Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

On-demand Leisure Without Streaming. What?

Customer Service, Email Marketing

An Aussie bookseller is doing its best to mirror in-person service online.

It's sad but true: Hybrid programs are no longer difference makers for stores and shopping centers, but offers that consumers expect. That's how quickly things change in the world of retailing, especially after this past COVID accelerator year.[...] Tactics Subscribers Read More...

Meme’s the Word at K11 Art Mall

Entertainment, Special Events, Technology Lab

This unique installation begins online and culminates on-site at the mall.

What qualifies as Culture? Online, it's pretty much anything that will go viral. Just think of memes, be they snapshots, hilarious quotes, or clips of TikTok videos that spread in mutated forms across the web. K11 Art Mall just opened a pop-up [...] Tactics Subscribers Read More...

How Do Shoppers Rate Your Mall Website?

Mall Websites, Technology Lab

A star rating system allows SM Supermalls and its tenants to get instant and actionable consumer feedback.

The marketers in charge of digital communication and e-commerce for SM Supermalls in the Philippines are able to answer that question without hesitation because they pose it on the developer's web portal every chance they get. The polling isn't[...] Tactics Subscribers Read More...

The Nostalgia Card? DSM Is Playing It

Facebook, Social Media Campaigns, Technology Lab

From fashion shopping to food favorites, memories are treasure troves for story branding and placemaking ideas.

With so many restrictions placed on their mobility and lifestyles, consumers have had to rely on their memories of more relaxing times to get through this past year. It's only logical then that retailers should be tempted to tap into nostalgia [...] Tactics Subscribers Read More...

Tanger Is Ready for Hybrid Shopping

Loyalty Programs, Sales Promotions & More, Technology Lab

Customers get access to local retail savings before they even step out the door.

Mall coupon books and point-based loyalty schemes are nothing new, but it certainly seems that the tech-powered side of those marketing programs is getting better and slicker. The Tanger Outlets digital coupon book strategy is a good example of[...] Tactics Subscribers Read More...

MainPlace Mall Revamps Its Shopping Portal

Mall Websites, Technology Lab

The Centennial Collection destination and Adeptmind reveal phase 2 of the AI-powered site.

Centennial's marketers don't seem to think that the hybrid shopping trend will fade any time soon. Its MainPlace Mall in California has just completed a few website upgrades and is now formally inviting customers to "Shop the Mall at Home." Not[...] Tactics Subscribers Read More...

Who’s Controlling Your Ad Network?

Shopping Center Business, Technology Lab

Aussie real estate group is betting big on its in-mall digital ad network.

To outsource or not to outsource in-mall advertising? That is a question that marketers are increasingly asking themselves as the pace of retail digitization quickens all over the globe. For one development company, managing things in-house sim[...] Tactics Subscribers Read More...

intu Xanadú Whets Shoppers’ Tech Appetite

Apps, Sales Promotions & More, Seasonal Giveaways, Technology Lab

With more shoppers browsing and buying online, this Madrid center’s promo team is extending its web reach.

Consumers are morphing into hobby chefs, interior decorators, and DIYers of all kinds during this pandemic and they're looking for inspiration online. That has the marketing team from intu Xanadú (Madrid, Spain) relying more on digital channel[...] Tactics Subscribers Read More...