The District Docklands Bets on Immersive Play

Entertainment, Special Events, Technology Lab

Aussie destination’s temporary installation stimulates visitors’ senses and offers a welcome creative outing.

Escapes from the everyday seem harder to pull off right now, which means it's the perfect time for retail destinations to up their entertainment game. At The District Docklands (Melbourne, Australia), Imaginaria is taking up some 10,765 sq. ft.[...] Tactics Subscribers Read More...

These Tech Partners Want Your Windows

Technology Lab, Technology News

Transforming shop windows and digital screens into immersive displays is one way to monetize retail space right now.

With every problem to solve come new opportunities. Figuring out how to help retailers and commercial property owners make it to the other side of this pandemic is no different and a new marketing tech supplier is looking to become a key part o[...] Tactics Subscribers Read More...

Virtual Mall Tours: More than a Gimmick

Mall Websites, Technology Lab

COVID-fearing consumers want their shopping visits to be as efficient and quick as possible. Malls are responding.

It didn't take Australasian shoppers too long to slide back into old holiday habits and head to their favorite malls in search of Christmas gifts. AMP Capital is already recording customer traffic across its portfolio at 91% of what it was at t[...] Tactics Subscribers Read More...

What’s Next: Virtual Closet Tours

Facebook, Style Lounge, Viral Advertising

Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.

The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...] Tactics Subscribers Read More...

Mall Shows Team Spirit with Club App

Apps, Community Relations, Community Room, Technology Lab

European mega mall helps sports club members check in and check out safely despite COVID-19.

The restrictions are getting tighter for public facilities and clubs of all sorts across Europe, but a retail center's tech team has figured out a way to loosen the COVID-19 pandemic's grip on their operations: A free mobile app and QR code che[...] Tactics Subscribers Read More...

Best Buy Gets Out of Waiting Mode

Sales Promotions & More, Viral Advertising

The big-box retailer strikes a balance between story branding and pushing sales of specific products.

It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...] Tactics Subscribers Read More...

Yes, Gaming Could Boost Mall Sales, Too

Technology Lab, Technology News

A new partnership aims to boost mall traffic and sales through retail gamification.

Brick-and-mortar retailers can obsess over how much time shoppers are spending online these days versus physical spaces, but more concerning is where they're spending their money. The Alliance on Facilitating Smart Commerce in Singapore is focu[...] Tactics Subscribers Read More...

Virtual Show Leads to In-app Purchases

Mall Websites, Mobile Commerce, Sales Promotions & More, Technology Lab

Mall of America and Popshop Live build an online show audience to lift retail sales.

Retailers are the stars of the Live Stream Shopping shows that the Popshop Live platform is presenting for the Mall of America (MOA – Bloomington, USA). From Air Traffic Toys to Paper Source to The Body Shop, tenants are taking turns peddling[...] Tactics Subscribers Read More...

Tech Tricks Lead Shoppers This Halloween

Mall Websites, Technology Lab

Thanks to a few digital tools, there’s no need to be afraid of celebrating Halloween.

On or off? That question is keeping many a retail marketer up at night these days as the industry tries to balance the immediate need to keep shoppers safe through the next few months of celebrations and the long-term impact of nixing all place[...] Tactics Subscribers Read More...

Mall Signage Takes Shoppers’ Temperature

Technology Lab, Technology News

Tech retrofitting program turns existing digital screens into health screening devices during COVID-19.

Mask or no mask—that's one debate raging in communities across the globe as COVID-19 has yet to let go of its stronghold on retail operators and their customers. For some, the use of touchscreen units has also become questionable and that has[...] Tactics Subscribers Read More...