Westfield GC Holds Court in Queensland

What started out as a sporting event led to a popular amenity that draws the community.

Children with hoop dreams got to play to their hearts' content and learn new skills when Westfield Garden City (Upper Mt. Gravatt, Australia) hosted its GC Slam last month. For nearly two weeks, the center played basketball academy for young vi[...] Read More...

Karaoke Rooms Are Open @ Maremagnum

Amenities, Customer Service

There’s more to mall-based entertainment than movies, stage shows, and licenced properties.

Music legends in their own minds have a brand new place to sing their hearts out at Maremagnum (Barcelona, Spain). As malls set aside more space for leisure and entertainment tenants, the center is on-trend with its Karaoke Rooms. Courtesy of L[...] Tactics Subscribers Read More...

Things Are Looking Up at intu Metrocentre

Amenities

After Clip ‘n Climb, operator Namco UK is set to launch the first in a chain of Angry Birds adventure golf courses at the Gateshead center.

Placemaking means new retail footprint planning for destination shopping centers that want to satisfy the needs of customers looking for emotional and sensory experiences as much as an opportunity to scratch their buying itch. If you want to see[...] Tactics Subscribers Read More...

VivoCity Wants Children to Go Play Outside

Amenities, Customer Service

A pond with paddleboats is just one of the Singapore mall’s standout amenities.

Singapore's VivoCity mall has its share of children-oriented retailers, but its management team isn't expecting little ones to be too keen on lingering inside, their parents dragging them from store to store. The lures for them can be found out[...] Tactics Subscribers Read More...

At Akmerkez, Playgrounds Aren’t Just for Kids

Amenities, Customer Service

Outdoor leisure amenities for grown-ups are on-trend in busy urban centers.

Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried[...] Read More...

The Grown-up Business of Kids’ Play

Amenities, Customer Service

Children get their pick of careers at Westfield Hornsby.

When it comes to entertaining and caring for families at the mall, play areas are a sure thing. The trouble for retail marketers, though, is that the amenities keep getting more elaborate each year. Migros, for one, introduced its Mini-Migros su[...] Tactics Subscribers Read More...

Open Concept: Mirvac Woos Mobile Workers

Amenities, Services

Mirvac’s second work hub trial to begin next week in Queensland.

Hatch is about identifying opportunities to relieve consumer pain points creatively, even if it means disrupting the retail model. Mirvac's innovation program led to the trial of The Third Place work hub at Broadway Sydney. Close to 3,000 bookin[...] Tactics Subscribers Read More...

Need Ambient Music? Try Birdsongs

Amenities, Customer Service

One of the latest compilations to appear on Spotify is a 10-track collaboration between a retail developer, naturalist, and music producer.

There was a time when a tweet only meant one thing: The chirping of a little bird. That's the outdoor auditory experience that a retail developer is offering shoppers this month with a sound strategy that's less focused on the pop charts and mor[...] Tactics Subscribers Read More...

Fickle Spring? There Are Retail Igloos for That

Amenities, Customer Service

The heated and rainproof market shelters can be booked in two-hour slots.

Too hot, too cold, too rainy, too sunny—it's tough for Mother Nature to get the weather right and that can turn steady retail traffic into a mere trickle. Manifesto Market has a solution for that. The central Prague food and culture market int[...] Tactics Subscribers Read More...

Selfie Lovers Get Their Stage

Amenities, Customer Service

The Selfie Photo Box is an addictive amenity at ECE centers.

Potsdamer Platz Arkaden (Berlin, Germany) and dozens of other ECE Projektmanagement GmbH (ECE) shopping centers across Europe are giving their customers a tech-based experience that taps into two strong trends: Consumers' love of selfies and a g[...] Tactics Subscribers Read More...