Squish Theatre Steps into The Square Window

Décor Themes, Design Studio, Entertainment, Special Events

Support from Arts Council England made the live performances possible.

Animating a retail window is a sure way to stop shoppers in their tracks. That's what happened at The Square Camberley (UK) last Saturday when a mannequin came to life with the help of the Squish Pop-Up Theatre. Part of a new Miss High Leg Kick[...] Tactics Subscribers Read More...

Selfridges Gets into the Sensory Game

Décor Themes, Design Studio, Technology Lab, Visual Merchandising

Mood-boosting windows and VR pods are part of the retailer’s experiential marketing plays.

Can focusing on a "Super Self" really create a Super Future in which people feel good? British department store, Selfridges intends to make the case in three chapters, the first of which it currently shares through a series of mood-boosting ret[...] Tactics Subscribers Read More...

Smiley Just Turned 50

Décor Themes, Design Studio, Visual Merchandising

The brand is celebrating its milestone by spreading a little joy in stores and on the street.

For its 50th anniversary, the Smiley brand is taking its positivity manifesto to the street with an international "Take the Time to Smile!" visual campaign, a collaboration with graffiti artist André Saraiva aka Mr. A, arts and culture media p[...] Tactics Subscribers Read More...

Cockburn Gateway Makes a Sensory VM Play

Décor Themes, Design Studio, Visual Merchandising

Art and visual merchandising inspired by the local WA nature are key to the mall’s category marketing strategy.

Temperatures are about to start dipping Down Under and for Cockburn Gateway (Perth, Australia), it means getting shoppers thinking about swapping—and updating—their wardrobe for the new fashion season and sprucing up their homes, too.

Wi[...] Tactics Subscribers Read More...

Shoppers Skip Down Love Lock Lane

Décor Themes, Design Studio, Entertainment, Special Events

Desert Ridge Marketplace transformed its District Stage for an entire month dedicated to love.

Instead of handing out roses and chocolates to whomever happened to be walking its halls on Valentine's Day, Desert Ridge Marketplace turned itself into a destination for couples ready to profess their love in public by walking down the Love Lo[...] Tactics Subscribers Read More...

Bluewater Is Giving Creatives a Hand Up

Design Studio, Visual Merchandising

Its continuing education program is just the type that could be effective as a virtual or hybrid course.

Mall-based apprentices in visual merchandising (VM) could soon obtain college-recognized certification. The best part is that the training will have only cost them £20 (US$27)

Bluewater (Kent, UK), in partnership with The Learning Shop (a t[...] Tactics Subscribers Read More...

WS Spreads Love in the Neighborhood

Décor Themes, Design Studio

The developer’s public art installations have far-reaching benefits for seniors living in isolation.

WS Development (WS – USA) hit a stroke of serendipity with its latest community program. The company's desire to connect with residents near its neighborhood destinations across New England coincided with the 120th anniversary of Sweethearts [...] Tactics Subscribers Read More...

Angels on Duty at Nový Smíchov

Décor Themes, Design Studio, Sales Promotions, Sales Promotions & More, Visual Merchandising

The Prague center’s retailers and partner brands went big for Valentine’s Day.

Valentine's Day tends to come with its load of anxiety as lovebirds mull over what to get and where to eat to mark the fleeting occasion. At Nový Smíchov (Prague, Czech Republic), a crew of male and female angels came to the rescue, assisting[...] Tactics Subscribers Read More...

The Style Battle Is On at Sylvia Park

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More, Style Lounge

Having shoppers vote for their favorite looks adds another dimension to the center’s fashion campaign.

Style, like people, isn't uni-dimensional. That's part of the sub-text to the "Choose More You" fashion campaign at Sylvia Park (Auckland, New Zealand). To drive home the point and entice shoppers to explore its many stores, beyond their usual [...] Tactics Subscribers Read More...

The North Face Pops Up on Changbai

Advertising Creative Design, Design Studio

Fans of the brand had to push their own limits just to reach the brand’s store in the wild.

Retail marketing in a Winter Olympics host city? It's complicated. The North Face knows a little something about that. With the Beijing 2022 Games just around the corner, the outdoor goods brand had to temporarily shut down its iconic store in [...] Tactics Subscribers Read More...