The Harvey Nichols Brand Story Ends at the Till

Social Media Campaigns, Technology Lab

“Into the Woods” is the theme of choice, and the UK retailer weaves it through every facet of its holiday fashion campaign.

It is one thing to splurge on a slick advertising campaign; it’s another to turn that investment into retail sales. Harvey Nichols tried to do both last November with its “Into the Woods” theme. “In the depths of the forest where time[...] Tactics Subscribers Read More...

UCM Does Black Friday

Social Media Campaigns, Technology Lab

The Vault Files’ Gaby Burger is ready to take the #SnapFriday competition winner on a $500 shopping spree.

Thanksgiving has been over in Canada for weeks, but Upper Canada Mall (UCM) is indulging its shoppers with another celebration borrowed from the U.S. calendar. Until November 26, they can follow UCM on Instagram, head to the mall to take a photo[...] Tactics Subscribers Read More...

Target: A Picture Is Worth a Thousand Sales Pitches

Social Media Campaigns, Technology Lab

The retail king of “cheap chic” has some fun turning mundane merchandise into memory-builders in social media campaign.

Target’s creative team seems to have found a new gear. The normally value-focused department store is using its Instagram platform to demonstrate how even the most mundane of products can be the triggers of something fun, imaginative, and unex[...] Tactics Subscribers Read More...

Rockland Has Every Holiday Fashion Silhouette Covered

Social Media Campaigns, Technology Lab

Facebook “cheat sheets” make putting together an outfit a cinch for V, A, H, X, I or O bodies—footwear pairing included.

Broad shoulders, small hips, big chest, no waist—ah, the conundrum of making real bodies look great, especially for those holiday parties. Rockland shopping center’s marketing team has taken to social media to give its style-conscious client[...] Tactics Subscribers Read More...

Balloon Art + Twitter = Old Navy Selfiebration

Social Media Campaigns, Technology Lab

Retailer marks 20th anniversary with Warhol-style, Twitter-based campaign that made shoppers’ own birthday wishes come true.

The world doesn’t really need another selfie campaign, but fresh twists on balloon art for birthday parties are well overdue. Old Navy came up with one of them recently when it teamed up with tech innovation agency Deeplocal to create #Selfieb[...] Tactics Subscribers Read More...

Better than Grévin? Dot Baires Facebook Fans Honor 25 Shoppers with their Own Mannequins

Social Media Campaigns, Technology Lab

My-mannequins are built to shoppers’ likeness and give Buenos Aires community center a way to visually enhance its brand and connect with customers.

Since opening its doors in 1882, the Grévin wax museum in Paris has given world figures and celebrities a way to celebrate them making history. It’s normally not a destiny for the common man, but one mall in Argentina has offered its customer[...] Tactics Subscribers Read More...

Fans for Hire

Social Media Campaigns, Technology Lab

France’s Alma Rennes shopping center helps local residents find work via Facebook. What have you done for your community lately?

Looking for work can be stressful, and entering the queue at a recruitment center darn right depressing. France’s Alma Rennes shopping center, however, has a different idea to connect the unemployed in its community with potential employers: i[...] Tactics Subscribers Read More...

All Sewn Up: Oakridge Centre, Langara College Seal B2B Deal

Social Media Campaigns, Technology Lab

Design Formation students given just three weeks to replicate designer dresses using such modest (and rather unusual) materials as coffee filters, pins, and packing tape.

They’ve been in the same neighborhood for years, but Oakridge Centre and Langara College have just crossed marketing paths for the first time. Having discovered a common interest in fashion and outreach programs, they collaborated on the Paper[...] Tactics Subscribers Read More...

Slam Dunk: Oreo Makers, Tech Firm Pull Off Twitter PR Stunt

Social Media Campaigns, Technology Lab

People visiting SXSW “printed” their own custom Oreo cookies, while others use touchscreen vending machine to select and taste a dozen flavors created based on Twitter feeds.

Messing with a classic product used to be a marketing no-no, but consumers’ push for personalized experiences has changed all that. Snack food giant, Mondelēz International indulged visitors at the South by Southwest (SXSW) Interactive Festiv[...] Tactics Subscribers Read More...

Social Favors

Social Media Campaigns, Technology Lab

This past fall, shoppers bagged some free £30 meal vouchers every week for re-tweeting some of the center’s posts.

Wagamama opened recently at The Academy Aberdeen (UK), so the center is trying to generate some word-of-mouth promotion on Twitter. After posting preview punch pictures on its network the day before the eatery’s launch, The Academy is askin[...] Tactics Subscribers Read More...