Obsessing over ROI Is Hurting Your Marketing

Marketing Research, Shopping Center Business, Technology Lab

According to Atul Minocha of Chief Outsiders, insisting on seeing the data before investing in anything is a bad idea.

We are all obsessed with return on investment (ROI). That’s no secret. We want to make the best use of our dollars and we believe ROI is a simple but effective way to make good business decisions. As Peter Drucker once said, “What gets meas[...] Tactics Subscribers Read More...

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Small essential businesses gained hero status during the pandemic. You should celebrate the fact that your center houses them.

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

How Do You Measure Return on Ad Spend?

Marketing Budgets, Marketing Research, Shopping Center Business, Technology Lab

X Agency’s Darwin Liu offers a rundown of common mistakes e-commerce marketers make.

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or purchase intentions. When it comes to measuring ad spend, there are a handful of common pi[...] Tactics Subscribers Read More...

This Mall Recruits Like It Means It

Shopping Center Business, Special Events

Like entertainment and specialist retail services, mall staff recruitment could use a hybrid refresh.

There's something about mall jobs that makes hiring retail and property managers feel like they don't need to pitch to impress. They're wrong. Good employees who are enthusiastic about working the shop floor and serving customers are indispensa[...] Tactics Subscribers Read More...

QLD Mall Reaches Sustainability Milestone

Community Room, Shopping Center Business, Sustainability

The property’s new 5-star rating denotes Australian excellence and is one step away from world leadership status.

Adaptability is the golden rule when it comes to sustainability and it's been Scott Mosely's focus ever since Sunshine Plaza (Maroochydore, Australia) embarked on its major redevelopment. Now the managing director, Investment Management, for Le[...] Tactics Subscribers Read More...

H&M Adds Second-hand to Retail Strategy

Retailer Roundup, Shopping Center Business

After slowing down its fast-fashion cadence, the Swedish chain’s Canadian arm is about to launch its new Rewear brand.

By this time next week, Canadian consumers will have access to a new online platform to buy and sell pre-loved fashions and it's coming from an unexpected source: H&M. Created to promote circularity and sustainability, Rewear will not only feat[...] Tactics Subscribers Read More...

Art Champion Gives Vacant GLA a Purpose

Community Relations, Community Room, Shopping Center Business

Emerging visual artists find temporary workshops, gain exposure in 22 downtown Montreal commercial buildings.

It's easy to glamorize commercial real estate innovation and view it as the domain of a privileged set. The COVID pandemic, however, has handed everyone in the sector a dose of reality, leaving many retailers unable to keep the lights on and pr[...] Tactics Subscribers Read More...

Here’s What You Should Read Next

Marketing Research, Shopping Center Business

Evolving consumer habits make revisiting branding strategies a must and a new book is full of handy tips.

It's been a while since we've added titles to our digital "shelf." With a change in seasons and the holidays looming in both hemispheres, we figured this was as good a time as any to revive the editorial section and share our latest find for ma[...] Tactics Subscribers Read More...

Retail Baptism by Pop-up

Pop-Up Stores, Shopping Center Business

A California mall is feeding its tenant pipeline with an active pop-up program.

The basement-tycoon-to-retail-giant story is a beloved one that captures consumer and media attention, but it's a dream that few entrepreneurs will realize. A more realistic path will take the business-minded through a series of testing grounds[...] Tactics Subscribers Read More...

ICSC Rebrands, Looks to the Future

Shopping Center Business, What's Next Market Focus

Innovating commerce and serving communities are the overarching goals for a refocused ICSC.

ICSC, a name synonymous with commercial real estate investment, development, and operation for the past 65 years, took one more important step toward realizing its 2025 strategy. Built on three pillars, namely to advance industry narrative, gro[...] Tactics Subscribers Read More...