CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s something much more interesting happening that’s going to change everything in the [...] Tactics Subscribers Read More...

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers find[...] Tactics Subscribers Read More...

Have you ever taken a picture with your holographic self? The first 100 keeners who turned up for CF Toronto Eaton Centre's "Shop the Look" holiday fashion show last month got to do just that. PORTL, the L.A.-based firm that David Nussbaum foun[...] Tactics Subscribers Read More...

Five Canadian properties within the Primaris Management Inc. (Primaris) portfolio have just extended their market reach and service capabilities without altering their operating model. The REIT propelled them further forward into omnichannel re[...] Tactics Subscribers Read More...

The sudden disembodiment of the retail experience has been a real challenge for shopping centers and their tenants since the onset of COVID-19, especially for those whose marketers had become rather skilled at immersing consumers in their brand[...] Tactics Subscribers Read More...

Nine out of the top 10 global eCommerce companies saw double-digit revenue growth due to Covid-19, which means there is an abundance of opportunities to make your mark on the eCommerce world post-pandemic. As the market continues to grow, busin[...] Tactics Subscribers Read More...

It's easy to be mesmerized when looking at the high-tech facade of UNIFUN Tianfu Chengdu (UNIFUN – Chengdu, China). With its multimedia features and a stocky Rubik's Cube-like architecture, the 457,466 sq. ft. community mall pops amid a grey [...] Tactics Subscribers Read More...

The year 2020 will go down in history for a variety of dubious reasons. But some companies will look back and triumphantly proclaim that it was the year they finally adopted artificial intelligence (AI) to grow their business. That's important [...] Tactics Subscribers Read More...

With every problem to solve come new opportunities. Figuring out how to help retailers and commercial property owners make it to the other side of this pandemic is no different and a new marketing tech supplier is looking to become a key part o[...] Tactics Subscribers Read More...