Santa Squad Seeking New Members

Apps, Mall Websites, Technology Lab

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Tactics Subscribers Read More...

These Deals Are Just for Online Shoppers

Apps, Sales Promotions & More, Technology Lab

Uniqlo won't be serving shoppers branded cupcakes to mark its Canadian anniversary. Instead, it's holding an online sale and delivering deals on new seasonal apparel and accessory styles to shoppers who buy merchandise either on its Web portal [...] Tactics Subscribers Read More...

Fashion Retail Browsing, Inspired by Netflix

Apps, Mall Websites, Technology Lab

You watch a couple of Spanish miniseries on Netflix and suddenly your entertainment browser is flooded with suggestions of similar shows. Sound familiar? Well, this type of algorithm-backed engine is coming to a fashion boutique near you. With [...] Tactics Subscribers Read More...

Social Influence on Display at Uniqlo

Apps, Social Media Campaigns, Technology Lab

It will be some time before retail analysts can determine whether Uniqlo's latest visual merchandising and sales promotion concept is a major leap into the industry's phygital future or merely the case of a brand giving in to a shoppertainment [...] Tactics Subscribers Read More...

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