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Virtual Mall Tours: More than a Gimmick

Mall Websites, Technology Lab

COVID-fearing consumers want their shopping visits to be as efficient and quick as possible. Malls are responding.

It didn't take Australasian shoppers too long to slide back into old holiday habits and head to their favorite malls in search of Christmas gifts. AMP Capital is already recording customer traffic across its portfolio at 91% of what it was at t[...] Tactics Subscribers Read More...

Virtual Show Leads to In-app Purchases

Mall Websites, Mobile Commerce, Sales Promotions & More, Technology Lab

Mall of America and Popshop Live build an online show audience to lift retail sales.

Retailers are the stars of the Live Stream Shopping shows that the Popshop Live platform is presenting for the Mall of America (MOA – Bloomington, USA). From Air Traffic Toys to Paper Source to The Body Shop, tenants are taking turns peddling[...] Tactics Subscribers Read More...

Tech Tricks Lead Shoppers This Halloween

Mall Websites, Technology Lab

Thanks to a few digital tools, there’s no need to be afraid of celebrating Halloween.

On or off? That question is keeping many a retail marketer up at night these days as the industry tries to balance the immediate need to keep shoppers safe through the next few months of celebrations and the long-term impact of nixing all place[...] Tactics Subscribers Read More...

3 Keys to a Flawless E-comm Experience

Mall Websites, Technology Lab

With retail landlords needing to collaborate with their tenants more than ever, delivering a quality B2B e-commerce experience is crucial.

It’s no secret that the pandemic has made digital channels a mainstay of revenue growth. E-commerce businesses are booming and those that were already leaning into digital are thriving. Conversely, companies that lacked the infrastructure for[...] Tactics Subscribers Read More...

Fashion Retail Browsing, Inspired by Netflix

Apps, Mall Websites, Technology Lab

Beyond protective masks and hand sanitizers, what your shopping center and its tenants need is a good consumer data algorithm.

You watch a couple of Spanish miniseries on Netflix and suddenly your entertainment browser is flooded with suggestions of similar shows. Sound familiar? Well, this type of algorithm-backed engine is coming to a fashion boutique near you. With [...] Tactics Subscribers Read More...

This Way to the Mall…via the Web

Mall Websites, Technology Lab

Belong by Stockland is a temporary online lifestyle destination, but the concept has long-term potential.

If the home is where it's at right now for shoppers, then there's no point in pressuring them to get out before they're ready. Stockland's marketing team prefers to remind them of what they've been missing lately and can start enjoying again, a[...] Tactics Subscribers Read More...

Wedding Biz Is Way Down, but Not Out Yet

Mall Websites, Technology Lab

Would-be brides and grooms might have to alter or postpone their wedding, but the big day still requires planning.

Face masks aren't likely the first items that engaged couples would have put on their bridal shopping lists two months ago, but people adapt. After the shock of a socially distanced Easter, the reality of dissolving wedding plans is setting in.[...] Tactics Subscribers Read More...

Mirvac Has All the Basics Covered

Customer Service, Mall Websites, Technology Lab

The Aussie commercial developer launched an online marketplace for centers in New South Wales, Queensland, and Victoria.

Whether they're trying their hand at baking or need a refill on fresh java beans for their daily home-office break, shoppers can still rely on their local Mirvac Retail (Mirvac) center traders to take care of them. The developer's promise comes[...] Tactics Subscribers Read More...

What’s Next: Easy-click Mall Dining Bookings

Mall Websites, Technology Lab

As F&B tenancy grows, shopping centers are beefing up their website tools accordingly.

Food ordering apps, expanding foodie hubs, and delivery services have enticed a growing number of consumers to literally skip the dishes and opt for eating out or buying pre-made meals. Some Aussie centers are taking the cue and adding online s[...] Tactics Subscribers Read More...

Apple Business Chat: A Bridal Category Disrupter?

Mall Websites, Technology Lab

Apple’s Business Chat platform might still be in the beta version, but it could help David’s Bridal disrupt its retail category.

As far as shopping experiences go, few are as emotional as saying "yes" to the dress, the cake, and a whole lot more. Still, a multinational retailer believes that a very high-tech, AI-powered solution is the key to delivering high-touch servic[...] Tactics Subscribers Read More...

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