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ICSC Rebrands, Looks to the Future

Shopping Center Business, What's Next Market Focus

ICSC, a name synonymous with commercial real estate investment, development, and operation for the past 65 years, took one more important step toward realizing its 2025 strategy. Built on three pillars, namely to advance industry narrative, gro[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

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