Healthy Heart Walkers Hit the Mall Floor

Charity Partnerships, Community Relations, Community Room, Mall Clubs

Unlike a quarter of the Australian population, these mall shoppers are getting their regular exercise.

No more excuses for shoppers at Sunshine Plaza; they have two opportunities to stay fit and connected every week when the Australian center hosts its Healthy Heart Walkers (HHW) sessions. The active scene is one that visitors have been longing [...] Tactics Subscribers Read More...

What’s Next: Sunday Mass at the Mall

Community Relations, Community Room

Arenas and public halls host large religious gatherings and community-minded shopping centers could be next.

Anyone stepping into Santafé (Medellín, Colombia) around lunchtime on Sundays can expect to see large crowds gathered in the mall's Level 1 center court. Yes, they'll cross hungry patrons headed for their favorite eatery, but they'll also see[...] Tactics Subscribers Read More...

Caneland Central Stands Against Violence

Amenities, Community Relations, Community Room, Customer Service, Services

A vacant retail unit has become a beacon of hope for people facing domestic and family violence.

It's been five years since Caneland Central (Mackay, Australia) joined the local Mayor's Domestic Violence Taskforce, partnering with other organizations on a number of initiatives to make its community safer for everyone. Among those collabora[...] Tactics Subscribers Read More...

Code Pink at Sylvia Park

Charity Partnerships, Community Relations, Community Room, Fundraisers

Gift cards are up for grabs for shoppers who join the movement to end bullying.

Very Peri might be the fashion color of the year, but Sylvia Park (Auckland, New Zealand) will be sticking up for pink over the next few days. The mall is using its marketing platform to support Pink Shirt Day and the Mental Health Foundation o[...] Tactics Subscribers Read More...

Maremagnum Signs On as a Purple Point

Charity Partnerships, Community Relations, Community Room

The Spanish mall is now officially a safe haven for victims of gender violence.

There's no missing Maremagnum's "Punto Violeta" sign. It's at the info point, right in the middle of the central square, and it makes it clear to everyone who passes by that Klépierre's Barcelona shopping mall is the latest place in the city t[...] Tactics Subscribers Read More...

The Square Mirrabooka Rolls Out Welcome Mat

Charity Partnerships, Community Relations, Community Room, Fundraisers

A planned community event will help raise funds for the Red Cross Ukraine Crisis Appeal.

Putting together a spring wardrobe or exploring cuisines from far regions of the globe is commonplace for regulars at The Square Mirrabooka. However, the people that the West Australia center will be welcoming to its community this Saturday wil[...] Tactics Subscribers Read More...

Profits and CSR? AT NWD, They’re Connected

Charity Partnerships, Community Relations, Community Room, Fundraisers

New World Development Company adds a new digital layer to its CSR delivery model.

Linking business success to social progress is the notion on which New World Development Company (NWDC – Hong Kong, China) based its mission. Now it has one more tool to drive its community-focused operations: The "Share for Good" online plat[...] Tactics Subscribers Read More...

Cashless Donations Gather Steam in Hybrid World

Charity Partnerships, Community Relations, Community Room, Fundraisers

TipTap is among a growing list of tech suppliers serving the non-profit sector.

Who carries cash anymore? A dwindling number of shoppers, one could safely assume, and that is fine for most mall tenants. However, charities and small social enterprises that are still relying on old-school spare coin donations to fill their c[...] Tactics Subscribers Read More...

This Mall Walk-in Closet Is for the Collective

Charity Partnerships, Community Relations, Community Room, Sustainability

The inspired fashion pop-up boutique supports sustainable living.

Two euros for a spring dress? You’d expect to find that kind of bargain at the bottom of a sidewalk sale bin. Not so at Le Dressing Collectif, a fashion pop-up boutique that’s open until Sunday at Westfield Carré Sénart (Lieusaint, France[...] Tactics Subscribers Read More...

The Schoolyard Effect

Charity Partnerships, Community Relations, Community Room, Fundraisers, Retailer Roundup

Macy’s turns its CSR attention to underutilized community playgrounds.

If Trust for Public Land (TPL) had its way, every family in America would have a public park within a 10-minute walk from home. The reality is that 100 million people living in the country don't, including 28 million children. However, a recent[...] Tactics Subscribers Read More...