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Catwalk Shows, Sales Promotions & More, Style Lounge
Five designers hope to up trading with virtual Fashion Week flash sales.
If you want to see what a true omnichannel marketing plan looks like, head over to the New York Fashion Week site. Well, for starters, it's not just a website but a virtual venue where registered subscribers gained full access to the event's pr[...]
Facebook, Style Lounge, Viral Advertising
Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.
The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...]
Special Events, Style Lounge
Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.
Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...]
Catwalk Shows, Style Lounge
The Bellevue Collection’s fall fashion event line-up is stacked.
The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...]
This mannequin fashion show was interactive but perfectly set up for social distancing.
Ready or not for their new on-site/online classrooms, students will soon head back to school and with this new season come two things: Tech tools and a refreshed wardrobe. Northpark shopping center (Ridgeland, USA) and its tenants delved right [...]
Fashion Blogs, Style Lounge
YouTube is the Kiwi Property mall’s platform of choice to get customers stoked about the coming change in season.
Lockdowns have robbed some consumers of the daily impetus to care for their personal appearance, so getting back into a fashionable routine might take time and baby steps. Sylvia Park and its Kiwi Property (KP) owner got a jump on the process.
Style Lounge, Stylist and Personal Shopping Services
Hudson Yards teams up with one of TV’s star stylists to spruce up its visual branding.
In a city like New York where people seem to move at the speed of light, you don't get much time to make that all-important first impression. Having a top stylist refresh your look certainly helps. It's done wonders for the team of ambassadors [...]
Body Scanners, Style Lounge
The merger of fashion and digital on-demand is happening on the mall floor.
Every aspect of the retailing industry is being deconstructed, but the customer remains at its core and is stronger than ever. Even in the fashion category, where the ultimate experience used to be to fit into a top designer's clothing, the dyna[...]
Chadstone collaborated with ELLE magazine to extend its fashion campaign online.
The center’s retrospective gave design students an opportunity to showcase their talents.