So? How many pairs of eyeglasses and sunglasses do you figure are hanging on the wall at Visilab? Anyone who ventures a guess has a chance to win a CHF150 (US$164) gift card from the eyewear store at Shoppi Tivoli (Spreitenbach, Switzerland). I[...] Tactics Subscribers Read More...

Choosing cultural traditions as the basis for retail sales promotion is entering dangerous territory because it fully exposes a brand's understanding of the chosen culture—or lack thereof. Lucky for store and mall promoters, the Metal Ox sign[...] Tactics Subscribers Read More...

With on-site crowds thinning in most shopping centers, Cominar's Rockland (Montreal, Canada) is hedging its holiday trading bets on an omnichannel approach to traffic generation. Customers will have to hop online to spin its Black Friday prize [...] Tactics Subscribers Read More...

With shoppers staying close to home, there's value in helping them rediscover the joys of spending time in their own backyards—real or proverbial. When there's no need for flight bookings or accommodation reservations, envisioning retail cent[...] Tactics Subscribers Read More...

RioCan is helping shopping parents and their class-bound children to remain on their A-game, pandemic or not. Last week, three of its Ontario, Canada, properties—Burlington Center, Georgian Mall, and Oakville Place—jointly launched their ba[...] Tactics Subscribers Read More...

There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...] Tactics Subscribers Read More...

Countdown prize calendars have a way of getting shoppers hooked. Maybe it's the ticking clock or the little rush they feel as they wait to find out whether or not they've won. Whatever it is, the marketers at Glatt shopping center (Wallisellen,[...] Tactics Subscribers Read More...

Retail marketers have long said that one of their duties was to relieve consumers' pain points. That's all well and good, but COVID-19 has thrown a wrench in that strategy, as shoppers are finding it tough to justify non-essential trips to the [...] Tactics Subscribers Read More...

As the self-proclaimed Fashion Capital, Chadstone aims to deliver premium experiences and that includes its seasonal contests and giveaways. To mark the Lunar New Year (the Year of the Rat, January 18-25), the Australian center has turned its L[...] Tactics Subscribers Read More...

So you think wooing lovebirds with Valentine's Day offers and events is a lucrative retail strategy? It might be time for your mall marketing team to go after singles. The E-tailer, Alibaba does it annually and this year it generated a record-b[...] Tactics Subscribers Read More...