent’s itinerary with digital shopping guides.

It's a tad unrealistic in the middle of July to expect children to get excited about heading back to school, but Broadway Plaza's marketers seem to think that parents might be ready to start planning their purchases with the right support. Th[...] Tactics Subscribers Read More...

FCP Hits It Out of the Park

Sales Promotions & More, Seasonal Giveaways

Weekly concert contest brings out the lunch crowd.

Here's a nice idea to get more traffic flowing to your shopping center's restaurants and food court mid-week: Entertain customers as they eat. First Canadian Place (FCP) in Toronto is doing just that this month with its weekly VIP lunch contest.[...] Tactics Subscribers Read More...

CCD Flips the Switch on Seasonal Fashion

Sales Promotions, Seasonal Giveaways

An experience-with-purchase offer tapped into shoppers’ fashion and beauty obsession.

Franka Lange is the first one to admit it—placemaking has become a bit of a go-to buzzword in retailing. She tackled it during her workshop on Day 1 of the ICSC European Conference, exploring how the marketing concept could give shopping cente[...] Tactics Subscribers Read More...

Getting the Festival Look Right

Sales Promotions & More, Seasonal Giveaways

Chadstone positions itself as the fashion destination for festival goers.

Festivals, like any other gatherings, seem to inspire life stagers. You know, the type of people who like to make sure they are selfie and social post ready at all times. Chadstone - The Fashion Capital (Australia) has a proposition for them: Ch[...] Tactics Subscribers Read More...

Wooing Shoppers at the Pump

Sales Promotions & More, Seasonal Giveaways

This center’s appeal to out-of-catchment shoppers is through their wallets.

With countless retail offers just a click away, it isn't that easy to convince consumers that visiting a mall that's across town is worth the drive. One Aussie center is giving it a whirl nonetheless. Its promotion is as plain as it gets, and th[...] Tactics Subscribers Read More...

This Is How You Keep It Real at Christmastime

Sales Promotions & More, Seasonal Giveaways

Naughty or nice? Shoppers are given incentives to answer candidly.

Superdry has no intentions of judging consumers, whether they've been good all year or not. However, the retailer is giving some Australian shoppers instant feedback on their behavior in the form of retail perks and benevolence. The crew at t[...] Tactics Subscribers Read More...

Home for the Holidays

Sales Promotions & More, Seasonal Giveaways

Metropolis at Metrotown and Global BC to offer shoppers the ultimate Christmas gift.

Talk about the ultimate gift: A chance to go home for the holidays. One family will get its prize reunion when Metropolis at Metrotown (Burnaby, Canada) wraps up its seasonal contest. The shopping center partnered with Global BC for this one, as[...] Tactics Subscribers Read More...

Here’s a Low-Cost Holiday Refresh

Sales Promotions & More, Seasonal Giveaways

When you’ve got a tight mall marketing budget, every little program change counts.

We know, not every shopping center's marketing department has access to a sizable budget. Unfortunately, that won't matter to the consumers debating whether or not they should walk through your doors to look for gifts. Your best way out of this [...] Tactics Subscribers Read More...

Keep Looking Up

Sales Promotions & More, Seasonal Giveaways

Rives d’Arcins’ climbing wall was chock-full of merchandise.

Shoppers worked up a sweat last week at Klépierre's Rives d'Arcins shopping center (Bègles, France) as they ascended a climbing wall for a chance to win retailer prizes. The installation was purpose-built for the occasion, with handbags, pumps[...] Tactics Subscribers Read More...