The Rise of a New Analytics Hero

Technology Lab, Technology News, What's Next Market Focus

David Wang of Imply leaps beyond data warehousing and BI to offer a glimpse of the future of analytics.

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s something much more interesting happening that’s going to change everything in the [...] Tactics Subscribers Read More...

What of E-comm Marketing in 2022?

Shopping Center Business, Technology Lab, Technology News, What's Next Market Focus

Darwin Liu of X Agency shares his outlook based on 5 key market trends.

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers find[...] Tactics Subscribers Read More...

Luxury Retail: Not All Coming Up Roses

What's Next Market Focus

The Media Shop’s Teresa van den Berg brings us up to speed on the retail category and which digital tactics will be most effective with young luxury lovers post-COVID.

The 19th edition of the Bain Luxury Study states that the luxury industry has been heavily impacted by the Covid-19 crisis in 2020. The overall luxury market shrank by 20% to 22% at current exchange rates and is now estimated at approximately[...] Tactics Subscribers Read More...

ICSC Rebrands, Looks to the Future

Shopping Center Business, What's Next Market Focus

Innovating commerce and serving communities are the overarching goals for a refocused ICSC.

ICSC, a name synonymous with commercial real estate investment, development, and operation for the past 65 years, took one more important step toward realizing its 2025 strategy. Built on three pillars, namely to advance industry narrative, gro[...] Tactics Subscribers Read More...

RECon Takeaways: Driving Ancillary Revenue

Community Relations, Shopping Center Business, What's Next Market Focus

This past pandemic year has put community-minded retail marketing in the spotlight.

As the world shut down to deal with COVID-19, retail centers' role as community hubs became paramount. The sharpened focus on non-commercial activities came with its share of financial woes, but it also allowed marketing teams to prove their wo[...] Tactics Subscribers Read More...

What’s Next: Buildings as Gaming Consoles

Technology Lab, Technology News, What's Next Market Focus

CLOU Architects prioritized an omnichannel consumer experience to design this mall’s digital facade.

It's easy to be mesmerized when looking at the high-tech facade of UNIFUN Tianfu Chengdu (UNIFUN – Chengdu, China). With its multimedia features and a stocky Rubik's Cube-like architecture, the 457,466 sq. ft. community mall pops amid a grey [...] Tactics Subscribers Read More...

These Are the New 4Ps of the 2020 Consumers

Shopping Center Business, What's Next Market Focus

Consumers have changed tremendously in the past two decades. Chief Outsiders’ Adrianna Lynch explains why she thinks businesses will fail if they can’t genuinely adapt.

New Year, new decade, and most of us are optimistic about our future. We do know, however, that we need to put forward our fair share of energy and work to make our optimistic thoughts come to life. While there is no silver bullet, the best pla[...] Tactics Subscribers Read More...

These Are the 7 Retail Trends to Watch in 2020

Shopping Center Business, What's Next Market Focus

Beth VanStory of Chief Outsiders has a few tips on making the most of the new market reality.

While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation. Retailers who embrace new technology, deeply explore, understand and leverage consumer behavior, and test new concepts will win. So, what’s in stor[...] Tactics Subscribers Read More...

Digital Class in Session at Mall Retail School

Shopping Center Business, What's Next Market Focus

The Ibn Battuta Mall campus is where MAF Carrefour’s UAE division will get its managers ready for the future of retail.

Just steps away from the busy halls of Majid Al Futtaim's (MAF) Ibn Battuta Mall in Dubai, retail managers are hitting the digital books. Their goal: To stay on top of industry trends, hone their e-commerce skills, and get better at delivering t[...] Tactics Subscribers Read More...

TLC, Hubber Sign Uber Car Ad Deals

Technology Lab, What's Next Market Focus

Taxi and limousine service companies no longer have a monopoly on in-car advertising.

TLC, Primedia Unlimited's indoor lifestyle advertising specialist firm, is about to get Samsung, Visa, and Nescafe Gold's promotional messages in front of Uber-riding consumers in South Africa. The firm and Hubble, Uber's preferred in-vehicle en[...] Tactics Subscribers Read More...