Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce[...] Tactics Subscribers Read More...

In the heat of the action and at the head of a fast-moving brigade is where chefs feel most at home. The COVID-19 pandemic, however, is threatening to throw a growing number of them out of the kitchen. A team of logistics experts believes that [...] Tactics Subscribers Read More...

The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...] Tactics Subscribers Read More...

It will be some time before retail analysts can determine whether Uniqlo's latest visual merchandising and sales promotion concept is a major leap into the industry's phygital future or merely the case of a brand giving in to a shoppertainment [...] Tactics Subscribers Read More...

Don't sweat the small stuff but be grateful for little miracles, like the retail industry inching its way back to regular trading. At The Base, it's reason enough to rally shoppers and take a moment to acknowledge and reward resilience through [...] Tactics Subscribers Read More...

It's easy to see a company's COVID-19 tweet as a PR tactic, but the message that the CEO of Paramount Fine Foods posted online a couple of weeks ago means a lot more than that. Every retweet of his pledge is providing meals to eight hungry peop[...] Tactics Subscribers Read More...

With the current recession, coronavirus, and uncertainty, businesses are trimming down on expenses and even choosing not to stay active or be present on social media. I believe this is the biggest mistake any business or brand can make right no[...] Tactics Subscribers Read More...

If you say you're looking for the new face of a shopping center, then expect a couple of automatic yawns and sighs. But intu Derby might succeed in avoiding those with its latest search, which will require new "real people" talent to do more th[...] Tactics Subscribers Read More...

Interactive, current, and attractive to all demographics were the marks that Andrea Davison focused on hitting when she was brainstorming ideas (with herself) for a new promotional strategy at the wee hours of the morning. The marketing directo[...] Tactics Subscribers Read More...

Last winter was particularly harsh in Canada’s province of Québec, leaving shoppers even wearier than usual after the busy holiday season and making the task of engaging them tougher for malls like Place du Saguenay in Chicoutimi. Even using[...] Tactics Subscribers Read More...