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Technology Lab

Keep an Eye on These Digital Marketing Trends

Technology Lab, Technology News

X Agency founder, Darwin Liu reviews 10 trends that will affect e-commerce businesses going forward.

Nine out of the top 10 global eCommerce companies saw double-digit revenue growth due to Covid-19, which means there is an abundance of opportunities to make your mark on the eCommerce world post-pandemic. As the market continues to grow, busin[...] Tactics Subscribers Read More...

What’s Next: Buildings as Gaming Consoles

Technology Lab, Technology News, What's Next Market Focus

CLOU Architects prioritized an omnichannel consumer experience to design this mall’s digital facade.

It's easy to be mesmerized when looking at the high-tech facade of UNIFUN Tianfu Chengdu (UNIFUN – Chengdu, China). With its multimedia features and a stocky Rubik's Cube-like architecture, the 457,466 sq. ft. community mall pops amid a grey [...] Tactics Subscribers Read More...

5 AI Trends That Will Shape Your Biz in 2021

Technology Lab, Technology News

The year 2020 will go down in history for a variety of dubious reasons. But some companies will look back and triumphantly proclaim that it was the year they finally adopted artificial intelligence (AI) to grow their business. That's important [...] Tactics Subscribers Read More...

These Tech Partners Want Your Windows

Technology Lab, Technology News

Transforming shop windows and digital screens into immersive displays is one way to monetize retail space right now.

With every problem to solve come new opportunities. Figuring out how to help retailers and commercial property owners make it to the other side of this pandemic is no different and a new marketing tech supplier is looking to become a key part o[...] Tactics Subscribers Read More...

Yes, Gaming Could Boost Mall Sales, Too

Technology Lab, Technology News

A new partnership aims to boost mall traffic and sales through retail gamification.

Brick-and-mortar retailers can obsess over how much time shoppers are spending online these days versus physical spaces, but more concerning is where they're spending their money. The Alliance on Facilitating Smart Commerce in Singapore is focu[...] Tactics Subscribers Read More...

Mall Signage Takes Shoppers’ Temperature

Technology Lab, Technology News

Tech retrofitting program turns existing digital screens into health screening devices during COVID-19.

Mask or no mask—that's one debate raging in communities across the globe as COVID-19 has yet to let go of its stronghold on retail operators and their customers. For some, the use of touchscreen units has also become questionable and that has[...] Tactics Subscribers Read More...

The Square Camberley Looks to 5G Future

Technology Lab, Technology News

The shopping center hopes to become the first in the UK to be powered by 5th-gen cellular technologies.

The Surrey Heath Borough Council (SHBC – Surrey, England) made a bold move when it shelled out £110 million (US$143m) to buy The Square in Camberley back in 2016—part of that investment covered a complete refurbishment of the center. The S[...] Tactics Subscribers Read More...

NRF Launches Center for Consumer Privacy and Innovation

Technology Lab, Technology News

The multimillion-dollar center will be focused on creating and promoting a new framework for its consumer data-driven sector.

Consumer data mining is here to stay. The retail sector, for one, depends on it, which is why America's National Retail Federation (NRF) has just launched a new Center for Consumer Privacy and Innovation (CCPI). The highlight of the NRF 2020 Vi[...] Tactics Subscribers Read More...

How Do You Curate Your Mall’s Art Collection?

Technology Lab, Technology News

This digital tool was created by art collectors for collectors.
In this era of focused retail-based placemaking, public art has emerged as a powerful draw for targeted consumer groups and the community at large. Where commissioned one-off pieces used to surprise shoppers, entire collections are now part of t[...] Tactics Subscribers Read More...

Want Alexa on Your Side? Just Ask

Technology Lab, Technology News

Amazon might be a formidable opponent to brick-and-mortar retailers, but it can also be an ally.
If you still have some qualms about the space that Amazon is taking up on the retail stage, this should put some of those fears to rest: A shopping center has befriended Alexa, the tech giant's cloud-based virtual assistant, and she's helping to[...] Tactics Subscribers Read More...
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