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Playing for Retail Keeps at DFO

Apps, Technology Lab

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

We Bare Bears’ Big Mall Takeover

Apps, Technology Lab

Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes.[...] Tactics Subscribers Read More...
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