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Mall of All Trades: Hawthorn 2.0

Development News, Shopping Center Business

A couple of weeks ago, we looked at Hawthorn Mall's placemaking-through-art strategy and its commissioning of four murals to visually signal its imminent transformation. The Vernon Hills (USA) center has now peeled off a few layers to reveal wha[...] Tactics Subscribers Read More...

Shoppertainment on the Fringe in Melbourne

Development News, Shopping Center Business

It's not what (or who) you know, it's where you go. The GPT Group and its marketers have used the notion to position a new Melbourne CBD destination, which they promise shoppers will be worthy of their time, money, and social posts. The ELLA [...] Tactics Subscribers Read More...
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