The Tiny Trader’s Mall

Willowbrook makes room for entrepreneurs who are still in the early stages of building their collections.

Pop-ups can be daunting, even for some very promising start-ups, so Willowbrook shopping center (Langley, Canada) came up with a concept that better suits them: Willowbrook Wants. It's a promotional platform offered at its curated boutique, The[...] Tactics Subscribers Read More...

Spotlight on Europe’s Top Marketers

ICSC European Shopping Centre Awards, Shopping Center Business

Retail trends emerge from ICSC’s 2019 Solal Marketing Awards.

ICSC wrapped up its Retail Innovation Forum at Kings Place in London (UK) last week, having brought together professionals from across Europe and Africa to reflect on the current state of the industry and brainstorm on some of the big consumer [...] Tactics Subscribers Read More...

Strategic Mallcomm Appointment at Toolbox

Appointments, People on the Move

Former Westfield exec to head the company’s app business in the Americas.

Randall McKillop has joined the UK-based Toolbox Group as Executive VP of the Americas for Mallcomm, the company's 360-degree integrated technology and multi-device modular platform for managing and engaging real estate and workplace communities[...] Tactics Subscribers Read More...

What’s Your Holiday Recruitment Strategy?

People on the Move, Shopping Center Business

Picking the staff that will deliver the biggest marketing program of the year by birthdate won’t quite cut it.

Young, tech-savvy, and available to work (hard)—not a bad start in building an ideal profile for staff that will be in charge of delivering retailers and shopping centers' critical holiday promotional programs and customer services. Once you s[...] Tactics Subscribers Read More...

New Bayfair Eatery Celebrates Fusion Cuisine

Leasing, Leasing Deals, Shopping Center Business

Award-winning Izakai strives for sustainability as much as creating good eats and drinks.

If you're going to expand your F&B roster, you might as well go for a premium addition. It's what Bayfair Shopping Centre (MT Maunganui, New Zealand) got when Izakai Bar & Eatery joined its lineup. The eatery that mashes up traditional Japanese [...] Read More...

Why Secondhand Is No Longer Second-rate

Leasing, Shopping Center Business

The fashion disrupters aren’t only active online.

Top mainstream retailers are filling the gaps—on their fashion racks and their balance sheets—with the most unlikely of stocks: Secondhand goods. Mindful consumers couldn't be happier. JCPenney just recently announced that 30 of its store[...] Tactics Subscribers Read More...

This Pop-up Brings the Runway to the Mall

Pop-Up Stores, Shopping Center Business

Whether consumers wish to own new or rent used fashion items is becoming less relevant.

Designer fashions labeled as ready-to-wear collections aren't exactly ready-to-buy for the average consumer. Despite discount schemes and seasonal promotions, prices often remain out of reach and hence the growing popularity of rental boutique c[...] Tactics Subscribers Read More...

Mall of All Trades: Hawthorn 2.0

Development News, Shopping Center Business

A multi-use “central park” is set to emerge in the mall’s old main court.

A couple of weeks ago, we looked at Hawthorn Mall's placemaking-through-art strategy and its commissioning of four murals to visually signal its imminent transformation. The Vernon Hills (USA) center has now peeled off a few layers to reveal wha[...] Tactics Subscribers Read More...

Visual Impact: The Art of Redevelopments

Development News, Shopping Center Business

Hawthorn Mall begins its transformation by connecting to the community through art installations.

Lush gardens and beach fronts are familiar backdrops for wedding photography, but instead, one couple chose a mural at Hawthorn Mall (Vernon Hills, USA) after tying the knot earlier this summer. The 4,000sq.ft. "Love" piece that Ruben Rojas crea[...] Tactics Subscribers Read More...

This Is One Big Retail Mashup

Pop-Up Stores, Shopping Center Business

Cross-category retail concepts, like mixed media, will soon become the new normal.

Not so long ago, news of a food truck opening on the high street or a star recording artist headlining a mall's summer festival spread like wildfire. Nowadays, it could be met with a yawn. That's how fast a retail niche becomes a full-fledged (a[...] Tactics Subscribers Read More...