The Grown-up Business of Kids’ Play

Children get their pick of careers at Westfield Hornsby.

When it comes to entertaining and caring for families at the mall, play areas are a sure thing. The trouble for retail marketers, though, is that the amenities keep getting more elaborate each year. Migros, for one, introduced its Mini-Migros su[...] Read More...

Open Concept: Mirvac Woos Mobile Workers

Amenities, Services

Mirvac’s second work hub trial to begin next week in Queensland.

Hatch is about identifying opportunities to relieve consumer pain points creatively, even if it means disrupting the retail model. Mirvac's innovation program led to the trial of The Third Place work hub at Broadway Sydney. Close to 3,000 bookin[...] Tactics Subscribers Read More...

Need Ambient Music? Try Birdsongs

Amenities, Customer Service

One of the latest compilations to appear on Spotify is a 10-track collaboration between a retail developer, naturalist, and music producer.

There was a time when a tweet only meant one thing: The chirping of a little bird. That's the outdoor auditory experience that a retail developer is offering shoppers this month with a sound strategy that's less focused on the pop charts and mor[...] Tactics Subscribers Read More...

Fickle Spring? There Are Retail Igloos for That

Amenities, Customer Service

The heated and rainproof market shelters can be booked in two-hour slots.

Too hot, too cold, too rainy, too sunny—it's tough for Mother Nature to get the weather right and that can turn steady retail traffic into a mere trickle. Manifesto Market has a solution for that. The central Prague food and culture market int[...] Tactics Subscribers Read More...

Selfie Lovers Get Their Stage

Amenities, Customer Service

The Selfie Photo Box is an addictive amenity at ECE centers.

Potsdamer Platz Arkaden (Berlin, Germany) and dozens of other ECE Projektmanagement GmbH (ECE) shopping centers across Europe are giving their customers a tech-based experience that taps into two strong trends: Consumers' love of selfies and a g[...] Tactics Subscribers Read More...

Retail Purpose Revisited

Amenities, Community Relations

Indoor and outdoor ancillary space will soon be teeming with little ones.

Dockside Outlet Centre (Dockside • Chatham, UK) has found a taker for its upper-level ancillary space: Sea Shells, which will be trading as Dockside Day Nursery and Pre-School on a 15-year lease. The 325sq.m. (3,500sq.ft.) area will accommodat[...] Tactics Subscribers Read More...

Going Around in Social Circles

Amenities, Customer Service

Broadway Sydney plays the retro entertainment card.

While '80s style shoulder pads have been banned forever, one of the era's popular pastimes endures: Rollerskating. Until the end of the month, shoppers will be able to enjoy it along with a view from Broadway Sydney's rooftop rink. A highlight o[...] Tactics Subscribers Read More...

Birkenhead Point Taps into Marine Culture

Amenities, Customer Service

Seaside precinct gives local tenants and overnight visitors a few more reasons to linger.

When the Sydney International Boat Show opens next month, Mirvac will be ready to host visitors in fine style for not only shopping at its Birkenhead Point center, but also some R&R at a brand new marina lounge. A five-star destination is how th[...] Tactics Subscribers Read More...

This Isn’t Your Average Office Project

Amenities, Customer Service

Mirvac launches The Third Place for mobile workers.

Mirvac’s mission is to re-imagine urban living, and that includes work. The Australian developer has just introduced The Third Place, a modular co-working office smack in the middle of its Broadway Sydney shopping center. The concept is the la[...] Tactics Subscribers Read More...

intu Visitors Hop while They Shop

Amenities, Customer Service

Happy S-Hopping zones among the new family club’s amenities.

intu has just launched its new family club and that has shoppers literally hopping with joy. The UK developer introduced a "Happy S-Hopping" initiative that allows visitors, whether they are adults or children, to borrow big inflatable branded b[...] Tactics Subscribers Read More...