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Santa Squad Seeking New Members

Apps, Mall Websites, Technology Lab

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Read More...

MainPlace Mall Revamps Its Shopping Portal

Mall Websites, Technology Lab

Centennial's marketers don't seem to think that the hybrid shopping trend will fade any time soon. Its MainPlace Mall in California has just completed a few website upgrades and is now formally inviting customers to "Shop the Mall at Home." Not[...] Tactics Subscribers Read More...

Fashion Retail Browsing, Inspired by Netflix

Apps, Mall Websites, Technology Lab

You watch a couple of Spanish miniseries on Netflix and suddenly your entertainment browser is flooded with suggestions of similar shows. Sound familiar? Well, this type of algorithm-backed engine is coming to a fashion boutique near you. With [...] Tactics Subscribers Read More...

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