UGG TURNS 40

Advertising Creative Design, Design Studio

The company is no longer a startup, but it has retained its brand youthfulness.

UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniver[...] Tactics Subscribers Read More...

A Face of Face-off

Advertising Creative Design, Design Studio

Online is where this community battle was won.

It's tough to pick one person to represent a shopping center's clientele, but it's a choice you have to make if you want to use an ambassador to help promote your property. One marketing team did the sensible thing: It passed the buck to its cus[...] Tactics Subscribers Read More...

FW18 Take One at Yorkdale

Advertising Creative Design, Design Studio

The center’s latest campaign mashes up fashion, music, film, and animation.

Here we go, it's fall/winter fashion show season again. Let's start with a look at the new campaign by Yorkdale (Toronto, Canada). The multimedia creative is the product of the center's collaboration with photographer Chris Nicholls and stylist [...] Tactics Subscribers Read More...

This Is the Beauty of Color-blocking

Advertising Creative Design, Design Studio

Place Rosemère uses plays on imagery and words to make its seasonal campaign pop.

Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different[...] Tactics Subscribers Read More...

A Conscious H&M

Advertising Creative Design, Design Studio

The fast-fashion retailer gets ready to unveil its new sustainability-focused collection.

Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 bill[...] Tactics Subscribers Read More...

At First Sight: Les 3 Fontaines

Advertising Creative Design, Design Studio

A visual campaign helps a French center stay top-of-mind during construction.

Envisioning what a shopping center will look like after a redevelopment takes imagination. So does seeing past hoarding, dust, scaffolding, and congestion in the halls, which is why Les 3 Fontaines (Cergy, France) is helping its customers do bot[...] Tactics Subscribers Read More...

Coke x Adobe x You

Advertising Creative Design, Design Studio

Brand partners launch global design challenge ahead of the PyeongChang 2018 Games.

If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it wants to see its visual assets re-imagined[...] Tactics Subscribers Read More...

Perkins Rowe Gets a Social Boost

Advertising Creative Design, Design Studio

Social media influencers help launch the center’s new multi-platform campaign.

It's been a decade since Perkins Rowe opened for business in Louisiana. Now the lifestyle destination is ready for an upgrade and re-positioning its brand to better reflect changes to come. "Our belief is that retail and mixed-use places need[...] Tactics Subscribers Read More...

Mannequins Come Alive for 24 Sèvres

Advertising Creative Design, Design Studio

LVMH launched a new e-platform that’s all about luxury fashion.

Some might find this creative concept a little odd, and others alluring. Either way, LVMH (the group behind Christian Dior, Edun, Louis Vuitton, Marc Jacobs, several other fashion houses, and a diverse set of companies) will have done its job in[...] Tactics Subscribers Read More...

The Full English with Chloé

Advertising Creative Design, Design Studio

Designer brand takes its fans to breakfast in London’s West End.

If you're a fan of colorful British characters, then you'll enjoy stepping into this London diner together with Chloé's fashionable young women. The French designer label had some fun recently with this commercial that's shot like a behind-the-[...] Tactics Subscribers Read More...