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Marketing Research

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

ICSC Rebrands, Looks to the Future

Shopping Center Business, What's Next Market Focus

ICSC, a name synonymous with commercial real estate investment, development, and operation for the past 65 years, took one more important step toward realizing its 2025 strategy. Built on three pillars, namely to advance industry narrative, gro[...] Tactics Subscribers Read More...

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