Who Doesn’t Love a Fashion Retrospective?

Advertising Creative Design, Design Studio

Communicating about shared past experiences is a good way to focus shoppers’ attention on your center’s enduring brand.

If you aren't sure what to do to mark your retail center's big anniversary, a good retrospective is a nearly foolproof marketing tactic. Going down memory lane, be it a culinary, fashion, or musical one, is always entertaining and rather effect[...] Tactics Subscribers Read More...

Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

Back to School: The Big Retail Test Is Set

Advertising Creative Design, Design Studio, Sales Promotions

Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.

The wait-and-see game is over for American retailers and the shopping centers that house them. According to the National Retail Federation (NRF) and its research partner, Prosper Insights & Analytics, the back-to-school (BTS) shopping season ha[...] Tactics Subscribers Read More...

Longchamp Paris Saddles Up in Style

Advertising Creative Design, Design Studio

The equestrian-inspired ad campaign for the Le Pliage collection is a nod to the fashion house’s creative foundation.

Luxury-focused aspirational campaigns have taken a bit of a beating during COVID, with some consumers temporarily setting aside their first-world fashion problems to focus on more essential considerations such as health, wellness, family, and c[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

The New Moon creative agency’s Brenda Martinez wonders if it isn’t simply too little too late for the once lingerie powerhouse.

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

The Gnomes Take Over the Runway

Advertising Creative Design, Design Studio

A UK department store finds a most unusual way to announce its new garden center’s imminent arrival.

In the age of social marketing and personalized avatars, it isn't that uncommon to see brands and shopping centers create fashion ad campaigns around quirky characters. But gnomes? One new department store/boutique duo doesn't have a problem wi[...] Tactics Subscribers Read More...

This RL Campaign Idea Is Worth Copying

Advertising Creative Design, Design Studio

Ralph Lauren shows that so-called “real people” campaigns can be highly styled.

Howie Guja is a pro photographer and his wife Jana an equestrian—not your average mom and dad duo but still a real-life couple raising daughters, Lilly and Nora, in the well-off community of Bellport, Long Island (USA). They're the subjects o[...] Tactics Subscribers Read More...

Campaign of the Week: ØVERCAST

Advertising Creative Design, Design Studio

Artist, David Maxwell popped up at Rosedale Center in quarantine quarters like no other.

The mall as the ultimate place to be in quarantine for months? That's the idea behind the installation that David Maxwell dreamt up to anchor the Spring 2021 fashion campaign for Rosedale Center (Roseville, USA). The multimedia artist created s[...] Tactics Subscribers Read More...

Emporio Armani: Just Keep on Moving

Advertising Creative Design, Design Studio

This spring will be no time to stand still, but an opportunity to get on with life in style.

There's a lot that you can convey in a campaign video. For Emporio Armani, this spring/summer is all about moving—forward, freely, wherever your individual path takes you. British Photographer, Max Vadukul shot the 15-second spot in a cinemat[...] Tactics Subscribers Read More...