Like urban community gardens, solar panels are proving to be a highly valuable option in optimizing shopping center and car park rooftop space.
Public/private partnership has mall volunteers pull shift at their local park for special events in exchange for help with security and parking.
After an earthquake, Glendale Galleria’s parking garage had to be rebuilt, adding to an already negative perception that it was difficult to park at the mall. A promotion was developed to get the word out before the holiday season. Giveaways—including a new car, reserved parking spaces, and gift certificates—were promoted through direct mail sent to 135,000 households. Radio ads, greeters, and signage all helped reinforce the promotion. The campaign resulted in a 15% increase in sales, as well as a fresh database for future advertising thanks to 80,000 contest entries.