Tmall Looks to Cash In on Beijing Games

Advertising Creative Design, Design Studio

Alibaba’s online marketplace gives shoppers full license to ditch their routine and hit the slopes.

It took a little longer this time around—blame it on COVID, among other mood dampers—but retail brands are now releasing their Olympic-themed campaigns ahead of this year's Beijing Winter Games, coming February 4-20. As one of China's preem[...] Tactics Subscribers Read More...

Country Club Plaza Maps Out Selfie Spots

Community Relations, Community Room, Décor Themes, Design Studio

The Kansas City center adds to its list of destination backdrops.

Santa and other holiday sets get the lion's share of traffic when it comes to snap-happy shoppers. However, the list of retail properties creating selfie and social media-friendly murals and all sorts of backdrops is growing, which is a good th[...] Tactics Subscribers Read More...

Alright, Alexa, Turn On Christmas

Décor Themes, Design Studio, Technology Lab, Visual Merchandising

Technology is transforming retailing at the speed of light, including some treasured holiday traditions.

Brick-and-mortar holiday windows have not lost any of their appeal. Why else would one of the kings of online retailing—that would be Amazon—have formed a partnership to create a destination window in New York City?

Together with the Ne[...] Tactics Subscribers Read More...

From Need to Want: Retail Pods Get Festive

Décor Themes, Design Studio, Food & Beverage, Sales Promotions & More

The Winter Chalets at Westfield London are open for bookings and customizable via Bluetooth tech.

The infatuation with styling up PPE might be waning, but retail pods continue to strike pleasant chords. The cozy installations that enabled foodies to enjoy dining out at the height of the COVID pandemic and sheltered patrons from the elements[...] Tactics Subscribers Read More...

Kids to Co-star in Mall’s Christmas Window

Décor Themes, Design Studio, Entertainment, Sales Promotions & More, Visual Merchandising

Personalization will be a key element of Rundle Mall’s digital holiday programming.

Rundle Mall's marketing team is changing things up this year to break the monotony of holiday set line-ups. For one, Santa won't be glued to a center court chair but will meet with families inside two tenant stores: in the Myer Santaland and th[...] Tactics Subscribers Read More...

Galeries Lafayette Goes for Good—Again

Design Studio, Sales Promotions & More, Visual Merchandising

Known for lux, the department store is giving pre-loved apparel an aura of glamor.

Shoppers who like to stay on top of fashion trends are probably bored by what's inside their own closets after so many months of retail disruptions. What others are eager to discard, however, might turn out to be their new favorite outfit. Gale[...] Tactics Subscribers Read More...

Creatives Take Up Mall Residence at EM

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

An immersive fashion-focused space will be open to the public daily all month long.

Australia's Emporium Melbourne has opted for layers in putting together its Fashion Capsule. The ground-floor interactive space is an evolving showcase of designers, artists, stylists, and entertainers who will take turns sharing their designs,[...] Tactics Subscribers Read More...

This VM Play Is All About Upcycling

Community Room, Design Studio, Sustainability, Visual Merchandising

Nespresso’s sustainability message to consumers: Doing (not just talking) is everything.

The contents of your mall's recycling bins could serve as raw materials for your next public art installation. What better way to communicate a commitment to sustainability while supporting local creatives? Both aspects are present in Nespresso[...] Tactics Subscribers Read More...

QuadReal Malls in Fall Bloom

Décor Themes, Design Studio

With its fall pop-up installation, QuadReal sends the message that memorable retail experiences still occur IRL.

Multi-sensory and tactile installations aren't the sole domain of brick-and-mortar spaces. However, once you add an organic element, on-site trumps online, just as QuadReal demonstrated this past weekend with immersive floral experiences at sev[...] Tactics Subscribers Read More...

TikTok Gets Its Own Mall Set

Décor Themes, Design Studio

After Insta walls and mirror rooms, it’s time for the next social craze to invade brick-and-mortar space.

You have to give it to retail marketers. Each time that a new social media trend threatens to keep consumers glued to their digital screens, they manage to give that new "it" thing a real-life dimension. Like Instagram, TikTok is the platform g[...] Tactics Subscribers Read More...