The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.
Seasonal pop-ups might be worth the investment now that more consumers are open to “feel-good” spending.
Capitalizing on its expansive property, South Coast Plaza gives pandemic-weary tenants and shoppers room to breathe.
Selfie stations might soon lose their x-factor, but the themed decor remains a useful promotional tool for retail.
Enhancing the mall experience for the youngest of visitors was worked into this visual merchandising plan.