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intu Xanadú Celebrates Father’s Day

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

The best spot to celebrate Father's Day? intu Xanadú believes it has that covered and then some. The Spanish retail and leisure destination actually marked the occasion this past weekend and Happiness Day is one fell swoop, sharing gift, shopp[...] Tactics Subscribers Read More...

On the Egg Hunt at Pacific Fair

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Well, this is a good problem to have: Australia's Pacific Fair has already filled the 300 available spots for The Big Easter Scramble, the festive egg hunt that it will host this coming Saturday. Some 3,000 colored plastic eggs were hidden thro[...] Tactics Subscribers Read More...

Showfields’ WOW a Nod to Wonder Women

Community Relations, Community Room, Entertainment, Special Events

Merely confident or boastful? How one qualifies Showfields' self-positioning as an unparalleled retail destination is a matter of opinion but this entire month the eclectic store is focusing shoppers' attention on Women of Wonder (WOW), the fem[...] Tactics Subscribers Read More...

Boxpark Gives Tinder a Run for Its Money

Entertainment, Special Events

The event team from Boxpark Shoreditch in London is promising visitors a stigma-free experience as they search for kindred spirits this upcoming Valentine's Day. It will do it with some help from an A-list band.

On February 14, singles will [...] Tactics Subscribers Read More...

Innovation: The True Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

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