This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

Whole Foods, Headspace Hit the Reset Button

Instagram, Social Media Campaigns, Technology Lab

From mindful eating to cooking with gratitude, the partners are championing a new relationship to food.

Whole Foods Market and Headspace have joined forces for one reason: Help their customers put mindfulness back on the menu, and they've chosen Instagram to deliver fresh content this spring.

The partners are offering Food for Mood, a series o[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

The American department store positions itself with an Instagram game.

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

Follow the Rainbow Brick Road

Instagram, Technology Lab

Sometimes visual cues are all shoppers need to make sense of a retail cluster.

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...