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Retailer Roundup

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

Top 5 Ways Small Retailers Can Beat Amazon

Retailer Roundup, Sales Promotions & More

A recent survey by Chief Outsiders shows that many CMOs believe that retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channe[...] Tactics Subscribers Read More...

This Online Tenant Directory Is Covid-defiant

Retailer Roundup, Shopping Center Business

Quartier DIX30 (Brossard, Canada) prides itself on offering a shopping-and-beyond destination for local staycations and, pre-pandemic, anyone seeking a quick getaway. However, once COVID took hold, its hot-zone location changed things dramatica[...] Tactics Subscribers Read More...

Made in Kent, Trading at Bluewater

Retailer Roundup, Shopping Center Business

When the leasing team from Bluewater (Kent, UK) issued its call for local entrepreneurs wanting an opportunity to trade at a destination center, it was clearly looking for the next retail success story and not just temporary buzz. In fact, it's[...] Tactics Subscribers Read More...

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