The Happy Shopper Hunt

Kildonan Place looks to its own customers to front its next campaign.

Would-be models won't have to worry about their age, size, or look when Kildonan Place (KP) hosts its open casting call this Saturday. The Canadian center's marketing team is welcoming anyone to participate and be among the many faces of its upc[...] Tactics Subscribers Read More...

Meet the Youth Whisperers

Social Media Campaigns, Technology Lab

High-school students conspire to make their favorite mall appealing to their peers.

High-school student groups need money to run their programs and special events. Shopping centers need to court youths today to sustain their business in the future. One American property team saw an opportunity to align the two pursuits, and it [...] Tactics Subscribers Read More...

Snap! That Looks So Good

Social Media Campaigns, Technology Lab

STC finds a way to dazzle would-be Taste MRKT customers—through photography.

A picture is worth a thousand words, the old adage goes. Nowadays, it's also worth a thousand bites. With restaurants, take-out eateries, cafés, food trucks, pop-ups, grocers, and blogs all competing for their share of consumer wallets, image b[...] Tactics Subscribers Read More...

Gap Uses Social Posts as Shoppable Ads

Social Media Campaigns, Technology Lab

The Gap x You campaign turns candid photographs into incentives to shop for spring.

Have you heard of Olapic? If not, then Gap's marketers are one step ahead of you. The online platform turns what it calls earned content, the comments and images that your customers and brand advocates share on social media, into sales drivers. [...] Tactics Subscribers Read More...

Social Media Outlook 2017

Social Media Campaigns, Technology Lab

Talkwalker’s go-to influencers weigh in and outline their top eight trends for next year.

2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We've[...] Tactics Subscribers Read More...

Urbery, Unilever Run #DoughToDoor Service

Facebook, Social Media Campaigns

Peckish customers can order their frozen treats via Facebook Messenger.

It's three o'clock in the afternoon. You need a little pick-me-up treat to help you through the rest of your workday. A walk to the neighborhood cafe? Tempting. Using Facebook for curbside ice cream delivery? Better. That's the consumer pattern [...] Tactics Subscribers Read More...

Marketgate Sees Return on Social Investment

Facebook, Social Media Campaigns

Store opening is the hook for a boost to online engagement performance.

Last month, we told you that the redeveloped Marketgate shopping center was getting ready to unveil its new anchor tenant, a 31,000 sq.ft. Primark fashion concept store. It burst onto the Lancaster, UK, scene on August 24 following a social medi[...] Tactics Subscribers Read More...

A World of Christmas Warmth

Social Media Campaigns, Technology Lab

Ogilvy & Mather Hong Kong help Shangri-La Hotels and Resorts grow its social media following.

Ogilvy & Mather Hong Kong crafted an elaborate tale last year to help the Shangri-La Hotels and Resorts spread some holiday cheer online. With the goal of growing the upscale hotel chain's Instagram and WeChat following, it created a social camp[...] Tactics Subscribers Read More...

Art Project Links Digital to Mall Environment

Social Media Campaigns, Technology Lab

Arden Fair uses a social media contest to source local artists to produce video content.

Multimedia installations in retail environments are very effective in grabbing shoppers' attention, and that can be a problem. People expect them to remain as dazzling as they were the first time they saw them—a real challenge for marketers. A[...] Tactics Subscribers Read More...

CF Fairview Park Turns Back the Clock

Social Media Campaigns, Technology Lab

Ontario mall celebrates its 50th anniversary with a social media contest.

When was the last time you saw a mall food court set up with formal tableware, or one packed with gentlemen in full suits and ladies in dresses and coats? Some of the shoppers at CF Fairview Park (Kitchener, Canada) are probably too young to hav[...] Tactics Subscribers Read More...