Chasing Ghost Shoppers

Facebook, Social Media Campaigns

After a very quiet stretch, movie theaters and their planned blockbuster releases are once again helping to drive shopper traffic to malls.

The much-anticipated "Ghostbusters: Afterlife" movie won't hit theatres in Australia until New Year's Day, but retail marketers are already putting their own traffic-generating spin on it to get customers back shopping IRL. For one mall, the lu[...] Tactics Subscribers Read More...

Tricks, Treats, and Stories at 313@Somerset

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns

Shoppers are invited to actively contribute to the retail center’s seasonal content.

313@Somerset's "Park & Perks" for all indeed makes it straightforward for shoppers to bag some deals this fall. Just visiting and spending sometimes as little as S$30 (US$22) at the Singapore mall is good enough for GWPs ranging from free parki[...] Tactics Subscribers Read More...

How Do You Measure Return on Ad Spend?

Marketing Budgets, Marketing Research, Shopping Center Business, Technology Lab

X Agency’s Darwin Liu offers a rundown of mistakes e-commerce marketers make.

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or purchase intentions. When it comes to measuring ad spend, there are a handful of common pi[...] Tactics Subscribers Read More...

Up Next Is What’s Next in Fashion

Instagram, Social Media Campaigns, Technology Lab

PR veteran, Albert Ayal’s keen eye for innovative fashion is giving emerging designers a crucial boost.

Fashion lovers and specialist media editors are flocking to Up Next's Instagram page (@upnextdesigner) to feed their curiosity and stay ahead of style trends. Albert Ayal, a public relations expert with many years of experience under his belt, [...] Tactics Subscribers Read More...

Music to London Commuters’ Ears

Customer Service, Entertainment, Services, Technology Lab

Digital content for people on the go doesn’t get more local than this.

Whether they'd rather pass their rush-hour-traffic time reading or listening to compelling content, The Commuter Club has something for Londoners. The UK organization curates a selection of playlists, podcasts, interviews, and articles that con[...] Tactics Subscribers Read More...

#ForAllWatch: A Mall’s Inclusiveness Move

Customer Service, Language Assistance, Mall Websites, Special Needs, Technology Lab

This Brazilian property has removed a major barrier for its online visitors.

There is no question that curated still images and videos greatly enhance the shopper experience on retail websites and social media pages—if you can see and hear them. The thing is, not everyone can, so Shopping Boulevard (Rio de Janeiro, Br[...] Tactics Subscribers Read More...

Lady Gaga in the Mall House

Entertainment, Special Events, Technology Lab

Westfield has realized a real PR coup with the “Love for Sale” virtual premiere.

If you're concerned about the limited cachet of virtual mall events, consider this: Lady Gaga will be performing excerpts from her latest album with Tony Bennett on Live.Westfield.com this coming September 30. Touted as an exclusive gig, the on[...] Tactics Subscribers Read More...

“New Sounds Live” to Challenge Mall Shoppers

Entertainment, Special Events, Technology Lab

This curated installation should be music to STEAM fans’ ears.

Prime numbers and algorithms aren't often associated with the performing arts, but they are at the heart of the synthetic sounds experience that will await visitors in the winter garden at Brookfield Place in New York City next month. "New Soun[...] Tactics Subscribers Read More...

Okay, Enough with the Sweats and Slippers

Advertising Creative Design, Design Studio, Social Media Campaigns, Technology Lab

Westfield Australia steps outside the mall box with its new spring campaign.

Now that COVID is looking like the precursor to cyclical disruptions, consumers are running out of excuses for their lingering frumpy-mess look. Westfield (Australia and New Zealand) has taken it upon itself to address the matter and move its s[...] Tactics Subscribers Read More...

Keep an Eye on These Digital Marketing Trends

Technology Lab, Technology News

X Agency founder, Darwin Liu reviews 10 trends that will affect e-commerce businesses going forward.

Nine out of the top 10 global eCommerce companies saw double-digit revenue growth due to Covid-19, which means there is an abundance of opportunities to make your mark on the eCommerce world post-pandemic. As the market continues to grow, busin[...] Tactics Subscribers Read More...