QR Code Payments Are on the Rise

Marketing Research, Shopping Center Business

Emerging markets aren’t the only ones that will experience a surge in the payment method’s adoption.

You're a shopper who is keen on convenience, but you happen to be in a place where card payment infrastructure is lacking. What are you going to do? Reach for your mobile phone and scan that product tag QR code. It's been a familiar pattern in [...] Tactics Subscribers Read More...

5 Trends Will Impact the Sales Craft in 2021

Sales Promotions & More, Shopping Center Business

Most CEOs would nod that the digital revolution is underway, but plenty of them haven’t fully understood what this means for their sales efforts, says CMO, Don Lee.

COVID-19 is accelerating the transition online, even for B2B enterprises, which means that CEOs need to ensure their sales teams have the digital skills and tools of engagement to win buyers, all without straying from timeless principles that s[...] Tactics Subscribers Read More...

Shoppers Know Best Who Star Retailers Are

Community Room, Retailer Roundup, Shopping Center Business

This simple online campaign could breathe new life into brick-and-mortar placemaking.

Relations between mall operators and their retailers have become increasingly tense over the past few months, with both groups so focused on their own survival through the pandemic that they've lost partial sight of each other's perspective. On[...] Tactics Subscribers Read More...

The Square Camberley’s Leasing Secret Is Out

Leasing, Shopping Center Business

A long-time entertainment collaborator is now the UK center’s newest permanent tenant.

The local mayor was in on it, as was a film and TV star, Tom Taylor, and now The Square Camberley's customers know it too: The Secret Stage School has officially opened its doors at the UK center. That deal was a long time coming.

"We’re t[...] Tactics Subscribers Read More...

Searching for the Soul of Urban Developments

Development News, Shopping Center Business

Unibail-Rodamco-Westfield is forging ahead with a major European mixed-use district and the tone of its marketing communication is highly personal.

Smack in the middle of a global pandemic is no place to flaunt a retail destination's eye-catching but superficial attributes. Viewed from a distance, those features tend to fade, leaving promoters to wonder how they can get shoppers to pay sus[...] Tactics Subscribers Read More...

Bad Comm Will Have You Eaten for Lunch

Shopping Center Business

Crystal Hyde of Scout Communications outlines the difference between marketing speech and crisis communication.

As a PR and corporate communications strategist, I have spent a career working with extremely talented marketing communications leaders and always admire the way they look at the world—with creativity and focus that pinpoints target customers[...] Tactics Subscribers Read More...

Masks Now Mandatory for Mirvac Staff

Property Management, Shopping Center Business

The Australian developer believes that other retail businesses will follow suit.

Mirvac Retail's management is taking more drastic sanitary measures at its shopping centers as Australian consumers continue to feel anxious about the potential spread of the coronavirus and the world braces itself for a second pandemic wave. T[...] Tactics Subscribers Read More...

Made in Kent, Trading at Bluewater

Retailer Roundup, Shopping Center Business

COVID-19 isn’t stopping this UK center from enhancing its tenant roster.

When the leasing team from Bluewater (Kent, UK) issued its call for local entrepreneurs wanting an opportunity to trade at a destination center, it was clearly looking for the next retail success story and not just temporary buzz. In fact, it's[...] Tactics Subscribers Read More...

Shield Pals Springs Up at the Mall

Leasing, Shopping Center Business

The retailer helps shoppers make the most of PPE wearing with a lighthearted collection of themed shields and masks.

It's official: COVID-19 has not only prompted entrepreneurs to come up with a variety of products and services, but it's also turned into a new mall category. Brookfield Properties Retail (Brookfield) has delivered the first U.S. example at The[...] Tactics Subscribers Read More...

No Mall ID? No Entry

Property Management, Shopping Center Business

Boxpark’s Black Card helps with shopper traffic management and encourages customer loyalty.

Have you ever been carded by a mall bouncer? The shoppers at Boxpark's container malls in London experience that every time they visit and it's part of the UK developer's reopening protocol.

Shoppers first register online with their name, e[...] Tactics Subscribers Read More...