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Catwalk Shows, Style Lounge
The Posh Party Trend Show will be a hybrid event with on-site and live-stream versions.
For its 75th birthday, The Bellevue Collection (Bellevue, USA) is giving itself quite the present: Welcoming its shoppers back to an on-site catwalk show benefiting local non-profits.
This will be the first time since the beginning of the CO[...]
Style Lounge, Stylist and Personal Shopping Services
The Kiwi center keeps things simple and relatable to hook shoppers on social.
The Facebook post thread for Chartwell Shopping Centre (Chartwell Hamilton, New Zealand) reads like a cheat sheet for fashionistas who yearn to up their game. The likes of personal stylist Kharyn Lucas share their tips freely and they're both s[...]
U.S. mall will pony up for shoppers’ one-on-one styling sessions.
It's easy to act on impulse after a Zoom fashion event and click to add a pair of shiny shoes to an online shopping cart. It's just as easy to get distracted and abandon that same cart just moments later. Leslie Trifone knows it so her mall tea[...]
Catwalk Shows, Sales Promotions & More, Style Lounge
Five designers hope to up trading with virtual Fashion Week flash sales.
If you want to see what a true omnichannel marketing plan looks like, head over to the New York Fashion Week site. Well, for starters, it's not just a website but a virtual venue where registered subscribers gained full access to the event's pr[...]
Facebook, Style Lounge, Viral Advertising
Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.
The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...]
Special Events, Style Lounge
Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.
Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...]
The Bellevue Collection’s fall fashion event line-up is stacked.
The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...]
This mannequin fashion show was interactive but perfectly set up for social distancing.
Ready or not for their new on-site/online classrooms, students will soon head back to school and with this new season come two things: Tech tools and a refreshed wardrobe. Northpark shopping center (Ridgeland, USA) and its tenants delved right [...]
Fashion Blogs, Style Lounge
YouTube is the Kiwi Property mall’s platform of choice to get customers stoked about the coming change in season.
Lockdowns have robbed some consumers of the daily impetus to care for their personal appearance, so getting back into a fashionable routine might take time and baby steps. Sylvia Park and its Kiwi Property (KP) owner got a jump on the process.
Hudson Yards teams up with one of TV’s star stylists to spruce up its visual branding.
In a city like New York where people seem to move at the speed of light, you don't get much time to make that all-important first impression. Having a top stylist refresh your look certainly helps. It's done wonders for the team of ambassadors [...]