The Square Camberley Looks to 5G Future

The shopping center hopes to become the first in the UK to be powered by 5th-gen cellular technologies.

The Surrey Heath Borough Council (SHBC – Surrey, England) made a bold move when it shelled out £110 million (US$143m) to buy The Square in Camberley back in 2016—part of that investment covered a complete refurbishment of the center. The S[...] Tactics Subscribers Read More...

NRF Launches Center for Consumer Privacy and Innovation

Technology Lab, Technology News

The multimillion-dollar center will be focused on creating and promoting a new framework for its consumer data-driven sector.

Consumer data mining is here to stay. The retail sector, for one, depends on it, which is why America's National Retail Federation (NRF) has just launched a new Center for Consumer Privacy and Innovation (CCPI). The highlight of the NRF 2020 Vi[...] Tactics Subscribers Read More...

How Do You Curate Your Mall’s Art Collection?

Technology Lab, Technology News

This digital tool was created by art collectors for collectors.

In this era of focused retail-based placemaking, public art has emerged as a powerful draw for targeted consumer groups and the community at large. Where commissioned one-off pieces used to surprise shoppers, entire collections are now part of t[...] Tactics Subscribers Read More...

Want Alexa on Your Side? Just Ask

Technology Lab, Technology News

Amazon might be a formidable opponent to brick-and-mortar retailers, but it can also be an ally.

If you still have some qualms about the space that Amazon is taking up on the retail stage, this should put some of those fears to rest: A shopping center has befriended Alexa, the tech giant's cloud-based virtual assistant, and she's helping to[...] Tactics Subscribers Read More...

Face Value: Retail Tech in Action

Technology Lab, Technology News

Recording shoppers’ faces while they browse can tell retailers a lot about their clientele.

Chatbots and social media platforms have enhanced the immediacy of consumer feedback, giving retailers much data to sift through and interpret. Likewise, silent and unintentional communication offers valuable information on shoppers' true state [...] Tactics Subscribers Read More...

Which Way Do Your Tenants Lean?

Technology Lab, Technology News

Progressive Shopper will gladly tell you—and your customers.

You can rejoice if your center's retailers are good corporate citizens who regularly give back to the community. Shoppers are quite sensitive to that. Some also care about another type of contribution, the political ones. Progressive Shopper is [...] Read More...

Light This Way

Technology Lab, Technology News

Shoppers are encouraged to become co-creators of this mall’s high-tech displays.

Interactivity is now a given when it comes to retail centers' digital entertainment. The next level: Inviting consumers to generate some of the content in real time, which is what an Asian mall is doing. The Shoppes at Marina Bay Sands in Sin[...] Tactics Subscribers Read More...

To Dad with AR Love

Technology Lab, Technology News

The Bellevue Collection’s Father’s Day activity packs a high-tech punch.

We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that uses Kinect-based photography to super[...] Tactics Subscribers Read More...

AI Never Looked this Human

Technology Lab, Technology News

A retail and entertainment destination puts a face to its service chatbot.

Personalized attention is at the heart of AI-powered customer service programs, but few providers can claim to deliver a personable experience. A retail team, however, is making some inroads by putting a face and personality to its chatbot. M[...] Tactics Subscribers Read More...

New Digital Era at Pyramid Centers

Technology Lab, Technology News

The New York-based developer unveils 150 new rich-content digital directories.

Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there t[...] Tactics Subscribers Read More...