Revo to Highlight Placemaking with UK Campaign

BCSC Purple Apple Marketing Awards, Shopping Center Business

British shopping center council to revamp its Ace, Gold, and Purple Apple award programs.

After a couple of tumultuous years due to the COVID pandemic, Revo, like its member commercial real estate (CRE) companies and specialist firms, is pausing a moment to take stock of how retail has shifted and what lies ahead. It's also putting [...] Tactics Subscribers Read More...

The Schoolyard Effect

Charity Partnerships, Community Relations, Community Room, Fundraisers, Retailer Roundup

Macy’s turns its CSR attention to underutilized community playgrounds.

If Trust for Public Land (TPL) had its way, every family in America would have a public park within a 10-minute walk from home. The reality is that 100 million people living in the country don't, including 28 million children. However, a recent[...] Tactics Subscribers Read More...

Flash a Blue Badge, Park for Free

Community Relations, Community Room, Customer Service, Parking, Property Management

At this UK mall, community mindfulness means accessibility for everyone.

The COVID pandemic has put the issue of citizen vulnerability in the spotlight, including for people with physical disabilities. Beyond mobility barriers, many also have had to carry a heavy financial burden in dealing with their conditions. As[...] Tactics Subscribers Read More...

What of E-comm Marketing in 2022?

Shopping Center Business, Technology Lab, Technology News, What's Next Market Focus

Darwin Liu of X Agency shares his outlook based on 5 key market trends.

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers find[...] Tactics Subscribers Read More...

Stepping Up in Style

Pop-Up Stores, Shopping Center Business

A Macerich center makes the most of its open-air setting to attract male fashion lovers.

Service, product knowledge, and community are the three pillars on which Rooster Bus has built its reputation. The Arizona retailer that supplies men with both classic and contemporary fashions, as well as lifestyle products, delivered all thre[...] Tactics Subscribers Read More...

What’s Next: Social Enterprise Vending Machines

Community Room, Fundraisers, Retailer Roundup, Shopping Center Business

Sock Footage is on a mission to fill a major gap in support for the homeless.

Marisa Sheff has spent more than a decade working with the homeless community and knows first-hand how difficult it is to secure sustained support for vulnerable people. That prompted her to launch Sock Footage, a Canadian social enterprise tha[...] Tactics Subscribers Read More...

Obsessing over ROI Is Hurting Your Marketing

Marketing Research, Shopping Center Business, Technology Lab

According to Atul Minocha of Chief Outsiders, insisting on seeing the data before investing in anything is a bad idea.

We are all obsessed with return on investment (ROI). That’s no secret. We want to make the best use of our dollars and we believe ROI is a simple but effective way to make good business decisions. As Peter Drucker once said, “What gets meas[...] Tactics Subscribers Read More...

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Small essential businesses gained hero status during the pandemic. You should celebrate the fact that your center houses them.

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

How Do You Measure Return on Ad Spend?

Marketing Budgets, Marketing Research, Shopping Center Business, Technology Lab

X Agency’s Darwin Liu offers a rundown of mistakes e-commerce marketers make.

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or purchase intentions. When it comes to measuring ad spend, there are a handful of common pi[...] Tactics Subscribers Read More...

This Mall Recruits Like It Means It

Shopping Center Business, Special Events

Like entertainment and specialist retail services, mall staff recruitment could use a hybrid refresh.

There's something about mall jobs that makes hiring retail and property managers feel like they don't need to pitch to impress. They're wrong. Good employees who are enthusiastic about working the shop floor and serving customers are indispensa[...] Tactics Subscribers Read More...