Go Ahead, Snag a Bag

Lynden Park Mall makes the most of its modest promotional budget.

As a small community center, Lynden Park Mall (Brantford, Canada) is no stranger to working the uneven retail playing field. This back-to-school season, with the help of Circus Strategic Communications, its team set up a trap of sorts for fashio[...] Tactics Subscribers Read More...

Making the Grade

Staples courts college-bound students with a shopping guide and attractive contest.

What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies [...] Tactics Subscribers Read More...

A local cycling tour has inspired this mall’s indoor special event.

Valentine’s Day isn’t just for couples and retail marketing twists abound.

Wahaca has a sweet reward for those who’ve been bad.

Here's some consumer psychology for you: Wahaca eateries across the UK are rewarding customers—or anyone, really—for not sticking to their self-imposed rules. The Mexican restaurant chain has launched a Broken New Year's Resolution Reward Ca[...] Tactics Subscribers Read More...

Retailer sends shoppers off on a scavenger hunt to discover St. Nick’s Crash Pad.

The lure of entertainment plays right into the mall’s social media marketing plans.

Social media hounds know a good self-promotion opportunity when they see one. Rundle Mall is about to give them one in the form of a dedicated set and A$10,000 (US$7,636) in prizes. That's what the Adelaide, Australia, precinct's Christmas Music[...] Tactics Subscribers Read More...

Shoppers test their general knowledge before kids head back to school.

It's the question that the Debenhams department store and intu center developer are asking shoppers this Back to School season. Actually, it's a series of 10 trivia questions posed online via the QZZR platform, and answering correctly will give [...] Tactics Subscribers Read More...

Roaming giveaway van touted as the world’s smallest.

intu surprises its shoppers with a weekend giveaway of cool cash.