Tricks of the Graphic Design Trade

Advertising Creative Design, Design Studio

Chadstone and its art collaborator have found a way to make a fashion campaign pop.

It seems that people around the world are craving happy news and some levity in their lives because many retail destinations, be they shopping centers or individual boutiques, are opting to welcome the new fashion season with whimsical ad creati[...] Tactics Subscribers Read More...

This Is How You Gain Local Retail Status

Advertising Creative Design, Design Studio

Rundle Mall launches its Winter 2019 fashion season with a renewed media partnership.

Who gets to decide which look or color will be in next season? Nobody knows. If you ask us, it's all Houdini stuff and nobody cares. Once the word is out, retailers stock up, social influencers get on board, and shoppers flock to their favorite [...] Tactics Subscribers Read More...

Swarovski Shows Its More Relatable Side

Advertising Creative Design, Design Studio

The jewelry brand freshens up its ad campaign creative for the summer.

From apparel to footwear, fashion labels whose creatives like to take the long view are developing brand stories and advertising campaigns in innovative ways, be it through arts and culture collaborations or by trying new media combinations and [...] Tactics Subscribers Read More...

One of These Mall Models Is an Ex Soccer Pro

Advertising Creative Design, Design Studio

The mega-mall proudly flaunts its local roots in its ad campaign.

If you lived in Edmonton, Canada, you'd know right away which one—that would be Lance Parker. It's an insider's thing that plays right into West Edmonton Mall's marketing plans. WEM, as it is known, celebrates its local Prairie roots with the [...] Tactics Subscribers Read More...

Moreno Valley Mall Declares Its Community Love

Advertising Creative Design, Design Studio

After a year of conducting consumer research, the mall has relaunched its brand.

Moreno Valley Mall and its owner, the IGP Business Group, have a new modus operandi for the California property: Love. The word encapsulates the insights that the organizations have gained over the past year spent observing the habits of their l[...] Tactics Subscribers Read More...

The Appeal (and Perils) of Comparative Ads

Advertising Creative Design, Design Studio

Brand match-ups can be entertaining for consumers, but are they effective?

The ad wasn’t rude, obnoxious, or over-the-top. It was actually really quite useful, asking: “Vehicle A has such and such brakes, Vehicle B does not – would you put your family at risk?" I sat up and took note. Of course, I needed the brak[...] Tactics Subscribers Read More...

Holiday Watch: Coach Window Auditions

Advertising Creative Design, Design Studio

Selena Gomez stars in this short holiday film that’s not quite what you’d expect.

Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to [...] Tactics Subscribers Read More...

Winning Over Shoppers with Shoppers

Advertising Creative Design, Design Studio

Focusing campaigns on real people makes more marketing sense than ever before.

A decade ago, putting "regular people" on a billboard or the front cover of a lifestyle magazine might have been considered a risk, but not anymore. As consumers increasingly find inspiration in their peers rather than otherworldly models and ce[...] Tactics Subscribers Read More...

Absolut Is Seeking Its Next Incarnation

Advertising Creative Design, Design Studio

The brand continues with its tradition of creative collaborations.

Managing a brand's identity no longer needs to remain in the hands of one agency of record. Just as labels create limited-edition product lines and pop-up environments that keep shoppers excited about what they'll come up with next, the same goe[...] Tactics Subscribers Read More...

Who’s Afraid of the Dark?

Advertising Creative Design, Design Studio

This Danish center wins this week’s prize for having some seasonal fun with shoppers.

If you need proof that a clever idea trumps a big budget when it comes to creating advertising campaigns that stick, look at what Rødovre Centrum is doing this Halloween season. The Danish mall tapped into the spooky spirit of the celebration w[...] Tactics Subscribers Read More...