Not-so-scary Little Monsters

Capalaba Park pulls some AR tricks to boost its loyalty app usage.

First Santa gave his North Pole operation a high-tech upgrade, with e-mail wish lists and virtual appearances. Now even the little monsters that come out at Halloween to trick and scare kids have been re-imagined thanks to the team behind Capala[...] Tactics Subscribers Read More...

Changing-room Lineups? No Thanks

Apps, Technology Lab

Mall developer partners with retailers to chop wait times.

Shopaholic, fashionista, foodie; it doesn't matter. Nobody likes to stand in line, especially when there's no indication of how long that wait will be. The thing is, shoppers really don't have to with mobile technology at their disposal. Retaile[...] Tactics Subscribers Read More...

What’s Next: Cross-Market Delivery

Apps, Technology Lab

Developer strikes deal that will expand shoppers’ online food ordering choices.

Market and property boundaries mean little to today's digitally savvy consumers. Armed with smartphones and even smarter apps, they can get anything from anyone anywhere. An Aussie shopping center developer has figured out new ways to turn that [...] Tactics Subscribers Read More...

As Good as Cash

Apps, Technology Lab

Malls rely on digital payment platforms and tools to enhance their loyalty programs.

With the holiday season behind them, consumers are ready to redeem all those rewards that they earned for their 'loyalty' and spending. While some retailers and shopping centers opt for gift card perks to help jumpstart their New Year sales, one[...] Tactics Subscribers Read More...

MappedIn Announces Apple Collaboration

Apps, Technology Lab

Simon customers will soon benefit from Apple’s indoor mapping capability.

Here we go. Now that Apple has officially launched its new iOS 11 operating system update, which features indoor mapping capability, opportunities for developers abound. Canada's MappedIn, for one, has announced a collaboration of its own with t[...] Tactics Subscribers Read More...

The Snow Slingers Are Coming

Apps, Technology Lab

Grand Central will entertain children during their school break with its VR experience.

Once your center's marketing crew is done delivering its summer and back-to-school programs, it will be time to switch back to holiday planning. If you're looking for gaming options, the interactive station that Grand Central (Toowoomba, Austral[...] Tactics Subscribers Read More...

Tommy HIlfiger Turns Snaps into Buys

Apps, Technology Lab

Fashion label and Slyce unveil runway 3D image recognition app.

If catwalk shows truly are worth a chunk of your retail marketing budget, then they should at least produce an immediate urge in guests to quickly jot down their favorite pieces to look for on the racks during their next shopping trip. Most like[...] Tactics Subscribers Read More...

Parking App Touted as Green Solution

Apps, Technology Lab

ICES is ready to deploy the smartphone-based solution in retail centers across the UK.

ParkFinder won't help you back your car into a mall stall, but its creators claim that it can do just about everything else. Imperial Civil Enforcement Solutions (ICES) acquired the smartphone app from tech developer Apparcar, and it is now prom[...] Tactics Subscribers Read More...

These 3 Mobile Apps Can Support Retail Staff

Apps, Technology Lab

The technology and marketing specialist shares some top picks for service-focused retail apps.

When it comes to finding an app for your company’s needs, there are options to support virtually any targeted goal. For most companies, the existence of a customer clientele means that customer service is an essential component of running a su[...] Tactics Subscribers Read More...

Looking for Retail Staff? There’s an App for that

Apps, Technology Lab

Wirkn might succeed in ridding you of your “searching for a needle in a haystack” feeling.

If you can find your soul mate through an app, then why not your next star employee? A few retailers and shopping centers are looking for their match with the help of Wirkn, a Canadian-based employment solution provider that developed a namesake[...] Tactics Subscribers Read More...