Searching for the Soul of Urban Developments

Development News, Shopping Center Business

Unibail-Rodamco-Westfield is forging ahead with a major European mixed-use district and the tone of its marketing communication is highly personal.

Smack in the middle of a global pandemic is no place to flaunt a retail destination's eye-catching but superficial attributes. Viewed from a distance, those features tend to fade, leaving promoters to wonder how they can get shoppers to pay sus[...] Tactics Subscribers Read More...

Bad Comm Will Have You Eaten for Lunch

Shopping Center Business

Crystal Hyde of Scout Communications outlines the difference between marketing speech and crisis communication.

As a PR and corporate communications strategist, I have spent a career working with extremely talented marketing communications leaders and always admire the way they look at the world—with creativity and focus that pinpoints target customers[...] Tactics Subscribers Read More...

Masks Now Mandatory for Mirvac Staff

Property Management, Shopping Center Business

The Australian developer believes that other retail businesses will follow suit.

Mirvac Retail's management is taking more drastic sanitary measures at its shopping centers as Australian consumers continue to feel anxious about the potential spread of the coronavirus and the world braces itself for a second pandemic wave. T[...] Tactics Subscribers Read More...

Made in Kent, Trading at Bluewater

Retailer Roundup, Shopping Center Business

COVID-19 isn’t stopping this UK center from enhancing its tenant roster.

When the leasing team from Bluewater (Kent, UK) issued its call for local entrepreneurs wanting an opportunity to trade at a destination center, it was clearly looking for the next retail success story and not just temporary buzz. In fact, it's[...] Tactics Subscribers Read More...

Shield Pals Springs Up at the Mall

Leasing, Shopping Center Business

The retailer helps shoppers make the most of PPE wearing with a lighthearted collection of themed shields and masks.

It's official: COVID-19 has not only prompted entrepreneurs to come up with a variety of products and services, but it's also turned into a new mall category. Brookfield Properties Retail (Brookfield) has delivered the first U.S. example at The[...] Tactics Subscribers Read More...

No Mall ID? No Entry

Property Management, Shopping Center Business

Boxpark’s Black Card helps with shopper traffic management and encourages customer loyalty.

Have you ever been carded by a mall bouncer? The shoppers at Boxpark's container malls in London experience that every time they visit and it's part of the UK developer's reopening protocol.

Shoppers first register online with their name, e[...] Tactics Subscribers Read More...

Why You Must Act Digital Before It’s Too Late

Contributors, Shopping Center Business, Technology Lab

COVID-19 has only stressed the need for meaningful virtual interactions with customers and employees.

Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize dig[...] Tactics Subscribers Read More...

Stay Calm, Update Signage, and Carry On

Design Studio, Property Management

The creation of new pandemic-mindful signage is in the works at CityPlace Doral.

Building a reputation for sound sanitary procedures and safety measures will be key to retail destinations' ability to maintain their brands strong and resume trading in the coming weeks and months. Communicating with shoppers online via websit[...] Tactics Subscribers Read More...

The NRF’s Bold Move: Operation Open Doors

Property Management, Shopping Center Business

While governing bodies and health authorities across the U.S. squabble over a post-pandemic timetable, the NRF is prepping its members.

Finding alternatives to face-to-face retailing has proven challenging for merchants and commercial center operators alike, but that pales in comparison to what awaits them once governments begin to soften the confinement rules. How to restart t[...] Tactics Subscribers Read More...

Recording in 3, 2, 1, Rolling

Contributors, Shopping Center Business

Janine Allen and Janessa Bishop of Kaiser Lachance Communications share their top tips on remote interviews.

With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded phone interviews to replace the in-person exp[...] Tactics Subscribers Read More...