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Technology Lab

Light This Way

Technology Lab, Technology News

Shoppers are encouraged to become co-creators of this mall’s high-tech displays.
Interactivity is now a given when it comes to retail centers' digital entertainment. The next level: Inviting consumers to generate some of the content in real time, which is what an Asian mall is doing. The Shoppes at Marina Bay Sands in Sin[...] Tactics Subscribers Read More...

To Dad with AR Love

Technology Lab, Technology News

The Bellevue Collection’s Father’s Day activity packs a high-tech punch.
We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that uses Kinect-based photography to super[...] Tactics Subscribers Read More...

AI Never Looked this Human

Technology Lab, Technology News

A retail and entertainment destination puts a face to its service chatbot.
Personalized attention is at the heart of AI-powered customer service programs, but few providers can claim to deliver a personable experience. A retail team, however, is making some inroads by putting a face and personality to its chatbot. M[...] Tactics Subscribers Read More...

New Digital Era at Pyramid Centers

Technology Lab, Technology News

The New York-based developer unveils 150 new rich-content digital directories.
Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there t[...] Tactics Subscribers Read More...

Destination Changi: A Layover Worth Your Time

Technology Lab, Technology News

Singapore airport entertains visitors as they wait for their flights.
If you're a traveler, waiting is part of your routine—at check-in, security screening, the gate, and baggage retrieval. It can get tedious after a while but the Changi Airport Group (CAG) has vowed to deliver a better customer experience throu[...] Tactics Subscribers Read More...

Shoppers, Meet Your Queen

Technology Lab, Technology News

Developer-backed idea challenge leads to new virtual assistant service.
Royalty has its privileges and that includes access to the best in just about everything—fashion, food, and front-row seats at sold-out performances. One little queen is happily sharing her insider tips with her Aussie peeps. She's virtual, mi[...] Tactics Subscribers Read More...

The Signs That Bind

Technology Lab, Technology News

A U.S. developer strives to deliver a more interactive experience, right down to its signage.
Keeping up with new advertising technology, let alone retail competitors, isn't getting any easier. An American developer is about to get a better (and firmer) handle on things by giving several of its flagship centers a joint digital boost. [...] Tactics Subscribers Read More...

Meal Time in the Fast Lane

Technology Lab, Technology News

The way consumers get their food to go is about to change.
If you haven't changed your grab-and-go food habits yet, you will soon. In a bid to stay relevant in a challenging industry, convenience stores and casual eateries have adjusted their merchandise mixes and menus to fit consumers' health-consciou[...] Tactics Subscribers Read More...

Go Ahead, Take a Digital Seat

Technology Lab, Technology News

Street furniture and signage to get a digital makeover Down Under.
You're on a busy city street, weary from running errands, and need a moment to catch your breath, re-orient yourself, maybe check your e-mail or social pages without breaking the mobile roaming bank. Where do you go? In one Australian city, the [...] Tactics Subscribers Read More...

Buy Now, Pay Later at Melbourne Central

Technology Lab, Technology News

Aussie mall debuts new service at select retailers during Shop The City event.
It isn't every day that a retailer will let you walk out the door with a bag full of merchandise and allow you to pay for it later. The Afterpay service was just one of the privileges that Melboune Central customers enjoyed this past November 30[...] Tactics Subscribers Read More...
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