Unibail-Rodamco-Westfield is forging ahead with a major European mixed-use district and the tone of its marketing communication is highly personal.
Crystal Hyde of Scout Communications outlines the difference between marketing speech and crisis communication.
The retailer helps shoppers make the most of PPE wearing with a lighthearted collection of themed shields and masks.
COVID-19 has only stressed the need for meaningful virtual interactions with customers and employees.
While governing bodies and health authorities across the U.S. squabble over a post-pandemic timetable, the NRF is prepping its members.
Janine Allen and Janessa Bishop of Kaiser Lachance Communications share their top tips on remote interviews.