The Schoolyard Effect

Charity Partnerships, Community Relations, Community Room, Fundraisers, Retailer Roundup

Macy’s turns its CSR attention to underutilized community playgrounds.

If Trust for Public Land (TPL) had its way, every family in America would have a public park within a 10-minute walk from home. The reality is that 100 million people living in the country don't, including 28 million children. However, a recent[...] Tactics Subscribers Read More...

What’s Next: Social Enterprise Vending Machines

Community Room, Fundraisers, Retailer Roundup, Shopping Center Business

Sock Footage is on a mission to fill a major gap in support for the homeless.

Marisa Sheff has spent more than a decade working with the homeless community and knows first-hand how difficult it is to secure sustained support for vulnerable people. That prompted her to launch Sock Footage, a Canadian social enterprise tha[...] Tactics Subscribers Read More...

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Small essential businesses gained hero status during the pandemic. You should celebrate the fact that your center houses them.

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

H&M Adds Second-hand to Retail Strategy

Retailer Roundup, Shopping Center Business

After slowing down its fast-fashion cadence, the Swedish chain’s Canadian arm is about to launch its new Rewear brand.

By this time next week, Canadian consumers will have access to a new online platform to buy and sell pre-loved fashions and it's coming from an unexpected source: H&M. Created to promote circularity and sustainability, Rewear will not only feat[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

The New Moon creative agency’s Brenda Martinez wonders if it isn’t simply too little too late for the once lingerie powerhouse.

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

Brookfield Properties Casts a Wider Tenant Net

Community Relations, Retailer Roundup, Shopping Center Business

Knowledge sharing program points to a more diverse future in retail.

Corporate social responsibility begins with intent and it needs action, especially funding, for its vision to be realized. Brookfield Properties is pumping US$25 million over five years into a mentorship program targeted at aspiring black- and [...] Tactics Subscribers Read More...

Sustainable Luxury? HRO Is Giving It a Go

Retailer Roundup, Shopping Center Business, Sustainability

The retailer’s revamped building is its attempt to evolve towards a more eco-friendly future without sacrificing design tradition.

Implicit in the notion of luxury retailing is indulgence. That's not exactly what we tend to perceive as the ideal state of mind to consider, let alone pursue, sustainability. The team at Lemay architecture firm evidently is of a different opin[...] Tactics Subscribers Read More...

Top 5 Ways Small Retailers Can Beat Amazon

Retailer Roundup, Sales Promotions & More

Beth VanStory of Chief Outsiders urges CMOs to look beyond direct-to-consumer strategies.

A recent survey by Chief Outsiders shows that many CMOs believe that retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channe[...] Tactics Subscribers Read More...

This Online Tenant Directory Is Covid-defiant

Retailer Roundup, Shopping Center Business

Quartier DIX30 urges its shoppers to come to rediscover its tenant retailers, eateries, and leisure venues.

Quartier DIX30 (Brossard, Canada) prides itself on offering a shopping-and-beyond destination for local staycations and, pre-pandemic, anyone seeking a quick getaway. However, once COVID took hold, its hot-zone location changed things dramatica[...] Tactics Subscribers Read More...

Shoppers Know Best Who Star Retailers Are

Community Room, Retailer Roundup, Shopping Center Business

This simple online campaign could breathe new life into brick-and-mortar placemaking.

Relations between mall operators and their retailers have become increasingly tense over the past few months, with both groups so focused on their own survival through the pandemic that they've lost partial sight of each other's perspective. On[...] Tactics Subscribers Read More...