Emerging markets aren’t the only ones that will experience a surge in the payment method’s adoption.
Most CEOs would nod that the digital revolution is underway, but plenty of them haven’t fully understood what this means for their sales efforts, says CMO, Don Lee.
Unibail-Rodamco-Westfield is forging ahead with a major European mixed-use district and the tone of its marketing communication is highly personal.
Crystal Hyde of Scout Communications outlines the difference between marketing speech and crisis communication.
The retailer helps shoppers make the most of PPE wearing with a lighthearted collection of themed shields and masks.